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Keeping Track of Campaign Changes (6)


09-30-2015 06:06 PM #1 twoj (Senior Member)
Keeping Track of Campaign Changes

Hello!

Looking for some help, as I am sure someone else has come across this.

So I am optimizing a campaign.
Let's say Monday at 10AM, I go in and kill bad performing publisher IDs.
Tuesday at 3PM, I go in and add some new ads
Wednesday at 1PM, I kill an underperforming lander.

Then Thursday at 5PM, I check to see how the ads are doing. I click last 7 days to get a good amount of data, but the above 3 changes corrupt that data.

Anyone have a good system to keep track of all of the changes between multiple users (small team)?
Also how to correctly track ad performance while making these changes?

I used to do PPV and we just did all changes on the same days, as the spend was never very high on any campaign.
Now I am doing Display and we are able to make changes once or twice a day.
I was thinking Google Calendar maybe, but thought there might be an easier way...

Thanks in advance!


10-07-2015 10:00 AM #2 Finch (Moderator)

If you are working as a team, why not just record any changes in a shared workspace tool like Asana or Slack?

(It would be great if Voluum rolled out campaign note taking and user levels to allow management within the tracker.)

Data is always going to be contaminated if you view the historical performance before changes were made. Only way round that is to make sure you are filtering data since the last major change.

Even then, you'll face discrepancies thanks to hour-parting or day-parting variation.


10-08-2015 05:45 PM #3 twoj (Senior Member)

Quote Originally Posted by Finch View Post
If you are working as a team, why not just record any changes in a shared workspace tool like Asana or Slack?
I have been trying to find something that will work with Slack. It would be great to have a little calendar pop up based on the campaign you are in with what changes were made at what date/time.
The closest thing I have come up with is making a new Google Calendar for each major campaign.


10-08-2015 08:55 PM #4 Mr Baffoe (Veteran Member)

Interesting idea.

Prosper202 Pro already posts all changes to a slack channel of your choice.

http://prosper.tracking202.com/blog/...prosper202-pro

But I can see how this could be used in p202 for extra reporting. Eg automatically annotating the charts or reports which the kind of changes that happened.

PS: Pro is now free


10-08-2015 10:54 PM #5 spokesz (Member)

You can do this with GIT, it's a version control system mainly used by programmers to track files and lines of code within files.

http://readwrite.com/2013/11/08/seve...t-arent-coding

As far as integrating Voluum's api, you'd need a custom solution.


10-09-2015 08:22 AM #6 cbrughmans (Member)

A campaign should only be managed by one person. Otherwise it is not efficient and will lead to confusion.
Having one person responsible leads to ownership, commitment and accountability from that person for that specific campaign.

If you have a team of multiple persons, everyone should manage their own accounts/campaigns. That enables you to scale faster and also gives you the opportunity to compare the $$$ performance of one person vs another one


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