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Auto Insurance on Facebook ... Progress is the only goal (22)

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Hey STM! So in hopes to cut my learning curve down and hopefully to add some value to other people, I've decided to post a walk through of the campaign that I'm currently running. Now this is one of my first campaigns I'm running, but I'm committed to making this one work. The offer is for http://ads.smartquotefinder.com/landers/landerfall.html ..... 3.25 payout on the first page submit (zip and email).

I'm running this campaign all on Facebook. I've got $15 of ad spend per day. What I decided to do with this campaign was target Nascar Fans. My ad text is as follows:

ATTENTION NASCAR FANS Don't go another day without READING THIS: YOU Could Be Paying AS LOW AS $29 A MONTH For AUTO INSURANCE. Complete Our Survey To See If You Qualify

The headline on the ad is as follows:

Click Here Then Complete Our Survey to Check For Savings....

The demographics I've chose to use are ... USA, age 21-59(advertisers advice), interests include:Nascar, Jeff Gordon, and Sprint Cup Series, and behavior is Online Auto Insurance.

I'm split testing 2 landers and then direct linking it as well. Here are the 2 landers.

https://indigodmg.clickfunnels.com/optinm2mr8jlz
https://indigodmg.clickfunnels.com/o...urvey-v0auw33f

And then here are the 3 pictures I'm testing on Facebook and stats (attached).

So as of right now,
I've put 10.78 into the campaign.
One conversion(Direct Linking)
34 Link clicks.

I understand I'm paying for data right now, So I'm not worried. I'm actually excited to spend money and refine things lol.

What do you guys think?? This is my first time doing something like this so let me know if theres any other info I should add to this. I'll be updating this daily. Appreciate everyone reading this. I'm excited to get better everyday and hope you guys grab some value from this as well!

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Update: Money Spent 22.57
Revenue 3.25
EPC (Offer) 0.07065217391
CPC (Offer) 0.4906521739
Revenue Per Click -0.42

So far....

Voluum isn't correctly tracking the data from my landers either; don't have a ctr or clicks on my lander. Definitely hard to make decisions about the lander without that. I'm thinking that tonight I'll pause my campaign, set my tracking up again and then run it again. Potentially might just try out direct linking? The payout is very low so it might be worth it.

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Going to spend today getting something new up and running. I've realized that I have to have more of a system when I run campaigns so thats what I'm developing. Going to be running 3 angles, 3 landers each, with 3 pictures. Hopefully I could split test a few offers too, just need to get approved. After I collect some data I'll post the update here.

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Auto insurance is not something people just buy on a whim. It is a required purchase subject to renewals every year and limitations on switching. For the most part it is a highly price driven purchase as well. The second major driver is probably brand.

As a result, if I were in your shoes I would focus more on price and brand driven messaging in your ads if you can.

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My advice is to segment your targeting better... What does being a NASCAR fan have to do with saving on Auto Insurance? Are they getting Insurance from a company that Dale Ernhart Jr. recommends or uses? Or does NASCAR sponsor this company/quote aggregator?

I'm not expecting yes/no answers, but more so making a point that just because people like Nascar doesn't mean they "like car insurance" or will be more susceptible to Auto marketing efforts.

Auto Insurance is such a broad category, but you can 100% break it down into better demographics... What about targeting only people who own/like luxury cars like Mercedes, BMW, Lexus, etc... or targeting age groups "Drivers Born Before 1980 Are in for a Surprise"... Jordan actually did a case study on Modded Cars & Facebook, test that.

Facebook has soooo many targeting options, and the potential for angles with Auto Insurance is endless... but you can't just target them and not relate the offer to the demo you actually targeted.

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Thanks for both of your advices. I had been thinking the same thing and now to hear it from 2 others definitely reassures me I need to retest this offer. I was unsure how I'm going to target specific interests and etc. with FB but with key words and having a tighter focus, I understand that it is possible.

Found this. Goldmine. Should extremely improve my campaigns. I'm going to keep this follow along going and update it with new info once I get enough. Thanks for the advice!

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Update:

So here's what I'm working with. I completely revamped my whole campaign. Now I'm split testing 3 angles, 4 landers each + direct linking.

The angles are: California Organ Donors, New York Drivers, and BMW/Mercedes/Lexus Owners

I've got 3 ad images I'm testing for 2 of the angles, and 2 for the other one(Organ Donor). 10$ a day of ad spend for each campaign. Lets see how this goes!

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Just FYI, those zip/email/name short form auto insurance offers are notoriously huge front-end scrubbers. I'd do a lot of testing through the running of your campaigns to make sure it's not happening to you.

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What exactly do you mean by that?

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I mean they are known for having high payouts for short forms, but not actually counting all of your conversions. So, you might have 100 users who go there and put in their name and zip code, but the pixel only fires (aka you only get paid) for 60 of those users. It's very common in affiliate marketing in general, of course, but it's VERY common in auto insurance zip submit offers.

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Funny youve said that, I've had 100s of visitors there, but somehow no conversions. Might just be best for me to find another offer. That's actually exactly what I'm going to do.

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This doesn't necessarily indicate scrubbing (this is usually observed/practiced as a % of conversions being removed), but you should definitely make sure the auto insurance offer is solid before dumping money on it.

There are a lot, they are not all reliable.

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I think that is definitely NOT the conclusion to draw.

Right now, your angles are confused. There is not too much logic in the link you are trying to push between organ donors and auto insurance. Auto insurance is a product that people HAVE to buy and renew once a year. This is a legal requirement. It doesn't matter if you are an organ donor or not.

joshogle is definitely right. A lot of these finance offers on affiliate networks are a bit shady. This is why we only work directly with the insurance companies instead of pushing traffic to an affiliate network offer. But even though many finance affiliate offer owners are a bit shady, NO offer owner would scrub 100% of their leads.

Right now, scrubbing or shaving is not really your major problem.

As I mentioned before, this is primarily a price or brand driven purchase. And when I mean brand, I don't really mean the brand of the car.

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Auto insurance are great campaigns, with a little bit of optimization you can make them work on nearly every traffic source

Apart from Facebook traffic, I would definitely also recommend to test them out on PPV traffic, and if you are looking for more Auto Insurance offers to run, just hit me up on skype so we can discuss this

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Youre right. What I'm looking for now is a few offers to split test, More because the 3.25 payout might be a little low. Even if it is a zip submit, it seems like its going to be tougher to get very good profit through it.

And especially with the angles I think you're right as well. My angles are confused. I'm thinking that I'm just going to go very broad and test out states(New York Drivers), age(40 and over, 50 and over ... etc) and like single women or single men..something like that.

And I've got 71 clicks and 2 conversions. Those are the real numbers. I confused this offer with an auto loans offer I had ran last month. Regardless, I'm not playing this game the right way. I'm too interested in instant gratification and not in testing, optimizing and figuring out what's going to work.

I would like to think my biggest problem is coming up with a system to work at right off the bat...Like OK I'm going to start out and test 3 angles, 3 landers each with 3 images each. I'm pretty scatterbrained and looking at the comments here and even my own campaign I can tell that. Auto Insurance is definitely a good route to take, just have to stick to something, not look for instant results, and trust in the process. aka stop complaining and just figure it out.

So here's what I think I'm gonna go with after collecting data today:

Angles (New York, Age 40 and Over, Single Women)

My headline, text and landers are going to be VERY focused on saving money(price driven)

3 angles, 3 landers + direct linking, and 3 images for each angle.

Let me know your thoughts, and I'll go about posting some data with this once I collect some. Thanks everyone for all your advice, really appreciate it.

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However my take on this angle, was that in a mastermind group I'm apart of, they posted a case study with this same exact angle. Sent the visitors to a flog, and then to the offer. Here's the flog I was working with. https://indigodmg.clickfunnels.com/flog-s9o91u2r

Saw that it had success before, so I was running with it.

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Thanks for the encouragement. I pm'd you on skype.

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I run FB for while with good lucks.

You target Pontiac Trans Am, you check then audience insight tool which page high afinity
you then target that too

for angle, you put picture of trans am pontiac in car crash and you put but insurance paid for it 100%, and you write on top of texts..

You don't want this to happen to you, but you want 100% coverage. Get this insurance, its low deductables.

hope u get idea, sorry for bad english

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yeah i completely understand. great idea i'm definitely going to test something like that out.

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How did this campaign end up?

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Im also interested on how this campaign is going

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Great follow-along. I'm in the middle of my first campaign on facebook, just to get the process from start to finish, not caring about the results. I like how you posted your angles and thought process behind the campaign, and I really like the tips from the more experienced people pointing out the disconnect between some of the angles and the actual offer.

I'm very interested in how the campaign is currently going, any updates?

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