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Is it the right time to cut placement with a conversion? PLEASE ADVISE! (5)

10-01-2015 08:27 AM #1 beemarkt (Member)
Is it the right time to cut placement with a conversion? PLEASE ADVISE!

Hello STMs!

Hope you are doing well! I need your advice on campaign optimization.

I am doing sweeps with mobile pop traffic. The offer payout is 2.4$. Currently trying to blacklist the placements. Therefore I would like to ask if its the right time to cut the negative placement with a conversion ( 1 conversion but profit is -2x payout (please see the photo below)). Should I get more data on it or should I cut it straight away?

Click image for larger version.  Name: placements stats.png  Views: 82  Size: 18.7 KB  ID: 8593Click image for larger version.  Name: placements stats.png  Views: 82  Size: 18.7 KB  ID: 8593

10-01-2015 09:00 AM #2 imdutch (Member)

Look up @vortex - I believe he's got exactly what you need in his signature links. Very hulpful 'when to cut placements tutorials and excel tools even.

10-01-2015 11:36 AM #3 curtmoney (Member)

here are the vortex ("she" not "he" i believe no?) posts imdutch was referring to:

http://stmforum.com/forum/showthread...Banners-Part-1
http://stmforum.com/forum/showthread...+cut+placement

10-01-2015 12:20 PM #4 caurmen (Administrator)

In answer to this specific question: no, don't cut that placement yet.

Running the numbers through the standard statistical significance tool shows that you're nowhere near statistical significance to cut that placement.

The CVR from your 731 clicks (I assume they're clicks), 1 conversion result could be as low as 0.0001% or as high as 0.65% at this point. That gives you a potential ROI between -100% ROI and +120% ROI from that placement.

10-01-2015 01:33 PM #5 cbrughmans (Member)

One conversion is too little data to cut the placement, keep on going

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