Re: Please Critique My Landing Page! (8)
I've been working hard at my landing page and it took me just shy of three weekends and a bit to complete. Its for a solar offer based in the UK via PeerFly. The website address is (http://solarquote.affgenerator.com/). I'm still just working on setting up Geo Redirection within Prosper202 and getting my head around that. Apart from that, what else could I do on the landing page before it goes live? To increase conversions? Any hints, advice, suggestions would be greatly appreciated?
Very good call to get a critique! It's something that can be extremely helpful.
First thing - change the <title> tag to something more enticing than "Solar Quotes Landing Page". It's not a huge deal but people do look at titles for pages more often than you'd think.
I'd make the CTA and the button MUCH bigger in both cases. You'll be amazed how easy it is for people to miss CTAs.
I'd also recommend a couple more images, particularly to break up the big block of text. There are lots of attractive solar-related images out there, and you can embellish them further with a couple of (short!) bullet points.
The float section ("3+, free no obligation quotes ") didn't work properly on Firefox for me, btw - it's waaay too far over to the right. If you're concerned about phones and tablets, you should also be aware that the design breaks on narrow screen sizes, pretty badly (at least for me on Firefox PC it did).
I'd recommend putting the testimonials higher up - they're going to be a powerful selling tool. Did you get them from the offer, btw?
Do you have specific numbers for things like "The Government will pay you"? How much? Specifics are REALLY important for claims people might find unbelievable - like "the Government will give you money".
Finally, are you selling this to warm traffic (ie traffic already interested in solar)? If not, I'd try a different headline - the one you have now would work for people already interested in solar, although it's not particularly exciting, but for cold traffic it doesn't present an appeal they're likely to connect with. "Find qualified solar companies" is only interesting if you're already sold on solar - otherwise you should present them the benefits of having solar installed.
Hope that helps!
Yep selling this to warm traffic, people who are already interested in getting solar panel quotes via Bing PPC as they don't allow social. I'm using bootstrap framework so it looks like I've still got a few bugs to iron out.
I also think the CTA needs to be more obvious. There is definitely room for making it larger.
Also, I think the header is not that pleasant on the eye, not very inviting. Maybe its the font...
As for the floating square, maybe its just me (or maybe its on purpose) but its blocking some of the writing. I wouldnt really like it as a user.
The buttons are pre-defined in bootstrap. I think that's as large as they get. The floating thing is supposed to be a CTA, I tried to fashion it as a pull-quote. Its a div element but when the browser changes it seems to mess up everything.
Originally Posted by chintu
.btn-large { font-size: 24 px; }
A better way would be to define a new class for the CTA buttons instead of overriding the Bootstrap class, and move the style rules to an external CSS file.
Originally Posted by chintu
Add this:
{padding: 3px 9px 3px 9px}
I did a mark up for you on your lander.
One thing I'd say is before you write the lander up I'd do a few things.
1. Who is your user? What's their persona? There's different groups that would want to buy solar and for different reasons. You want to make sure that you don't try and appeal to all groups.
2. Figure out what the largest selling benefits are for that group. Why would someone want solar? How would it change their lives and make it better?
3. Figure out what the largest objections or things that would block your persona from moving forward.
4. Write ads that address each of these largest selling propositions. See what ads click the best.
5. Carry through this USP (unqiue selling propostiion) to your lander in the headline, sub-head and bullet points. As well as making sure you address the largest objections as well.
6. Ad Hotjar to your lander, watch the recordings and see how people interact with it. Also consider adding the survey widget to get feedback from your users.
Here's the marked up lander.
Couple other overall pointers. Your fonts are small. I'm 40 and they're hard for me to read.
Couple other tools I like are usertesting.com and eyequant.com they both cost money but after you do everything else and are running good traffic it's worth investing.
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