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Bidding more when in bid position 1 in Zeropark? (9)

10-13-2015 06:54 PM #1 dazed1 (Member)
Bidding more when in bid position 1 in Zeropark?

Hi guys, wondered if anyone can help here.... I've been told by a zeropark rep that the only way to get more impressions on a certain placement is to bid more despite being number 1 bid position already.

The interesting thing is they can't tell me how much more this will buy me.. which leave me dubious as to whether its worth it.

Has anyone got any experience with this?

10-13-2015 07:48 PM #2 ploppythejailer (Member)

I think a lot of people get confused by this (i know i did in the beginning)..

Basically when ZP shows that you are in position 1, that means you are only in position 1 for the targets that you are currently bidding on..

Your bid may only be getting 10% of the targets available and as you up the bid you open up more targets

10-13-2015 08:04 PM #3 goldenjo (Member)

Yep, basically the higher you bid the more traffic you get

10-14-2015 02:43 PM #4 dazed1 (Member)

Hey, thanks for your reply.

I'm not sure this makes any difference, but I'm specifically talking about when you are in position 1 on an actual placement - rather than on RON.

10-14-2015 02:52 PM #5 ploppythejailer (Member)

you could duplicate the campaign a couple of times and bid so that you are in first,second,third. As you don't get all the traffic being in first, just the biggest percentage.

I think there's a thread somewhere here about the percentage split that ZP use.

10-14-2015 02:59 PM #6 jennatalia (AMC Alumnus)

Keep in mind your bid position is the position within ZeroPark's network. You can still be outbid if the publisher that is feeding zeropark traffic is feeding other traffic networks.

Also, zeropark never lets one account buy all the traffic, they intentionally leave traffic lying around for other advertising accounts to run.

10-14-2015 03:55 PM #7 dotcom (Member)

Quote Originally Posted by jennatalia View Post

Also, zeropark never lets one account buy all the traffic, they intentionally leave traffic lying around for other advertising accounts to run.
Interesting, never knew that. Is that something you learned from testing or straight from the horse's mouth?

10-14-2015 04:35 PM #8 jennatalia (AMC Alumnus)

Straight from this horse's mouth, incidentally, that's exactly what we were discussing when this picture was taken.

10-14-2015 09:41 PM #9 dazed1 (Member)

Ok now i'm just blown away by the bokeh of that lens...

Thanks for the insights jennatalia, very helpful and makes sense really.

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