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How do I find and/or target a specific audience? (1)


10-09-2015 03:12 AM #1 clank104 (Member)
How do I find and/or target a specific audience?

Hey everyone,

I recently joined stm nearly a week ago. I've looked throughout the forum for ways to find customers for a possible educational course. This doesn't have have to do with am since this is a course I'm creating. This is of course if I can find a market for it. Here's the premise: I want to teach a specific language but obviously there are so many language courses out there. I have narrowed down 3 demographics but I am having a tough time on how to find these people. One of the demographics is english speaking spouses married to into a family where english is not the first language. In other words, the english speaking person wants to learn their spouse's mother tongue to communicate with his/her family. I've found some articles and blog posts related to this issue but I am having a tough time figuring out how to find these people and market to them. I want to send them to a squeeze page where they can download a free report/tip pdf. From there, I get there email and can run an email marketing campaign on them for my language course. I would really appreciate some tips on how would I find these people through a Facebook ads campaign or any other ad campaign on the internet.

Thank you for your time!


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