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Mobile Campaigns - Images of LPs, Ads, Stats Revealed and Looking for Help (22)
10-14-2015 09:19 PM
#1
Mr Payne (Member)
Mobile Campaigns - Images of LPs, Ads, Stats Revealed and Looking for Help
This is my first follow along since rejoining STM and I'm new to mobile but not as an affiliate and internet marketing.
I decided to seek the help of STM'ers and be completely transparent with some of my campaigns (despite copycats) in an effort to accelerate my learning and develop a system of building solid campaigns.
Total Investable Budget: $8k
Following the Appetiser plus incorporating LPs as a test before moving into the Main Course and beyond.
Below is my second mobile campaign, a pin submit, that just went live this morning. In the first reply post you will see all of my LPs, ADs, and stats for a campaign I was testing but the offer was pulled 3 days after launch.
My Resources Are:
Host: LiquidWeb VPS 2gb
Rackspace: CDN
Tracking: Voluum
Networks: A few
Campaign Details:
Traffic Source: Decisive
Offer: WeChat
GEO: one international country
Angles: 3
Total Unique Ads: 24 (3 angles X 8 ads each)
Total Campaigns: 12 (3 angles X wifi/app, wifi/site, mobile/app, mobile/site)
Target Phones: All (In this market Android accounts for 60-70%)
Target OS: All
This image has been watermarked with lines to make it less easy for any copycats, although I trust there aren't any on here 

The 3 campaigns were approved this morning but the target country timezone is opposite of mine, so their day will start in a couple hours. I should have some initial stats to update sometime tomorrow.
In the meantime, I'm working on building out other test campaigns.
I'm interested in your thoughts, constructive criticisms, and feedback to improve my approach.
Area's I feel that I need to strengthen the most:
1. Get more comfortable with creative thinking for angles.
2. Conducting better research on the offers selected.
I spent a good 2-3 hours digging in on this offer and the target market, maybe overkill but I need to work extra hard until I figure out my own successful method in this mobile game.
Hope this follow along is helpful to others as well. See below for a direct follow up post about the first mobile campaign I ran that was stopped due to the offer being pulled.
10-14-2015 09:24 PM
#2
Mr Payne (Member)
Here is my first campaign that I ran at the end of last week that was a flop and the offer was pulled before I could test other angles.
Network: Tapgerine
Offer: $ .80
Traffic: Decisive
Target Device: iPhone software version 6 or higher
GEO:
LP1 and LP2 targeted the UK, AU, NZ and Canada
LP was Mexico
Spend: $151.81 (with about $12 more on Go2Mobi)
Conv: 0
Cmapaign Stats

Sample of Ad Performance

10-21-2015 08:31 PM
#3
Mr Payne (Member)
It's been a few days since I provided an update and thought it was time.
The campaigns I launched and tested in the previous posts didn't show any signs of potential, so I scrapped them and continued researching, and launched new test campaigns.
I'm finally getting some steady conversions off of two angles of 1 campaign, not profitable yet but data is collecting.
I'll be able to post a more specific update later tonight once the dust has settled.
Stay Tuned!
10-22-2015 01:49 AM
#4
Mr Payne (Member)
Another question I have is, how soon should I start separating good targets into their own campaign? Cause there are several targets that have 2-5 conversions each that are already profitable despite the various testing I am doing.
10-22-2015 08:06 AM
#5
kepe95 (Moderator)
You're doing great, keep going at this paste and you'll be profitable soon.
1. The offer that sends users to the google play store pays out .50 in one geo and the APK version pays out roughly half of that. The APK version has almost twice the CR but with the lower payout they are almost equivalent at this point. I suppose more data will help determine the winner but any additional thoughts on that?
I'm not an expert on app installs so maybe someone else can chime in, but as far as I know APK will have lower rules for compliance - app store will probably get you issues with that much faster.
2. What other optimization steps should be looked into at this point other than pausing unprofitable targets? Any resources I can review? I will be scouring the forum for sure.
It's all out there on the forum and blogs like Charles Ngos. Search for "optimization" and similar keywords. You've just started so there sure is a lot you can still optimize. It's pretty much what you're doing, testing landers and offers and so on ...
A good idea can be writing all ideas for split-tests down, and choose the one with the biggest impact (for me usually lander style, angle, offer, aff networks, .. smaller ones are images/icons , translation, scripts, gimmicks, callouts, .... there is soooo much you can split-test. These can turn many of the currently unprofitable placements profitable. ).
how soon should I start separating good targets into their own campaign? Cause there are several targets that have 2-5 conversions each that are already profitable despite the various testing I am doing.
Usually I only create a second campaign with profitable placements when it would have significant volume and there is a clear benefit - for example being able to bid higher on the profitable placements and therefore getting so much volume I make significantly more profit.
Otherwise you just double the work you'll have to do. Just pausing the complete shit placements in the main campaign usually does the job. It's never wrong to experiment and see for yourself though - if the extra work is okay for you right now, maybe you can test cheaper in the profitable campaign until you found a winning lander or better offer, either way you'll learn something valuable from it.
Good luck!
10-29-2015 08:17 PM
#6
Tim King (Member)
How's this gone the last few days? Looks like you were on your way nicely
11-10-2015 05:27 PM
#7
Mr Payne (Member)
*** 11/10/2015 UPDATE ***
I've continued to learn a lot from this campaign and I've been testing other campaigns but I still feel this has potential. Thus, I haven't given up on it.
This campaign has been running for a total of 20 days and I've compiled most of the stats into a screenshot and am interested in feedback, thoughts and direction. I feel that analyzing stats is one area that I need to better understand and the right process.
I just setup an account with a CDN that has a presence in my target country of Indonesia and it appears to have increased the overall loading speed of my landers quite a bit. I'm testing the impact of that.
20 Day Recap
Total spend: $1,119.30
Revenue: $425.80
ROI: -62%
Details:
Traffic Source: Zeropark
Offer: Android App
Payout: .40
This campaign has generated traffic from over 22,000 targets and around 150 of those targets are profitable with around 30 targets providing regular conversions.
Stats Screenshot

11-11-2015 11:13 PM
#8
Mr Payne (Member)
Amy - I really appreciate you taking the time to give such thorough feedback. Several points you made have clearly stood out to me and my split testing process was a little skewed but you made it very clear how it should be.
I will make an update soon and I have another campaign launching tonight.
11-12-2015 05:45 PM
#9
Mr Payne (Member)
Here's another update.
I ended up launching 3 campaigns yesterday instead of just one and they ran a full 18 hours or so in their respective geo, approximately 6am to midnight. Below you will find the campaign stats and landers.
Campaign #1
Traffic: Zeropark - RON Pop
Offer: UC Browser
Pay: $0.32
GEO: Russia
Spend: $73.96
Rev: $8.32
ROI: -89%
My thoughts.. I've seen this offer being pushed everywhere and in several geo's, I wanted to test it but my gut tells me I'm late to the game and the big boys have already smashed this. I have another campaign running for this offer in a different geo and it was showing promise but now its taken a dive for the worse. I'm going to let this RU campaign run for a full 2nd day before making a decision to go forward or not.
Based on day 1 results and the stat sig tool, I should keep testing LP3, LP5 and LP6 - kill the others. The landers below are NOT the best converting landers, I simply wanted to show you a few landers that I ripped to test along side versions that I modified.

Campaign #2
Traffic: Zeropark - RON Pop
Offer: iPhone Sweepstakes
Pay: $1.20
GEO: New Zealand
Spend: $14.38
Rev: $2.40
ROI: -83%
This was a random test to a less competitive market, the thought behind the landing pages were to present a normal lander style that you can find by spying, a modified version around the angle of "Trade Me" which is one of top visited sites in NZ (if it worked I would remove the branding and create a similar placeholder) and the 3rd idea was to think more on the creative side following iAmAttila case study along with other info on STM. The Trade Me lander has not converted. To reach stat sig, I need to let it run one more day.

Campaign #3
Traffic: Zeropark - RON Pop
Offer: iPhone Sweepstakes
Pay: $2.80
GEO: UK
Spend: $36.66
Rev: $14.00
ROI: -62%
The thought process behind this was simple, take the english landers from NZ and duplicate a UK test just for practice and to get more traffic to my Star Wars angle for testing. My goal is to prove to myself that angles besides the typical "iphone 7" or "iphone giveaways" can work and separate myself from the noise. Still need another day of testing to reach stat sig.

Takeaways:
1. Even though the Star Wars angle may not be converting better than the other iPhone angle at the moment - it still converts! - and that gives me more confidence and motivation to think of more creative angles that will help give me a competitive edge.
2. Amy's previous advice helped me realize I was doing my split tests incorrectly and the data was becoming diluted. *Thanks for correcting that mistake.* @vortex
3. I really need to be testing more offers besides the ones my AM refers me to and that I spy on, everything in the spy tools seems like I'm arriving late to the show but I do hear of some that rip a lander and start profiting right away. So I'm not giving up entirely on it but I want to test a variety of offers and better understand how to pinpoint a good one.
4. There's another STM'er on here that we have come together and talk daily on skype, collaborating on our campaigns and sharing insights we both learn. That has been a big help and to just have someone to speak with more often. I've decided to align with him in terms of focusing on Pops and Sweepstakes (since they are evergreen, lots of angle ideas, scalable) until I make them work. I may test other things throughout but primary focus is Sweeps.
Questions:
1. For sweepstakes, should I be looking at testing various types of offers or can I stick with the iPhone type offers and work all of my angles around that? iPhones appeal to broad audience but it may limit the countries I can test in. Any thoughts?
2. I'm interested in finding a mentor who has more experience and would be willing to commit a small amount of time via Skype, for when I occasionally have questions.
Today's Plan:
1. Duh, launch more campaigns.
2. Remove bad performing landers from day 1 test and prep a couple new landers for the campaigns I want to keep testing.
3. Come up with more angles for each campaign.
4. Reread for the 5th time, iAmAttila case study, Ruby Tunes guide and Stackmans sweepstakes guide.
Stay tuned for another update.
11-13-2015 06:16 PM
#10
Mr Payne (Member)
Here's an update...
Campaign #1
Continue to collect data to determine which landers to cut based on stat sig. Cutting LP1, LP2 and LP4 now.
Traffic: Zeropark - RON Pop
Offer: UC Browser
Pay: $0.32
GEO: Russia
Spend: $88.43
Rev: $12.80
ROI: -86%

Campaign #2
Something very interested happened with this. On the initial post I made yesterday, there wasn't much data yet and LP2 had zero conversions. But throughout the remainder of the day in my target geo, the conversions poured in for LP2 and it ended up being the best converting lander. I'm entirely sure its because I'm using a copyrighted logo, for now it may fly under the radar, but I doubt I can grow this to a larger scale and not risk issues. Any thoughts? I have another test running with a variation of LP 2 that includes some scripts and I'm also testing another logo style lander from a different site. Just to compare performance.
Traffic: Zeropark - RON Pop
Offer: iPhone Sweepstakes
Pay: $1.20
GEO: New Zealand
Spend: $32.45
Rev: $10.80
ROI: -67%
Device Types:
Mobile Phones: -54.45% ROI - 7 conversions
Tablets: -82.93% ROI - 2 conversions
OS Types:
Android: .34.51% ROI - 5 conversions
iOS: -84.2% ROI - 3 conversions
Windows Phone: +301%ROI - 1 conversion

Campaign #3
Haven't collected much data on this yet, the UK is also very competitive so I'm considering stopping this campaign so that way I can use my budget to test multiple other campaigns.
Traffic: Zeropark - RON Pop
Offer: iPhone Sweepstakes
Pay: $2.80
GEO: UK
Spend: $47.53
Rev: $14.00
ROI: -71%
What Else I Did Yesterday:
1. Talked to my AM at Clickdealer, got more offers. --- By the way, Jaimmie @ F5 is very unresponsive or I would run more through them. She's either not good at her job or too overloaded to give me the few minutes I need.. literally just a few. So I'm running mostly through Clickdealer and C2M.
2. Ripped landers, modified and launched a campaign in Poland
Takeaways:
1. Branded logos from popular sites in my geo, with a "visitor survey" angle seems to attract conversions but probably isn't a long term strategy. Maybe I can hit hard and then stop, who knows.
2. Patience is an ever needed characteristic.. I like data, I don't mind spending money and I want to make the right decisions at the right time. But I hate waiting around for traffic to trickle in.
What I'm Doing Today:
1. Testing more landers around the concept of campaign #2 - LP2, see if I can further improve the ROI
2. Collecting more data for campaign #1
3. Launching one of my other campaigns on 5-8 new pop traffic sources to test and compare their performance with Zeropark. Seems so difficult to get ZP to work and it may be due to how easy and convenient it is for others to setup a campaign.
Questions
1. If anyone really knows Adcash, PM me.. I have questions such as, why I can't seem to get much traffic volume when I hear they are a big network - I've even bid at their max just to see. I know some sources have small nuances you have to watch out for, I'm interested in learning more.
2. My friend and I have considered adding 1-2 more people to our skype mastermind. Must be responsive, must be spending atleast $100+/day in adspend (and over $2k total in the last 60 days), must contribute, must be fully transparent and provide an honest contribution. Your focus must be on pop traffic and preferably within the sweepstakes vertical but that part isn't a necessity.
I have googled and found about 30 different pop traffic sources, some look small and crappy and I have tested a few already without any good results. See below for a partial list I've gathered.
My Zeropark rep has been helpful and responsive. Approves my campaigns quickly and is willing to help along the way. Not entirely sure why a few of my most profitable and highest volume targets just disappear out of the blue one day.
More to come.
**** Traffic Source List ****
Note sure if any of these are good but I plan to test a few out.
(any experienced guys who see a source that should be kept quiet, PM me to remove it - haha!)
Plugrush
50onRed
Adsterra
Adivity
ExoClick
AdEngage
Adventure Feeds
Popvertising.com
Popunder.net --- Stay away from this one!
CPMoz
SelfAdvertiser
5Advertise
Optimise
Poprush.net
PopWin
PopUnderTotal
WWWPromoter
TLVMedia
Bidsopt.com
Pollux Network
eDomz
AdsCPM.net
PopMyAds.com
PopCash.net
TrafficFactory
Fidelity-Media.com
AffiMobiz
GreenPointAds.com
TrafficStars.com
MediaHub
Cappture
Xapads
Widget Media
Clicknety
Adlooker.com
Mojiva
Conversant
AdsRevenue
11-15-2015 09:34 AM
#11
vortex (Senior Moderator)
Massive testing!! Fantastic! Let's see what we've got...
Campaign #1
My thoughts.. I've seen this offer being pushed everywhere and in several geo's, I wanted to test it but my gut tells me I'm late to the game and the big boys have already smashed this.
There are several international app install offers that are quite old (1-2 years). Your gut feeling is correct in a way - all the most common angles have been beaten to death. However, if you manage to find a new angle you can still start making 4-figures in a short time (based on actual stats I've seen), assuming your angle converts well across geos and that you're targeting multiple geos. It would have to be a darn good angle though, because saturation will be working against you, as well as competition that have had so much more time to optimize their campaigns than you (e.g. they know what the best placements are etc.)
1. Even though the Star Wars angle may not be converting better than the other iPhone angle at the moment - it still converts! - and that gives me more confidence and motivation to think of more creative angles that will help give me a competitive edge.
Kudos on trying your own angles! Too many people underestimate the importance of angles. I would say it's the second most important factor for success other than having a good offer.
2. Amy's previous advice helped me realize I was doing my split tests incorrectly and the data was becoming diluted. *Thanks for correcting that mistake.* @vortex
NP bud!
3. I really need to be testing more offers besides the ones my AM refers me to and that I spy on, everything in the spy tools seems like I'm arriving late to the show but I do hear of some that rip a lander and start profiting right away. So I'm not giving up entirely on it but I want to test a variety of offers and better understand how to pinpoint a good one.
Never hurts to test more offers! One word of advice though: If you want to crack a type of offer that you know is hot but ultra competitive right now - something like sweeps for example - then you wouldn't want to keep jumping around, because it would take a LOT of testing to crack something like sweeps. You may want to concentrate forces, i.e. test budget and time, to achieve an impact on a single offer type/vertical.
4. There's another STM'er on here that we have come together and talk daily on skype, collaborating on our campaigns and sharing insights we both learn. That has been a big help and to just have someone to speak with more often. I've decided to align with him in terms of focusing on Pops and Sweepstakes (since they are evergreen, lots of angle ideas, scalable) until I make them work. I may test other things throughout but primary focus is Sweeps.
Sounds like a sensible plan!
Questions:
1. For sweepstakes, should I be looking at testing various types of offers or can I stick with the iPhone type offers and work all of my angles around that? iPhones appeal to broad audience but it may limit the countries I can test in. Any thoughts?
I would suggest focusing on one type first. Later you can take all the landers you've tested on iphone type offers and test them on voucher offers for example, to see how well some of the same angles will work. In addition, you'll also want to build some custom angles for the other types of offers (vouchers etc.) I remember that different angles performed quite differently for different types of sweeps offers.
2. I'm interested in finding a mentor who has more experience and would be willing to commit a small amount of time via Skype, for when I occasionally have questions.
Keeping my fingers crossed for you that someone will bite!
Amy
11-16-2015 12:47 AM
#12
Mr Payne (Member)

Originally Posted by
vortex
*** There are several international app install offers that are quite old (1-2 years). Your gut feeling is correct in a way - all the most common angles have been beaten to death. However, if you manage to find a new angle you can still start making 4-figures in a short time (based on actual stats I've seen), assuming your angle converts well across geos and that you're targeting multiple geos. It would have to be a darn good angle though, because saturation will be working against you, as well as competition that have had so much more time to optimize their campaigns than you (e.g. they know what the best placements are etc.)
*** Never hurts to test more offers! One word of advice though: If you want to crack a type of offer that you know is hot but ultra competitive right now - something like sweeps for example - then you wouldn't want to keep jumping around, because it would take a LOT of testing to crack something like sweeps. You may want to concentrate forces, i.e. test budget and time, to achieve an impact on a single offer type/vertical.
*** I would suggest focusing on one type first. Later you can take all the landers you've tested on iphone type offers and test them on voucher offers for example, to see how well some of the same angles will work. In addition, you'll also want to build some custom angles for the other types of offers (vouchers etc.) I remember that different angles performed quite differently for different types of sweeps offers.
Amy
Thanks for the feedback Amy.
1. The comments on the international app install offers definitely has several ideas flowing in my mind now. I know that offer converts, so it's about testing and finding a good angle that isn't exhausted.. I think for now since I have traction with the sweeps I'm going to continue focusing on it but I may through some test campaigns up for this.
2. Thanks for the guidance to remain focused and aligned. I am going to keep my efforts going with the sweeps offers and continue testing new angles and more lander types.. see my update below.
3. I do plan to keep the iPhone sweeps as my offer choice and work all my angles around it. The offer converts, its broad and I've gained some knowledge about what works / doesn't work from my testing.
***** Now for an Update *****
So I've been testing several landers and a few different angles. I've found one that seems to be showing promise but I'm still testing others.
Here are the stats from 11/13 and part of the day on 11/14, the reason its just part of the day is because I paused a placement halfway through the day that was converting but not well enough for the amount of budget it was consuming... it was like 5 conversions ($6 revenue) for $45 spend. So I paused it and split the stats results for that day in half. See below for the improvement differences.
These results are for the remaining day on 11/14 and up to this exact moment on 11/15. Things that improved by pausing that 1 placement.. a huge improvement in CTR, CV and ROI.
What I also noticed was that Androids / iOS are converting differently as well as Mobile Phones / Tablets. Android phones are already profitable at a 10%ROI, the tablets are still at -40% ROI but across the board it seems that iOS is in the -70% ROI still.
Takeaway:
1. Testing new angles is good - which has been heavily preached across STM.
2. Entry pops and device call outs may not improve overall CV and ROI.
3. Keep testing.
Questions:
1. At this point, is it too early to make a decision and cut out the iOS devices?
2. I may try to improve the Android tablets but if not, does it make sense to just continue improving and scaling the Android mobile phones?
3. Other than continued split testing of the landers, whats the next step I should take - optimized bids? and then scale the small ROI success if I see stability after a day or two?
4. What exactly does scaling mean for pops involve.. setting up campaigns on other sources with the ideal settings I'm looking to target and then optimize bids / placements?
Next Steps:
1. Come up with new angles and test in another geo with more volume.
2. Continue testing and optimizing the current campaign in NZ.
3. Go balls to the wall on different lander tests.
Goal:
1. Reach atleast $50/net by end of day Nov. 20th.
2. Reach $100/day net by end of Nov.
11-16-2015 04:52 AM
#13
vortex (Senior Moderator)
Campaign #1
Continue to collect data to determine which landers to cut based on stat sig. Cutting LP1, LP2 and LP4 now.
You may want to revisit these lander stats - when I ran them through the split-test calculator, I only found that LP4 was ready to cut. LP1 and LP2 hadn't reached <10% probability of being best compared to the current-best lander (LP3) just yet. Was getting real close though so probably not worth another test - just something to keep in mind for future.
Campaign #2
Something very interested happened with this. On the initial post I made yesterday, there wasn't much data yet and LP2 had zero conversions. But throughout the remainder of the day in my target geo, the conversions poured in for LP2 and it ended up being the best converting lander. I'm entirely sure its because I'm using a copyrighted logo, for now it may fly under the radar, but I doubt I can grow this to a larger scale and not risk issues. Any thoughts? I have another test running with a variation of LP 2 that includes some scripts and I'm also testing another logo style lander from a different site. Just to compare performance.
This is exactly why waiting for stat sig is so important!

Thanks for illustrating that.
Regarding the logo: I don't think anybody would tell you to go ahead and keep running it, because technically it would be encouraging illegal activity. If it was me I would probably just stop doing that because I tend to like to stay on the right side of traffic networks, advertisers, and the law.
Traffic: Zeropark - RON Pop
Offer: iPhone Sweepstakes
Pay: $1.20
GEO: New Zealand
Spend: $32.45
Rev: $10.80
ROI: -67%
Device Types:
Mobile Phones: -54.45% ROI - 7 conversions
Tablets: -82.93% ROI - 2 conversions
OS Types:
Android: .34.51% ROI - 5 conversions
iOS: -84.2% ROI - 3 conversions
Windows Phone: +301%ROI - 1 conversion
Not bad! One thing you could do is
set up separate camps for Android, IOS and Windows, and test landers for them separately, and also bid on each OS separately. This can be a very good optimization strategy if you don't mind the extra work, and is a great way to get to green sooner. If you don't have a lot of cash you could even just run the Android camp for now, for example, to get that profitable first because it's the closest, and also because you'll be spending less money on testing. Windows phones perform consistently well from what I've seen (across multiple geos and verticals) so if you separate it into its own camp as suggested, you could bid higher for the traffic - although with only 1 conversion so far you'll want to wait longer to make sure the ROI holds up before bidding high!
Campaign #3
Haven't collected much data on this yet, the UK is also very competitive so I'm considering stopping this campaign so that way I can use my budget to test multiple other campaigns.
Sounds sensible as well. If budget is a constraint, I'd suggest that you look into less competitive geos that still have a lot of traffic. Some sources have inventory charts you can look at to gauge this. Look at traffic volumes and the bid range / average bid. There are geos that have good volume and low'ish bids that could make them good candidates. Payouts of offers for these geos may be lower than what you're used to seeing (sometimes a LOT lower) but don't let that fool you into thinking you can't get profitable with them. It all depends on how well the offer converts, and for some of these less-competitive geos, conversion rates can go through the roof for a good offer - probably because visitors haven't been bombarded by ads from every which way so they're less blind to advertising; less-saturated offer databases could also be another reason for the higher CR. Another big advantage is that for low payout offers, you can optimize using so much less money. Imagine testing 10 landers and needing for example 30 conversions to tell which one is the winner - you'll need to spend 10 times the money for a $2-payout offer vs. a $0.20-payout offer.
What Else I Did Yesterday:
1. Talked to my AM at Clickdealer, got more offers. --- By the way, Jaimmie @ F5 is very unresponsive or I would run more through them. She's either not good at her job or too overloaded to give me the few minutes I need.. literally just a few. So I'm running mostly through Clickdealer and C2M.
Jaimmie is a wonderful human being and an extremely knowledgeable AM (you'd be hard-pressed to find one more knowledgeable in fact - just read some of the letters she sends out to affiliates and also
look for her posts here on STM - username
JaimmieF5 ) but like many other AMs she's taking care of a lot of affiliates, plus having to attend a lot of industry conferences etc. so do give her some time to get back to you on things, and give her a gentle reminder now and then.
Also - if you want more offers I could refer you to more networks. PM me and I'll send you a list.
2. Ripped landers, modified and launched a campaign in Poland
Takeaways:
1. Branded logos from popular sites in my geo, with a "visitor survey" angle seems to attract conversions but probably isn't a long term strategy. Maybe I can hit hard and then stop, who knows.
2. Patience is an ever needed characteristic.. I like data, I don't mind spending money and I want to make the right decisions at the right time. But I hate waiting around for traffic to trickle in.
Perhaps instead of logos you can try inserting the url of the referrer site (
see here if you don't already know how to do this). My guess is the logo would still work better, but echoing the referrer url may be worth a test.
Regarding patience: If you try low-payout offers in geos where traffic is cheap and in abundance, testing can go SO much faster. I've recently been able to finish testing 8 landers to increase my ROI by 250% in less than a day - for a low'ish payout offer in a developing geo where there's lots of cheap traffic.
What I'm Doing Today:
1. Testing more landers around the concept of campaign #2 - LP2, see if I can further improve the ROI
2. Collecting more data for campaign #1
3. Launching one of my other campaigns on 5-8 new pop traffic sources to test and compare their performance with Zeropark. Seems so difficult to get ZP to work and it may be due to how easy and convenient it is for others to setup a campaign.
Since you're in the testing stage and not the scaling stage, I would suggest not spreading yourself too thin by launching on too many networks. Another consideration is that because you're operating at negative ROI, you really wouldn't want to duplicate that red. Also, when you're testing you need as much traffic as you can get so it would be wise to stick with the more popular, bigger sources. A potentially better strategy would be to do a brief test on 2-3 other big networks, see which one you like best (that seems to be providing the best value for your test budget), then just use that for the rest of your testing. Once you're doing good ROI, that would be the time to scale out to many sources.
**** Traffic Source List ****
Note sure if any of these are good but I plan to test a few out.
A few of the sources in your list are either exclusively or mainly adult sources, but if you're planning to run sweeps I've heard that they can do well on adult (although I haven't personally tried this yet). You've got a few good ones in the list for sure!
Amy
11-16-2015 06:12 AM
#14
vortex (Senior Moderator)
Questions:
1. At this point, is it too early to make a decision and cut out the iOS devices?
You can approach this one of several ways. I've just proposed (in my last post) separating OS's into their own camps and testing separately. You could also just cut out IOS for now, and test it later, or never.
Pro: You can get green faster. Con: You'll have less traffic to work with.
However, if the difference in performance is really big then it may be wise to just focus on the good performer.
2. I may try to improve the Android tablets but if not, does it make sense to just continue improving and scaling the Android mobile phones?
Same as for above.
3. Other than continued split testing of the landers, whats the next step I should take - optimized bids? and then scale the small ROI success if I see stability after a day or two?
Have you tested other sweeps offers yet for the same geo? If not that would be the first thing I'd do - compile a list of iphone offers for your geo and test them. Even the same offer across multiple affiliate networks can perform vastly different. If you're not signed up with enough aff networks now would be the time to do so.
Once you have the best offer and a good lander that are doing good ROI, you can start tracking and cutting everything that doesn't give you your target ROI (I like to set this at 30%) - placements etc.
You may want to ask what a good ROI is. There's no definite percentage to shoot for. But the better your offer+lander are, the more satisfaction you'll get out of your scaling experience. If you try to scale prematurely you'll know, because most of the sources you scale to won't give you good ROI. That way you'll know to do more offer and lander testing at your original source before attempting to scale again.
4. What exactly does scaling mean for pops involve.. setting up campaigns on other sources with the ideal settings I'm looking to target and then optimize bids / placements?
When scaling to other sources, I'd recommend that you test the best 2+ offers and the best few landers. Every source is different because they have different publishers/placements, so your "best lander" on one source will differ from the best lander on another source. As for settings - you'll need to do some testing on each traffic source just like what you did on your original traffic source. The exception would be OS - if IOS is performing so bad then chances are it will do similarly bad on other sources (although I've seen exceptions, they're few).
Next Steps:
1. Come up with new angles and test in another geo with more volume.
2. Continue testing and optimizing the current campaign in NZ.
3. Go balls to the wall on different lander tests.
Goal:
1. Reach atleast $50/net by end of day Nov. 20th.
2. Reach $100/day net by end of Nov.
Sounds great!
Amy
11-16-2015 07:09 AM
#15
Mr Payne (Member)
@vortex - You rock Amy, it means a lot that you're putting so much time into giving me feedback. And to address some of your points...
1. I do know that the landers stats LP1 and LP2 hadn't fully reached <10% probability... I ran a similar test campaign in another geo using those landers so I am fairly certain which ones are the best performers, I was just trying a new geo. But that is for the international app install campaign that I have decided to stop and maybe test a few unique angles later this week.
2. I do understand how to measure stat sign and have been utilizing it for all aspects of my campaigns and in the correct fashion as you cleared up for me a few days ago.
3. For the logo issue.. I agree with you in terms of remaining legal, etc.. this was intented as a mere test and a base measure to prove to myself that 1) pop angles need to be recognizable or relate-able to a large population, 2) social proof and trust go along way to improve CR, and 3) begin testing variations of an angle that does work.. I've actively started a new test working an angle similar to this but that is compliant.
4. After looking through the stats, iOS is between -70-80% ROI on all device types, where Android, Windows, etc are all -25% ROI or better. I've decided to cut iOS for now but it does make up around 25% of the conversions so I may revisit this later. Thanks for the tip about separating into OS specific campaigns, I'll likely do that once I've proven my adjusted angle and lander.
5. Budget isn't really a constraint but I like my mistakes to cost me less
Once I understand the flow and have a process of building a positive ROI campaign, I'll be more aggressive with other geos and higher payout offers.
6. Jaimmie does seem to be good but just really busy recently, and I have reached out several times. No worries tho, I will sort it out. I'll PM you nonetheless regarding more networks.
7. Great suggestion on calling out the referrer, I'm working on testing a similar angle at the moment but will throw this into the mix for a test soon.
8. I briefly looked earlier today for another iPhone SOI offer in NZ but didn't run across one. I typically do split test offers as I have experienced that benefit... I jumped into testing this geo knowing the offer converts according to my AM and just assumed that other networks would have iphone offers for this geo.
*** Update 11-15/2015 ***
Well.. it seems like I never sleep these days but I'm too motivated to slow down. However, this week I will have some shuffling as I have to sort out some client work for my business and make that a priority.
Here's a screenshot of just today's performance.

Takeaways:
1. Digested all of Amy's advice, definitely feeling more focused, confident --- and appreciative.
Actions:
1. I did eliminate iOS from my campaign and I'm currently two hours into the new day with a +43% ROI trending from 8 conversions so far.
11-16-2015 07:30 AM
#16
vortex (Senior Moderator)
@vortex - You rock Amy, it means a lot that you're putting so much time into giving me feedback. And to address some of your points...
Haha you're welcome! This is almost like we're chatting in real-time. You're sure keeping me on my toes these days - love your questions and happy to see someone willing to put in so much work.
All your points are noted - everything sounds great.
Actions:
1. I did eliminate iOS from my campaign and I'm currently two hours into the new day with a +43% ROI trending from 8 conversions so far.
Wow! It sounds to me you're ready to scale to other networks! Looking forward to further updates...
Amy
11-18-2015 07:25 AM
#17
Mr Payne (Member)
*** Update for 11-16-15 ***
Here is a quick update. After the full day passed on my New Zealand campaign, it wasn't quick profitable or break even but I'm still testing an angle that would help me move away from the one angle that isn't quite legit. I've also noticed a copy cat, which I expected at some point, but going forward I will be more selective of what information I share, including my CPV's.
Here is a screenshot of the campaign results for that day.

*** Update for 11-17-15 ***
Here is a screenshot of all of my campaigns. The first campaign is the one I have the most interest in because it has plenty of volume, although more expensive, it is close to break even and I've not paused very many placements. After today's results I separated that campaign into two individual campaigns targeting different OS / connection types.
Here is a screenshot of all my current campaigns with an overall -35% ROI...

Question:
1. As you can see in the first campaign, the CR is very high but the CTR is very low. Are there advanced techniques I can implement to increase either of those? Other than auto redirects, back button, etc.
11-18-2015 07:11 PM
#18
Mr Payne (Member)
Does anyone know a good way to identify bot traffic on mobile pops? Or can point me to a resource?
Thanks in advance!
11-18-2015 09:00 PM
#19
affidavid (Member)
Awesome follow-along! I'm focusing on pops as well, so this is great motivation as I try to do more efficient testing/launching while holding down a day job.

Originally Posted by
mrpayne
Does anyone know a good way to identify bot traffic on mobile pops? Or can point me to a resource?
Thanks in advance!
Not specific to bots, but hopefully it can help:
http://stmforum.com/forum/showthread...ight=blacklist
A rule of thumb I and some others use is to cut sites with no clicks after 100 views or no conversions after 200-300 views. Alternatively (especially for higher payout offers that may require more views), cutting sites with no conversions after spending 2-3x the payout amount.
11-26-2015 09:12 AM
#20
vortex (Senior Moderator)
Question:
1. As you can see in the first campaign, the CR is very high but the CTR is very low. Are there advanced techniques I can implement to increase either of those? Other than auto redirects, back button, etc.
Close to breaking even! Nice!!!
Yeah those CTRs look low assuming you've already installed backbutton on them. Have you checked loading speed and optimized that? Are you using a CDN (if I haven't asked before)? Got entry/exit alerts? Sound? Vibrate? Added trust-building elements like using a familiar-looking theme (fb) and/or testimonials?
Profits are imminent....
Amy
06-16-2016 02:00 PM
#21
pollux (Member)
Let me know if you need any help with running campaigns on Pollux Network
08-02-2016 09:10 PM
#22
Mr Payne (Member)
This thread has been dead for a bit, I've started a new thread @
http://stmforum.com/forum/showthread...nd-Sweepstakes
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