what geos are good for mobile sweepstakes?? & any advice on direct linking?
Geos: Try to stay away from tier 1 geos if you're new. Tip: There are tier 3 geos that have lots of traffic but low competition. Test those first.
Direct-linking: Some offers come with very good offer landers that engage the user, for example ask several survey questions - i.e. they may be able to replace our own landers. However, most offers do not have this type of lander. In either case it would be a good idea to include landers in your testing. I know that in a vast majority of cases, sweeps will do better with a lander.
Amy