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What Topics Would You Like To See Covered In Upcoming Guides / Case Studies? (13)

10-07-2015 11:19 AM #1 caurmen (Administrator)
What Topics Would You Like To See Covered In Upcoming Guides / Case Studies?

What topics would you most like to see covered in upcoming STM guides or case studies?

We've got a good pile of content coming up, including introductory case studies on native advertising and video advertising, the Go2Mobi version of the Mobile Cookbook Appetiser, and more. After that, I'd love to hear what we should focus on.

What's giving you problems right now? What could you do with advice on?

(In the affiliate marketing world, anyway - I don't think we're really qualified to run an "Agony Aunt" relationship advice column...)

Let me know here and we'll look into doing guides, case studies, tips, interviews or whatever else would be most appropriate!

10-07-2015 12:31 PM #2 pronewbie (Member)

Hi caurmen

Bid strategy and campaign optimization strategies for different traffic sources will be great.

10-07-2015 02:51 PM #3 coconut (Member)

Yeah agree with pronewbie. That would be very useful!

10-07-2015 07:51 PM #4 barnumeffect (AMC Alumnus)

Looking forward to the native advertising case study.

10-08-2015 11:54 AM #5 caurmen (Administrator)

Excellent! I'll actually be putting a bidding guide up next week - the second part of the bidding guides series. Did you see the first one, posted on Monday, and if so did that help?

Campaign optimisation - can you give me a bit more detail on what you're looking for there?

Also, any other requests from anyone?

10-08-2015 02:54 PM #6 spokesz (Member)

Native ads case study or guides, seems like no one talks about it on forums yet everyone is doing it.

10-09-2015 09:49 AM #7 caurmen (Administrator)

Gotcha. Yeah, particularly with iOS 9 native send like it may be the new hotness. I shall test and report!

10-09-2015 10:09 AM #8 cbrughmans (Member)

Huge topic that i'd like to see coverered is "Fraud & chargebacks and how to handle this as an affiliate & affiliate network"

10-09-2015 10:42 AM #9 1jilliondollars (Member)

As others have mentioned, native ads stuff. I read about what it is but not sure how it relates running mobile campaigns with banners and paid traffic.

A lot of posts on the net stating that banners are dying due to native ads.

Aris

10-09-2015 12:14 PM #10 caurmen (Administrator)

Thanks - added the fraud idea, and noted another +1 for native ads!

Keep 'em coming!

10-09-2015 12:15 PM #11 cbrughmans (Member)

Another topic might be "Retargeting and the impact it has on conversions made on the cookie. What are good atrribution rules? Who "deserves" the conversion?"

10-09-2015 02:36 PM #12 baggins (AMC Alumnus)

What about a guide on storing data and folder set up including how to use the data to your advantage in the future.

10-09-2015 02:41 PM #13 pronewbie (Member)

Part one of bidding strategies was very good. Waiting for part 2

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