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Promoting New Gaming Product via FB & Adwords PPC (10)

10-07-2015 07:13 PM #1 kenden (Member)
Promoting New Gaming Product via FB & Adwords PPC

This is a journey in which I plan to grow a list for my specific niche as well as market an affiliate product to them.

How I'm List Building:
I am offering a free guide to those who opt-in. This free guide gives them tips on how they can get more money in game, etc. Then, I will follow up with them with an affiliate offer for a product for the game. Currently, I am using AWeber and I have about 7 follow up e-mails.

The Product I am Promoting:
As I've stated, it is in the gaming niche. With all the upsells, you can get around $120 per customer. There is also a recurring membership option, which is always good.

Budget
My budget for this campaign is about $175/day. $100 on Adwords and $75 on Facebook ads.

Daily Progress:

10/7: 191 subscribers and 2 sales.
10/8: It's currently 5 pm and I've gotten 120+ subscribers and 2 more sales today.
10/8: 135 subscribers today. 2 sales.
10/9: 153 subscribers, no sales.
10/10: 215, no sales.
10/11: 224, 1 sale.
10/12: 215 subscribers, 2 sales.

Any tips/recommendations would be greatly appreciated. Hopefully, this niche will be profitable, then I plan on scaling it.

10-09-2015 01:20 AM #2 thuglife (Member)

Seems like you're already profitable? Really track LTV of each user.

10-13-2015 05:29 AM #3 kenden (Member)

I've updated the thread with my small journey. I've built a list of 1,029 emails in less than a week and should be getting a pretty good ROI on this campaign.

10-13-2015 05:54 AM #4 thuglife (Member)

Thank you for updating the thread. Mind elaborate how you target on fb or Google and your drip campaign to potentially sell them other stuff?

10-13-2015 07:27 AM #5 kenden (Member)

Quote Originally Posted by thuglife View Post
Thank you for updating the thread. Mind elaborate how you target on fb or Google and your drip campaign to potentially sell them other stuff?
I basically just targeted people who had an interest (available in Facebook ads) in the specific game niche I was promoting. For Google, I just targeted a keyword that involved the in game currency.

Currently, there is a 7 email series, but I plan on selling them other things: possibly guides, strategies, etc.

10-13-2015 11:37 AM #6 Mr Payne (Member)

Does your Facebook/Adwords campaign just sending visitors straight to a squeeze page?

10-13-2015 08:55 PM #7 kenden (Member)

Quote Originally Posted by mrpayne View Post
Does your Facebook/Adwords campaign just sending visitors straight to a squeeze page?
Yes, the squeeze page has an email opt-in where they can get the free guide.

10-14-2015 12:42 PM #8 omrikos (Member)

How is your ROI so far? Do you have conversions from your email list already?

10-14-2015 08:50 PM #9 kenden (Member)

Quote Originally Posted by omrikos View Post
How is your ROI so far? Do you have conversions from your email list already?
ROI should be good because it is a recurring product. I have conversions from my list. The only thing that I screwed up was the fact that you can't really sell much to this market. I've offered one product to them so far, and that might be the only one that I can promote to them. Other than that, I may try to offer some type of strategy guide or something of the sort.

10-15-2015 05:38 AM #10 cmdeal (Veteran Member)

What is your cost per new customer acquisition?

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