Facebook blacklisted words. (9)
Hi guys,
I have three questions:
1) I understood that facebook has certain 'blacklisted words'. Words you cannot really use. Otherwise you get flagged too easily.
Where can i find this list of words? example is: voucher
2) If you want to prevent so called 'fingerprints', do you have to rewrite the whole add copy? If so, is changing the order of words sufficient? Or how do you guys usually work around it?
3) I heard rumors that some words increase your cpc. Like 'click here' in your add copy. Is anybody familiar with this? Which words should i prevent?
Help me and i will give value in return.
Cheers.
I'd approach this issue differently; think like FB.
What do they hate? Obscene images (fat people, car crash), discounts/promo (makes it look like a newspaper), fat loss, weight loss, make money, win money and so on ...
"voucher" is definitely being hated by FB - advertisers won't get approved in the short or medium - run
Here's one, but he won't be around for too long :-)
Never heard of (3) and it doesn't make sense from FB's point of view.
hey, let's see if I can help you in some way:
1) There isn't a real list. From different source I know that words like "secret, revealed" are not blacklisted but it's like an alert for review, you may pass a manual review anyway. We use it without problems
2) You have to think on: text, image ad (size, words on it, image type) the fb algo is pretty good to recognize similar images, I saw on a thread here an example from a guy that has some contact inside fb and the algo saw a lot of things automatically. It varies on the target country, I run multiple ads (+200$ daily spend ads) on different accounts with same text and similar image...
3) Used both and I didn't notice nothing strange. More of the type "Tap on the image to..."
Thanks guys!
Almost there:
What about the word 'gift card'? Or a text in your headline: Win! A $150 xx Gift Card!
If i would think facebook wise: '$150,- from xx' would be the safer way to go?
also the use of 'arrows' would that be smart? --> $150,- from xx <--
anyone?
not sure about using the words 'gift card' but i've used arrows a lot and haven't had problems. FB won't let you use 2 punctuation marks or signs in a row but you can use charmap for non-standard symbols and it will work. Here's a quick example:
nice memo87 :-)
@ memo87: do you use any copy text above the picture?
yeah definitely. In the example i just used the arrows to draw attention to the CTA
Home > Paid Traffic Sources > Facebook & Instagram