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Noob question - Why use a landing page? (8)

10-11-2015 07:16 PM #1 rjhaynes89 (Member)
Noob question - Why use a landing page?

Hi,

I'm sure this is a real stupid question but why do people use landing pages?

In the past I have always direct linked to offer pages.

Isn't their a huge drop off from landing page to offer page?

Are they used to presell visitors?

Thanks for any help.

10-15-2015 10:50 AM #2 cmdeal (Veteran Member)

This is like asking, why do car dealerships have salespeople? You landing pages are like your salespeople.

10-15-2015 03:48 PM #3 affiliaxeoran (Member)

As cmdeal said, its the part that usually "sells" the offer.

You need the LP to be good otherwise (as you said) it will just "lose" you the user, but a good LP is your smooth carsalesman.

I know, you think "thats just another step in the way of completing the lead and I want to make it as fast and simple as possible for the user". You are right, you want it to be as fast and as simple as possible, but you also want it to convert. A good LP will help you have a better CR and better quality of leads (as users have better understanding or are more sure they want to sign up/ download/ buy...) and better quality means better payouts, higher caps...

12-15-2015 09:16 AM #4 rockstar john (Member)

You're landing page can and will make or break your campaigns... Same goes for your ads, and offers. Test all 3 like a crazed wizard.

12-15-2015 10:14 AM #5 caurmen (Administrator)

Yup.

There's a common acronym used to describe the process of taking someone from ad to conversion:

Attention
Interest
Desire
Action

AIDA.

It's very, very hard to craft an ad which will take someone all the way from Attention to Action. Usually an ad just serves to get someone's Attention and rouse a little bit of Interest.

If you then send them straight on to the offer page, they don't have enough Interest and Desire to take Action. (Usually. Direct-linking CAN work, but it's rarer than a lander-based approach).

If on the other hand you put in a landing page, you have a chance to take their Interest, amplify it, and give them a Desire for the product with your images and copy. Then you can send them on primed to take Action.

As a secondary benefit, landers also give you the chance to redirect from your initial angle to the offer. If you've run a "hurricane" angle for a weather app, for example, then the lander gives you a chance to start out with your headline being hurricane-focused, then introduce other benefits of the app too, and change their initial hurricane-based Interest to a Desire for the app specifically.

Hope that helps!

12-28-2015 11:06 PM #6 lokebiz (Member)

Does that mean I need a landing page per offer? And each landing page is a domain?

Super Newbie!

12-28-2015 11:12 PM #7 matuloo (Legendary Moderator)

Quote Originally Posted by lokebiz View Post
Does that mean I need a landing page per offer? And each landing page is a domain?

Super Newbie!
Depends on the offer, some need a LP to perform well, some dont. Its always a good idea to at least try them

A landing page is just a page, html, php or whatever language you wanna use, you can store them in sub-directories or on subdomains ... no need for a separate domain for each LP. You can also store them on a CDN and not use a domain at all.

12-29-2015 02:09 AM #8 lokebiz (Member)

Quote Originally Posted by matuloo View Post
Depends on the offer, some need a LP to perform well, some dont. Its always a good idea to at least try them

A landing page is just a page, html, php or whatever language you wanna use, you can store them in sub-directories or on subdomains ... no need for a separate domain for each LP. You can also store them on a CDN and not use a domain at all.
oh got it!! thank you.

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