(download) Run a PPCall "Accident Lawyer" Offer in 3 Steps (4)

Run a PPCall "Accident Lawyer" Offer in 3 Steps

- Copy and past 5 pre-written PPCall ads
- Download 19,005 keywords to run a “Accident Lawyer” campaign by RingPartner.com
- Avoid this “Generation Y Thumb-Speed” keyword mistake

Disclosure: this is a bit of marketing for our PPCall software, but you don't need our software to run this offer.
Everything is provided for you in the post (5 pre-written ads + 19k keywords download).



Step #1: What offers work?
Let’s say you want to run a Pay-Per-Call-only campaign, targeting the car accident/injury niche.

The first thing you want to do is good, old-fashioned market reconnaissance:

- What are your competitors doing?
- Do you have many competitors?
- What ad copy are they using?
- Have they been running ads for a long time?
- Do they get good CTR’s?
- Just get a feeling for your market – there’s no deep-level analysis required.

Now I went to WhatAdsWork.com and entered the keyphrase “accident lawyer.”

Wow. Lots of competitors. But all I want to know at this stage is: are there competitors that get a high CTR? In other words, are the competitors who are making money?

The answer here is clear: YES. That’s the green light that says: move forward.



Step #2: What ad copy should I use?

Switch to “High CTRs only.” Now you see only high CTR ads. Why?

In Step #2, you want to get ad copy ideas that are profitable. With Pay-Per-Call-If you’re running AdWords, there are basically two ways you can get a profitable campaign: your ad copy + your keywords. That’s all you have to control; but if you do it right, that’s all you need.

But you do need to hit it out of the park on your first chance at the plate.

With a high CTR, Google is going to show more of your ads—and fewer of your competitors’.



What title ideas will get you that high CTR?

Let’s pick the best 5 titles – you’ll see that we can really work with those.

Remember that in Pay-Per-Call ad copy writing, you have the same goal as with standard AdWord ads:

- To entice mobile searchers to call on your ad by promising something in return
- To detract searchers who won’t find what they’re looking for and therefore do not call

In my experience, you’ll achieve the latter point by getting as clear about the former as possible.

Start by looking at the best ad titles:

- Top 2% American Attorneys
- Aggressive Injury Lawyers
- Car Accident Lawyers? – Get help now
- Top Car Accident Lawyers? Get Help Now
- Top Car Accident Lawyers? We get compensation you deserve.

And don’t forget the five best ad body content:

- Free client centered consultation
- Free consultation
- Need car accident attorney? Call 24/7 to speak to a lawyer
- Talk to a local car accident lawyer for free now
- Known for obtaining winning results.

Now let’s put it all together to come up with the highest-possible performing ad:

Ad copy 1:
Top 2% American Attorneys
Need car accident attorney? Call 24/7 to speak to a lawyer

Ad copy 2:
Top Car Accident Lawyers? Get Help Now
Free consultation

Ad copy 3:
Top Car Accident Lawyers? Get the compensation you deserve.
Talk to a local car accident lawyer for free now

Ad copy 4:
Car Accident Lawyers? – Get 24/7 help
Free client centered consultation

Ad copy 5:
Top Car Accident Lawyers? Get the compensation you deserve.
Call now. Get 24/7 help.

You know that the original ad copy gets high CTRs. By simply mixing the winning words together, you can get yourself high-performing ad copy right off the bat.

Now that you have your ad copy we can go to the final step: keywords.

Step #3: What keywords should I use?

Again, WhatAdsWork helps you finding profitable keywords fast. When you click on a specific Pay-Per-Call ad, you’ll get a pop up with all ad details.

With Pay-Per-Call-only ads, don’t worry about the quality score of your landing page. Worry about a getting a high CTR first and your quality score will follow.

Keywords that are highly profitable for the advertiser are marked with a green light. Pay particular attention to those keywords.



Download the Keywords
The software found 19,005 keywords. Here’s the download link for you DOWNLOAD FROM DROPBOX . Those keywords included long-tail keywords and keyword variations of the major US cities. Now you can simply upload the keywords to AdWords and start your Pay-Per-Call campaign.

Why not broad match modified?
I recommend you run only “broad match” keyword targeting. Many desktop and mobile experts will tell you to run “broad match modified” wherein you simply put a plus (+) sign in front of the most important keywords. The words with the plus (+) sign can still match to plurals, and very similar words, but they should not match to completely different types of keywords.

That’s a fine strategy for desktop search, but not for mobile—and with the insane growth of mobile over the years, you want to be in mobile. With mobile, we’ve seen 5x traffic growth in two years alone. With this hyper-aggressive growth comes a larger number of keyword combinations—and broad match modified is too rigid to capture them.

Think about it: Generation Y can type 5-20 keywords into their smartphone with one thumb before I can scratch my head.

For mobile marketers, the only solution for this kind of growth and thumb-speed is broad match.

But if you disagree with me, that’s fine. This tool converts your 19,005 broad match keywords into broad match modified: http://tools.acquisio.com/AdwordsBroadKwConverter/