Facebook Campaign with CB Offer Using a Funnel - Feedback Desired (5)
Facebook Campaign with CB Offer Using a Funnel - Feedback Desired
Hello STM'ers - it's been a good minute since I was last here, heck it's been a few years since I've been heavily involved in the affiliate space.
Quick background of me, I have strong skills in Adwords/Paid Search, SEO, moderate knowledge of PPV and growing my knowledge in email marketing. For the last 8 years I've owned a marketing agency with a team of 5 plus myself, we do run a few internal projects and I'm looking to utilize the available time my team has to continue expanding.
I've not used Facebook as a paid traffic source much and I'm looking to refine those skills to better serve our clients and for our internal projects.
Just two days ago I reactivated my STM account because I know of the value, knowledge and insight this forum cultivates. I've spent around 32 of the last 48 hours reading through and studying up on threads related to my goal and I'm looking for any and all feedback to get me up to speed as fast as possible. This post is to kick-off my first affiliate campaign launch in about 3 years.
Two areas I'm looking to get more comfortable with is: Developing creative angles and reaching the right audience with Facebook targeting.
I was inspired with an idea based off of Vitavee's many post and case studies.
My setup:
Offer Type: Clickbank
Traffic Source: Facebook
Tracking: Funnel Flux
I've setup a basic funnel, with 3 landing page styles to start: long page with about 1200 words of copy and opt-in at bottom, short form using the same copy but split into two pages with opt-in on second page, and then a squeeze page style taking the 1200 words of copy and converting it to a simple PDF as a free report for those who opt-in.
LP 1 - (long) - After pre-sell and opt-in, get's redirected to CB offer page.
LP 2 - (two page) - After two-page pre-sell and opt-in get's redirected to CB offer page.
LP 3 - (squeeze) - After opt-in, redirect to thank you page with message at top "free report will be in your email" and then a direct call out underneath showing the CB offer
All opt-ins will be pushed on to an autoresponder campaign for further nurturing.
CB Offer has a low price of entry, less than $15 with rebill and upsells on the backend.
I'm not looking to giveaway my exact offer but it's a health/wellness/fitness type of product and below you will see a screenshot of the squeeze page (some items blocked out) and a snapshot of the funnel setup.
I have a couple ideas on an audience to target but I have a couple questions I'd like to get feedback on:
1. How specific should I target.. for example.. stay-at-home moms, who suffer from migraines and are vegan.. is that too specific / not specific enough? is it a viable approach? (I'm not targeting this exact example, just using it to illustrate how I'm approaching it)
2. I'd like to get a plain jane example of how I would best find the audience in my example above on Facebook.
Any and all thoughts or feedback are welcomed.
Just a heads up, CB products will generally get your account banned on FB.
Originally Posted by thuglife
The copy on the landing pages is not promoting a CB product directly, merely offering a free report and I later expose them to a CB product on other pages and by an email series. Once the campaign is launched.
I know this post is over a year old but mrpayne what happened with the campaign and have you tried a similar strategy since? It's a topic I'm very interested in and having difficulty finding much information for
I didn't go far with this. But if you are interested in it, I would suggest looking at Vitavee's threads on using FunnelFlux and his awesome walk through videos to setup and promote clickbank offers.
His process uses emails and is a very whitehat approach.
Andrew
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