shanktank's coreg PPV campaign (21)
You can jump straight down to the 'What I'll be doing" part, or read my story. =)
Intro
Alright, I've finally decided to do a follow along after failing to get profitable with my coreg campaign using PPV.
I am a PPV newbie (experience-wise), but I've read lots of stuff on PPV for the past few years. It's not like I didn't take action on it.
I did, and only tried it on Mediatraffic and DirectCPV few years ago. Couldn't get much traffic on my targets, and just quit using PPV.
Joined STM and found it weird that everyone is using & mentioning LI. Because I thought Mediatraffic was one of the best one.
After bbrock's tutorial...
Created 2 coreg campaigns offering electronics as front end offer.
The targets I used didn't get enough traffic to determine if my angle was good or not.
Dropped them and created another coupon coreg campaigns. Scraped the top targets for coupon sites.
I could see that people were opting in, but very very few converted on the path.
Didn't know what other ways to tweak it, and got bored with the angle, dropped it and tried mobile coreg.
Mobile coreg
I first pushed the GWP iPad offer on SP and to my surprise the RPUs were high right off the bat!
I then started to create my own lander and plugged in SP's mobile coreg path. Things were looking good at first, and I kept testing a few landers to increase opt in%.
Then, RPUs started to drop.
Was using Buzzcity the whole time. Looked at the numbers and found that there's a huge discrepancy. If the discrepancy was smaller, I would have been profitable and be able to continue to scale the campaign.
Tried Airpush and the results were great on the 1st day. RPUs were much higher from Airpush. Then, traffic dropped drastically on the 2nd day. Asked them why it happened and they said my bids were too low.
Increased bids, but couldnt get the same amount of traffic as I had on the first day. And the RPUs were crap too. Starts to get disappointed.
Copy what's working!
I then remembered EWA's short campaign guides talking about monetizing them Bieber fans. Went to check out the offer and 'voila!', it has a coreg path behind!
I then modeled after the offer's style. Researched some targets and prayed for some coreg monies!
What a huge disappointment when I saw the low amount of traffic (again!) and noone converted on the path.
What I'll be doing
Alright, it seems like my problem with PPV is not being able to get targets that have enough traffic.
And, not knowing how to kill the targets properly.
After reading phoenix's follow along, I figured that I should have an actual plan as well.
My current funnel is setup like this:
Popup a creative --> Coreg front end --> Optin --> Path
The plan:
1. Goal RPU:
- $0.40
2. # of targets:
- 300 demographically related sites
3. how and where targets are scraped:
- Adplanner, Affexpert, Xmarks
4. threshold (what %, $ or clicks to kill):
- With the goal RPU set at a low $0.40, and each pop at $0.02 (easier for calculation), I would need to get a 5% net optin%(subscribers/views) just to break even.
- Wait for 100 pops for each target, then kill target that has no clicks at all.
5. maintenance threshold (what %, $ or clicks to kill AFTER conversion):
- Targets that have clicks, if <5% net optin%, will be killed as well.
6. time threshold (how many days let target run with no conv or passing threshold):
- kill targets that fail to reach 100 pops in 7 days
- targets with less than 100 pops in 7 days, but has clicks or net optin% >5%, will still be killed, but will be used to find more similar targets like it
Questions for you
1. How do you mass deactivate LI targets after looking at CPVLab stats on the targets that should be killed? (I'm currently doing ctrl+f, tick checkbox, repeat for all targets, then click 'deactivate'. this would probably take up too much time if there's thousands of targets in the camp.)
2. What do you look at to know that a target will receive a reasonable amount of traffic? (I mainly look at the PV metrics in Google Adplanner and don't add the targets below 400k PV.)
3. Is there a rough percentage on how much traffic a target will get based on adplanner's PV (or other metrics)?
Additional things to say
Please critique my plan or make some suggestions.
After typing this whole thing out, my mind feels clearer as to what I should do.
And, by putting myself in the public with this campaign, I'm hoping that I'll get an extra kick in the butt to making this profitable.
Thanks for taking the time to read!
Based on my newly set metrics, I went thru my CPVlab reports again.
Killed 3 targets (>100 pops, has clicks, but <5% net optin)
Found:
- 7 targets with >5% net optin but has low amount of traffic. Find more similar targets + increase bids to see if it increases traffic or not (because these targets have no competition at all)
- 2 targets with 4.5% net optin but has low amount of traffic. Increase bids + introduce a new eye-catching popup creative to see if it increases its net optin% or not because currently the CTR is very low at 5%
Question:
Will increasing bids on targets that have no competition increase traffic as well?
Increasing your bid on targets with no competition should make no difference I believe. Since PPV runs on a position system if you are #1 you get 100% of the traffic assuming there are no other bidders. Even still top bid will get the bulk of the traffic. Unless somebody is being tricky and bidding on a short version or variation of your URL.
Looks like your off to a good start! i'll be following along for sure.
as my favorite childhood hero from the "A-Team" would say...
"I LOVE IT WHEN A PLAN COMES TOGETHER"
http://www.youtube.com/watch?v=_MVonyVSQoM original
OR
http://www.youtube.com/watch?v=VX3Xo...eature=related family guy
@shanktank
since we do not have a tool for LI like TIJN created for us for TV. I would run batches. instead of all 300 run 50 at a time. u can do this 3x different times so the data is 'complete' IE: some on monday night, some on wed morning, some on sat night... get a good mix
the other choice is to join me in finding some coder to make a universal click-non-click tool. since this is an issue on all CPV. [how to mass select non-sequential's].
TV has one feature but I also have found that if I want to PAUSE everything BUT certain targets. I can not do that easily.
I think it has been brought up before and needs to be addressed:
ONCE U HAVE A CAMPAIGN GOING:
HOW DO YOU MANAGE IT? WHAT DO YOU DO WHEN & WHY? HOUR BY HOUR, DAY BY DAY AND WEEK BY WEEK.
WHAT ARE YOUR METRICS OF MANAGEMENT ?
If there is a thread on this already. pls. Highlight the thread. TIA (thanks in advance).
Lucrumnet
Originally Posted by phoenix
LI can be slow in approving targets for existing campaigns, so I prefer to dump everything in early on.
1 thing I've noticed from your follow-along thread is that you do check for targets that received no traffic at all for the day. Is this done manually?
im talking about taking smaller samples and testing vs all 300, 3000, 30000
its best practices to sample at least 3 different times.
if you can handle all the targets, conversions, threshold violations and pausing. go for it!
no, I do not check daily for what has not gotten traffic. I set a week or 2wk or 4wk period from the time the target is added 1 of 4 things will happen.
1. it will get impressions and no conv beyond x limit = kill
2. it will get impressions and conv and ROI is - = kill or day/hour part [which requires more data like 1week to 4weeks]
3. it will get impressions and conv and ROI is + = continue running [duh!]
4. it will get no impressions and on x date [1wk-4wk] = kill
one more thing to keep in mind with my metrics is: stability
How long will this campaign be around ?
Now we never know for sure, but I have some that have been going for almost a year vs. something that has a cap and is gone in 1 week.
I will be more aggressive with more stable offers and less with unknown offers.
Getting that mixed up has cost me more than anything even server crashes and offer re-direct gone unnoticed!
and remember payout amount:
Larger size means more testing, larger budget, more risk and possible narrower margins, but with higher net. [10% on $100K is more than 50% on $10k]
Hope that helps!
Lucrumnet
LI disapproved my newly added targets. Yet again without sending me a notification email.
SO I don't know the disapproval reason.
The disclaimer is already on the lander.
Gotta duplicate the existing campaign then.
$3.90 RPU on 9/13!
Only because there were 2 optins that day.
Did not get any optins yesterday.
I'm having super low CTR. 3-5%ish
Need to create 5 shocking style landers to rotate and see.
I'm thinking about changing my strategy.
After seeing such low CTRs on my landers, I believe it will be very very hard to achieve the metrics I've set.
I tested new landers and the CTRs have gone up, but it is no where near to achieve the metrics.
Now, I'm planning to test DL to see if it works or not.
What do you suggest?
Alright to change strategy midway after figuring out that the metrics set is a little impossible, or freakin test things until you hit your metrics?
ok, if not working out. stop & set new metrics and see what the results are.
what I meant by 'not changing mid-stream' is how most people start to change aspects/variables and not making note of the changes. think being methodical and recording the changes you have made and what the results are.
New strategy:
- Direct linking to my coreg page
- re-enable the previous targets that had at least 100 views or 1 clicks
- keep targets that have >4% optin rate
- kill targets that have less than 50 views in 7 days
18/9 Results
Finally generated some revenue!
Spent: $10
Revenue: $9.45
RPU: $1.18
Profit: -$0.15
ROI: -1.5%
19/9 Results
Spent: $10
Revenue: $1.85 (from exit pop)
- Killed 1 target for going over 100 views and no subscribers
- Added resize js script
20/9 Results
Spent: $10
Revenue: $0
Killed 1 target for going over 100 views and no subscribers
How's this going? I'm thinking of starting up my own coreg follow-along next week.
I killed it because low traffic URLs are such a pain to manage.
I'm now testing 1 high-traffic URL, and things look much better.
Will update P/L soon.
Good stuff.
Yeah, I've been working with high traffic URLs. Certainly quicker to test, although my RPU is still working out crap.
I'm no PPV expert but i think the higher target URL(s) will be a better choice, and customizing the landers to them (if you are direct linking then even easier, but i'd split test with a custom lander fitting to that target url). Once you do find a winner you'll be much happier with this method
Yeah , I can confirm.
It's a better option to work with high volume urls.
You have to put some time to find a profitable combination ( target / lp ) , but at least you are not limited to $5/day in ad spend...
I 2nd that.
match up the high volume target with a high converting LP and offer + paybumps = $$$
This is a totally new campaign, targeting only 1 high traffic URL.
The campaign went thru 11 variations of LPs, optin% are so erratic from day to day, RPUs are erratic as well.
Still trying to grasp what's going on.
19/9
Spent: $5.01
Path Revenue: $1.33
Exit Pop Revenue: $1.85
Total Revenue: $3.18
RPU: $0.07
Profit: -$1.83
ROI: -36.53%
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20/9
Spent: $10
Path Revenue: $4.59
Exit Pop Revenue: $0
Total Revenue: $4.59
RPU: $0.76
Profit: -$5.41
ROI: -54.10%
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21/9
Spent: $10
Path Revenue: $5.91
Exit Pop Revenue: $0
Total Revenue: $5.91
RPU: $0.40
Profit: -$4.09
ROI: -40.90%
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22/9
Spent: $6.15
Path Revenue: $0
Exit Pop Revenue: $0
Total Revenue: $0
RPU: $0
Profit: -$6.15
ROI: -100.00%
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23/9
Spent: $20
Path Revenue: $26.43
Exit Pop Revenue: $0
Total Revenue: $26.43
RPU: $0.47
Profit: $6.43
ROI: 32.15%
Woot! Profits!
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24/9
Spent: $13.14
Path Revenue: $26.4
Exit Pop Revenue: $1.6
Total Revenue: $28
RPU: $0.51
Profit: $14.86
ROI: 113.09%
I'm banking yo! =)
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25/9
Spent: $24.75
Path Revenue: $20.24
Exit Pop Revenue: $1.85
Total Revenue: $22.09
RPU: $0.38
Profit: -$2.66
ROI: -10.75%
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26/9
Spent: $38.7
Path Revenue: $21.27
Exit Pop Revenue: $0
Total Revenue: $21.27
RPU: $0.22
Profit: -$17.43
ROI: -45.04%
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27/9
Spent: $37.69
Path Revenue: $21.63
Exit Pop Revenue: $0
Total Revenue: $21.63
RPU: $0.44
Profit: -$16.06
ROI: -42.61%
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28/9
Spent: $40
Path Revenue: $54.94
Exit Pop Revenue: $0
Total Revenue: $54.94
RPU: $1
Profit: $14.94
ROI: 37.35%
Just realized that CPVLab was reporting conversions on my exit pop email submits, but it wasn't showing up in my earnings. Asked my AM about it and he told me that it's most prolly because the advertisers were scrubbing.
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29/9
Spent: $55.99
Path Revenue: $13.13
Exit Pop Revenue: $1.5
Total Revenue: $14.63
RPU: $0.24
Profit: -$41.36
ROI: -73.87%
Used another network's email submits and voila!, some exit pop monies again!
The reason that the revenue was so low on this day, was because I didn't double check the iframe page.
The height was blocking the path's button. So, users couldn't click continue for the 1st mobile offer.
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30/9
Spent: $23.12
Path Revenue: $25.29
Exit Pop Revenue: $3.65
Total Revenue: $28.94
RPU: $0.7
Profit: $5.82
ROI: 25.17%
Dayparted the campaign according to higher RPU time period.
Not much volume when dayparting.
Just a heads up.
For what it's worth, my GT AM said you need 500 users per landing page to have a proper test...not sure if your budget allows for it just something to keep in mind when making testing decisions(I'm worried I might've made a few prematurely).
Good to know.
I have more than 500 users daily now.
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