Hey Guys,
Just ran 700+ clicks to an India app install offer without a single conversion. All tracked through
I'm sorting through the reports but don't know what to make of this data without any conversions.
1. Would you consider this data valuable?
2. What would I generally look for?
3. Is this enough to make a decision to stop running the offer?
I feel like after spending a hundred bucks on data, I should have learned something, but not sure where to start.
For a low payout offer (which I'm assuming this is), if you've done your reasonable best in brainstorming angles and headlines and making banners, I would definitely move onto another offer.
Although - with the total lack of conversions, it makes me wonder whether the tracking/linking was set up correctly. Could you ask your AM to trigger a test conversion (or do it yourself)? If it is indeed a tracking/link issue you'd want to find out and rectify that before replicating it in your next campaign *shudders*.
Just thought of something else you could check: is the total ad spend spread out over many placements? Or did 1-2 specific placements eat up a large chunk of your budget? Because if it's the latter, it could just be due to a couple of really bad placements, although to my knowledge that doesn't happen very often. And considering the amount you spent before stopping the campaign, the bad placements would have to have sent a large portion of the total traffic in order to justify giving the campaign the benefit of the doubt and run it any further.
Amy