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Finally! Hollywood Produced Fitness VSL To Slaughter Previous $42 Million Winner? (22)

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Marketers have gone wild these days...

With new Rich Jerk video... the bar has risen. The days of old VSLs are slowly coming to an end.

Is this the end of $7 bucks millionaires (hosting + info product)?

My now $42 million dollar VSL is retiring. It didn't make me 42 mil cash... it processed 42 mil revenue. Some of it ended up in my pocket though.

It cost me originally about 50k to produce and only because I gave 3 tries to one famous but retarded idiot of a copywriter. I could have done it for 20k or so.

Now, this new video is going to cost me nearly 450k and big part of it is for production.

Are times really changing?

Or are me, the crew behind Rich Jerk, and couple others ahead of curve?

I don't think so.

I think within 2 years it will be as hard to pull with ordinary VSL as it is today with letter based sales letter - possible, but hard.

3 weeks to go, and I hope this new vsl will be the worthy successor of my famous testosterone offer. This one is designed to kill men 40+ market, heck now for the first time 10 mil + a month affiliates are contacting me (didn't know such affiliates existed at all).

Or was there some higher level of internet marketers I didn't know of?

The point of this post is to ask you - what you consider to be the next step in online marketing? Is Angelina Jolie going to have to suck my dick to grab attention of the viewer (not that it's a bad thing, but it's say... expensive!)

It will be really funny, and somehow deep to know that both Rich Jerk's and this (my) video which I won't mention to avoid self promotion... are the first ones of the new level of VSLs and ... have been touched by the very creator of the very first video sales letter (you who should know, you already know who he is).

3 weeks to go and I'm excited as fuck to see if this discovery-channel-like-powered-by-pornhub vsl is going to outperform standard vsls or I'm 450k down and back to square 1.

Hope we will have something to talk about in Thailand -- when we meet at STM conference - the first one I'll attend (even I now know it's a must

Cheers!

P.S. In the meantime, please share what you consider to be the next step in VSLs and online marketing sales, I'm curious.

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I had a feeling based on your previous posts Rich Jerk was one of your heros! He's definitely one to go against the grain of usual standards.

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hahaha Thanks man!

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Hey Testosterone -- good points above. I can't even begin to understand why the VSL hasn't become HIGHLY interactive. When Benson and these guys started pushing for 45min+ videos that wouldn't pop a buy button till at least 20mins in, they were incredibly NOVEL. Now they have been seen by everyone hundreds of times and people feel incredible deceived -- particularly by the overused open loops.

So why not make them INTERACTIVE!? A choose your own adventure if you will. You can still hit the same pain points. You can still establish credibility. If you follow what a guy like Ryan Levesque is teaching with his Survey Funnels, it really just condenses those funnels into a shorter version.

One thing I learned from running millions on FB, is that people want to be engaged. And just sitting back and watching a hand drawn video is going to do you know better than 1% CR on (quality) cold traffic. So why not create different paths -- say 8-50 of them -- that all lead to a similar endpoint but make the person feel like their funnel has been customized for them?

And as non-sexy as it might be, the future of advertising is really in building value through email/content before the sale. It's not what anyone here wants to hear but the direct sale will only continue to get harder as advertising tricks are bastardized and regulations continue to build up.

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Great point Maxram,

I agree with better, custom fit to individual viewers to be the next gen.

I know both Jon and Ryan personally and couldn't agree more.

Cheers!

P.S. Actually one of them worked on the upcoming VSL that I mentioned... I see some affiliates already started jerking off to it of excitement

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I dont know if you're just talking big or what.

You can drop tons of big player's names right now in VSLs and no one even spending even CLOSE to that amount of money.

Copy sells, not production value.

I think production value can, in certain circumstances, increase conversions, but its' not the BASIS for them.

If you know anything about marketing it's about TESTING.

Who needs to drop $450k upfront, when the "ugly VSL" is still turning millions in profits?

And besides, what if the copy sucks, you just wasted $450k just to find out?

No one drops that much. I doubt Agora even paid Ron Paul that much.

I smell BS.

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When your VSL does 42 mil then say something. Until then go trolling at pornhub.

If you'd be any more interesting to me, I could easily prove it to you..

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I can't believe I faced such a retarded comment.

Did you even read the post bro? The entire point is -- it is the question -- is in the next year or two the production value going to become more valuable and more impact to conversions than it's now.

So in your opinion - if one thing was true, it should not be questioned or upgraded or prepared for the next step?

When letters worked, you'd say, fuck videos, let's try letters.

You know what -- I am pissed at myself why I get mad when I see retarded comments... while... there are billions of people, and a bunch of idiots among them in this world. I can't make them open their eyes, yet it does tickle when he so bravely pushes his (lack of) intelligence.

Yes motherf***er - I did invest $450k in the upcoming product marketing, most of which went to vsl funnel.
Yes, I do question the old standards by asking is it possible that now, in the ocean of text based VSLs, the more impact, and power will be given to VSLs who with good interrupts and some movie-like production, even if just bits.

go follow the heard. First wait until I discover something, then wait until John and Jimmy make money on it, and then go back to your mommy saying you couldn't make it profitable yet you spent your piggybank on it because now it no longer works as well.

Go bitch Jon Benson why he made first video sales letters -- because it's just copy that sells - not the format, right?

Parrot after parrot. So many of you. Repeating what you heard. And since it isn't your phrase, so proudly and strongly saying it... because someone "reputable" said it.

Well since I'm already engaged (you win -- cos when I fight with pigs we both get dirty... only pig enjoys it) in this conversation -- let me drop you some names now:

Late Gary Halbert - we were friends and he was one of the geniuses.
Jay Abraham - I can get him on the phone anytime. He is genius.
Jon Benson - we are great friends. He is genius.

-- they all have one thing in common -- they fucking invented something *NEW*! Sheep!

A - list copywriters - pretty much all of them I either worked or got to know
Dan Kennedy - a prick but we do exchange a word or two when we meet.

Now the real players... guys you haven't heard of from books:
guys like my Romanian friends,
guys like my friend Robert who makes profits in hundreds of millions each year.

That's a fucking start in name dropping - I can't think of this minute more, but trust me, there are.

Heck, I started online with Corey Rudl - most of you don't even fucking know who he is -- and yet he is what I believe the creator of this whole internet marketing thing.

Now about me:

1) I am a best selling author. My book in 2011 was more sold than the Holy Bible in my country.
2) I was - while I was working - one of 15 highest paid copywriters in the World. And worth every penny as proves...
3) Last year - my VSL was one of the top performing on the internet making in just over 2 years - 42 million $.

Now about me personally:
Ten days ago I crashed a Lambo that I bought a month ago -- the same day I bought a new car
I dated chicks that you jerk off to...

and while my dick isn't the biggest... I know how to use it.

On top of that - I train, and do something good. So mother fu**er, before next time you type bullshit... actually... nah, that' would be a stretch - you won't learn shit from this. You'll just keep on thinking following your herd.

Smarter thing would be to think of ways to jump on board when I launch this to get low hanging fruit the first month of this unique promo. Because even if you don't -- your buddies Jimmy and Jack will.

I entered this wind pissing contest because I really hate to see injustice. I know it isn't the most intelligent thing to do, but there you go - I did it. Next time please, when you doubt something I say, offer a wager. Let's bet - we can have some admins here as escrow -- so let me please earn some money of your bullshit.


P.S. Ever wondered which of those names I respect most? I respect great people I am fortunate to deal with. Some amazing folks on this board as well. This board alone... made me over 100-150k if not more. While being good. I doubt you ever seen that kind of money.

Imagine a good pussy... now multiply it by 100 -- that's how many you can fuck with that money -- if it is not your child savings, but really play money.

And yes, I do something good with my money. Yes I do help people. However it isn't as entertaining to write about and I do it for myself so why brag?

"you smell bs" -- maybe it's your own?

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I think the higher quality VSLs are definitely becoming a thing in a lot of niches. Tim Ferris had a lot of success with his hollywood'ish VSL intro for his 4 Hour Body Book promo. Some niches don't require it, but the niches that have seen VSLs for years would benefit in my opinion.

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Agreed. Thank you.

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Well i wish you a lot of success testosterone ! Because of your advice i became the Marketer i am today and i am confident you will succeed without any problems. And i would be curious to see your old product. The RJ vsl caught my attention to be honest.

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High entertainment value, as usually. Looking forward to seeing how things work out, keep us updated!

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Thank you. Pm me, I'll show you.

Thank you. Will do

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Hey man, sounds like we know the same people and possibly each other.

I just joined STM based on recommendation from my buddy John Crestani. Seems like an interesting place.

My VSL was $130k so you are really going all out at $430k! Is your budget mostly based on the copywriter or are you hiring some A-list actors?

I went with writing it myself, and D, well maybe C-listers haha.

Dan Bilzerian promoting was an additional large cost.

We filmed in 4k and the cast & crew hit 30 people. Permits, props and all that jazz really add up.

I will say it would have cost a lot more if it was a SAG project, and that is what it takes to get A or even B-listers.

And SAG has a lot of rules and regulations that are really annoying.

It's fun to try things that haven't been done before - I had a blast filming & editing ours, and I'm thrilled with the EPC.

I wish you the best of luck with yours. I'd love to see it when its ready.

P.S. if anyone wants to know how to contact celebrities and how it all works as far as approaching them and hiring/negotiating with them, let me know and I can do a more detailed post.

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OMG the real richjerk is here!

would be interested in how to "contact celebrities and how it all works as far as approaching them and hiring/negotiating with them". sounds like a very interesting topic! thanks!

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On topic: I totally agree with Testosterone though. It is the future. Been running some offers with VSLs lately that have an INSANE production value. The same old affiliate offers repackaged with a new nicely polished angle and design. Suddenly this opens a whole bunch of doors to traffic you'd have to cloak to get access to before. From my affiliate POV, It's making scaling very easy. Also you can sleep at night not worrying about who clicks your ads... Sustainability!

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Would love to hear more! I'm trying to get some of our clothes on celebs..

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We had made a super high budget informercial and it totally bombed. I'm talking about 100K budget.

I think the problem with super high production value VSLs is the inability to run quick split tests.

It's very unlikely you're going to get a winner from the get go, so that adds a layer of complexity.

So I don't exactly think super high end VSLs will be the future, however I have no doubt if done well can boost conversions, but it won't be the deciding factor.

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yes please

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Hey man,

Yes, a couple of guys contacted me recently -- they are all good with Kev

I'm post production now so would definitely like to bombard you with questions to do it right from the start.

Hit me up if you want in pm with your skype.

And thanks for joining in the conversation -- I like your vid.

Without revealing much, you'll know: vid production guys we have same, Ray and guys, copywriting friends, same... although you wrote your piece -- I wrote our first successful t-promo after 3 failures of A-list copywriters. Now one legend is partnering with me here so he wrote it from scratch using winning bits from the old one. Let's see..

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Thanks!

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Testosterone,

Did you ever launch this fitness offer? How did it do?

I haven't seen it ... unless I saw it and didn't realize it?

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