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Solutions to Clickloss? (9)

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Hey everyone,

I've been digging deep into my stats lately and realised im getting between 20%-30% clickloss when the user goes from my lander to the offer! (comparing Voluum stats to affiliate network stats)

I know there's always gonna be some clickloss (esp with mobile phones) but 20%-30% seems quite a lot and i just want to make sure there's nothing suss going on here and see if i can bring it down a bit.

Are there any things i should be checking and trying to rule out here?

My network has confirmed that they only tracks raw clicks, and don't redirect duplicates so its not that.

Any other thoughts?

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What's in between your lander and offer?

CTA -> Voluum redirection -> Aff network redirection(s), more if the offer is brokered, which is often the case -> Offer

As you can see, your server doesn't play a big part of it. Voluum and your affiliate networks are. Which means, this is out of your hands. What you can only do is to split test more offers, or to go direct if you're running enough volume to get noticed.

Though, you could always improve your funnel so that most if not all users that clicks off to your CTA button are bouncing up and down on their chairs, eagerly in anticipation of what's in store for them to wait until they reach their intended destination.

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I guess this is normal, 20-30% sounds about right. Consider how many people will click (accidentally or intentionally) on something, then they get redirected, then the page keeps loading on slow mobile connection and before it loads, they close the tab in their browser.

Another possibility is that the CPA network is shaving haha.

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Have you checked your bounce rate per page you are using to get the user from clicking until the end landing page?

If the bounce rate is high it might indicate bot traffic or incent, which means there's nothing wrong with the landing page or the loading speed but rather with the traffic source; you have to look at the drop off rate from page A to B, B to C, C to D, etc of course its a filter effect on there but the drop-off can have many reasons. You need more data to draw conclusions & to decide what to do

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My clickloss for pop traffic is around 10% and that comes in fast and with volume. Are you on a VPS or Dedicated Server?

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Thanks guys!

Adsflo - Yes, just Voluum and then any redirections that come from clicking on my offer URL - I just checked the redirect earlier and it's not brokered thankfully.
I think Voluum has minimal redirects but the affiliate link tends to go from the affiliate network, to some other redirect then to the offer itself, so the offer link might be the issue here.

Azureus - Yes! I had considered the loading time of the offer and people losing patience, unfortunately something that's out of my control.

cbrughmans - Wow, i hadnt thought of that actually - i dont think its possible to check the bounce rate between redirects from my affiliate link is it? Im blacklisting placements as im going along so hopefully overtime this will reduce the amounts of bots which will hopefully lower the clickloss rate.

jack45 - Wow, 10%'s pretty good! My traffic is redirect so not sure if that's a factor. Im using a CDN, but the issue is when they go from my lander to the offer, so my server shouldn't be the issue.

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@aushustler87 with google analytics you can see the drop off rate & bounce rate from one page to another one. that will give you more insights into the user flow and probably you'll find the reason for the clickloss

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Just checked my clickloss for network to offer which is around 15%, when getting a click report from your network make sure it is for all clicks and not unique clicks, also splittest between networks.

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Heres our experience... The click loss between the affiliate link and the offers final landing is totally out of your control and not only that, you can't really measure it, as the clicks you see on your affiliate network stats are the ones that reached the affiliate link, not the clicks that reached the offer landing page. The affiliate network has no way to count those (the offers landing is not theirs, so they don't have any kind of stats for the clicks that reached it, unless the offer/partner reports them back, which is unusual).

You need to separate the click loss between the different jumps. As mentioned before, you can measure and try to control some, but others are totally out of your control and you won't even be able to measure them.

1) The first and biggest jump is the publisher/ad network to your landing (comparing clicks counted by the publisher and the ones received in your landing). Here it will depend a lot on the way you get the traffic:

- Pops: the biggest click loss is here, the ad network/publisher counts the pop as soon as the call is made to your landing using javascript, but there is some delay in this (based mainly on the hosting, both the networks and yours). And even if your landing loads, the bounce rate is big here, you are showing the user something he didn't ask for, so most of them will just close your pop and keep surfing the publisher page (here the main factor is your landing design/angle).

- Redirects: second on click loss % after pops. Similar to pops, two reasons for click loss: hosting and page loading speed, and then the bounce rate because the landing angle/design. The main difference with pops is that the original publishers page is no longer available, so they might stay in your landing if it's attractive.

- Banner clicks: First click loss again happens on hosting, but here the bounce rate should be way lower if your landing is really related to the banner. They already know more or less what expect from the first click, so they have more patience waiting for your landing to fully load.

2) Once the surfer has decided to stay in your landing, of course the bounce rate and the ctr of your link to the offer are the key here, it's all about angle/design.

3) Once the user has clicked on your button to the offer, then it's all about the affiliate networks hosting and tracking software speed.

4) After the surfer has been redirected to the offer (if the offer is rebrokered through other networks, then step 3 applies again.) Then its all about the offer landing loading speed, which is something totally out of your control and out of the affiliate networks control, even in terms of trying to measure it, as I wrote in the intro.

All these jumps apply both to mobile and desktop, but the issue on mobile is greater for one reason. Some devices/OS, specially old ones, have issues handling several redirects and tend to hung up after a few. So when you receive the click from the ad network, it might have been through several redirects before, either at the publishers site itself or if the click is being brokered through several ad network, that is pretty common in redirects/pops, not as much for banner clicks. Therefore the click you received might have gone through 5 or 6 redirects before reaching you, and it might have frozen up before loading your landing.

I hope this lengthy post helps give more visibility. If you need more info just let me know here or PM me Happy to help!

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