We are testing an offer with PopADS, using
These are some numbers:
PopADS Impressions: 26.909
I guess we can't do anything to solve this problem because Thrive managed service is using a pretty quick and optimized cloud. Am i wrong?
I have the Thrive click log, and i'm trying to contact Popads asking them to provide me their click log in order to compare them. But i guess they will not send it to me.
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Avazu: 1.546 click (609 unique click)
Landing Page: 691 click (-11%)
YeahMobi: 1.490 click (608 unique click)
Landing Page: 663 click (-8%)
Appflood: 3.652 click (unique click stat not available)
Landing Page: 1.727 click
This click loss mainly depends on where we are hosting the landers. But i guess -10% is an acceptable stat. Am i wrong?
Thank you for your help.
Source --> your server/tracker click loss: Nothing you can do there other than ask a refund with your source manager (works more often than you'd think).
Lander --> Offer: going direct will help, cutting out the networks redirect (and $ cut). More risks though and only interesting at larger scale.
Good luck.
sometimes certain pubs have more click loss than others, so you can blacklist the pubs with the larger % of click loss
Here's my list of shitty pubs which I recommend to block on PopAds. Needless to say, their click loss was pretty high (along with the fact that they don't convert).
7259
8402
11231
11528
17294
21677
21966
22060
22166
22525
22772
23072
23090
23523
23847
23962
23974
24011
27106
28469
28702
29135
29604
30918
31482
32096
34604
34605
35688
35886
35940
39816
39925
41018
42485
46323
55098
56503
57093
59223
66068
72153
79368
83358
90598
92398
100638
104208
109173
124823
127508
129163
133413
134923
145393
164893
165278
166323
168618
173528
181498
182263
188843
189763
202243
202468
202723
208183
208603
227857
230057
232327
237022
237757
238267
243817
245522
258217
272201
272301
272561
278426
280936
296402
299146
299174
305376
307924
313449
314446
317840
320500
328772
328782
328787
331272
342876
342880
353268
357974
360365
372265
377359
383717
384057
390098
391415
397859
398295
429810
420467
424413
432508
457764
463369
496382
522297
544989
551061
552393
552705
552712
552713
552717
552724
552727
552736
552794
560823
594915
596983
597007
614810
653788
755200
843478
11% and 8% are normal discrepancies, nothing to worry about.
23% is rather high. If you do really big media buys you can make an agreement with your traffic source on the maximum discrepancy.
So you can work - and pay - based on their numbers but the discrepancy can only reach a maximum of X%. Of course you need to be 'important' for them in order to conceed such a condition (read: spend XX,XXX$ per week or more).