Home > Paid Traffic Sources > Facebook & Instagram

Average CTR's on Facebook Today? (7)

10-05-2015 12:43 PM #1 franco12 (Member)
Average CTR's on Facebook Today?

Are you frustrated with reading that some marketers get 5% - 20% CTR's on FB?

Well, I am. It annoys me like hell as I don't achieve them by any means.

So I asked a top FB advertiser today. Here's what he gets on AVERAGE:

Desktop Newsfeed: 2.50%-3.00%

Right Hand-Column: 0.15%-0.20%

Mobile Newsfeed: 2.75%-3.75%

I know, I know, average numbers are tricky.

But at least I get a feeling whether I'm totally below or above "average."

Hope that helps.

10-05-2015 02:07 PM #2 Mr App (Member)

franco12 do you think that for high CTR on FB (eg. >2.50%) is crucial the right targeting and relevant ad-message? I think that for broad audience it's really hard to achieve 3% CTR.

10-05-2015 02:37 PM #3 nloano (AMC Alumnus)

depends on targeting. My sick Mobile Newsfeed does around 10%...but funny enough my accounts gets hammered although I run white hat

10-05-2015 02:38 PM #4 nloano (AMC Alumnus)

Quote Originally Posted by nloano View Post
depends on targeting. My sick Mobile Newsfeed does around 10%...but funny enough my accounts gets hammered although I run white hat
That's RON on gender and maybe 18-55 or so..guess it would go higher with more targeting...

10-05-2015 05:41 PM #5 franco12 (Member)

Hey Mr App,

I believe you simply have to "nail" your audience, independently of whether its narrow or broad targeting.

NARROW AUDIENCE:
I've recently run an ad to a 2k audience with a CTR of 4% and CPC of $1.00

BROAD AUDIENCE:
I personally define a broad audience on FB as >1m, but I have no experience it that field.
But a mass-market ad with broad appeal + celeb targeting can get you high CTR's as well

10-05-2015 08:38 PM #6 MobioInc (Member)

From my experience 2.75%-3.75% is achievable with broad targeting i.e. only demographic like age, gender if you choose right creative and broad offer.
So I believe that with narrow targeting it would go higher to 5-10% but no enough experience here.

10-05-2015 09:12 PM #7 dominaweb (Member)

It depends on what are you running. I achieved 20% ctr on viral campaigns, 3-5% for campaigns like Antivirus or sweepstakes. The campaigns are way different and with different types of epc & revenue

Home > Paid Traffic Sources > Facebook & Instagram