Home > Paid Traffic Sources > Facebook & Instagram

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SECRET REVEALED - How the pros build the perfect target audience on FB (8)

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Facebook Graph search is so powerful, it helps marketers target better by being able to look up the perfect audience to target. This list wasn’t compiled by me, I took it from another site, but I am sharing it with you because it can truly help you out in building the ideal, most engaged people that are interested in your offer/product/brand.

All of these queries can be entered manually through the top search bar on facebook, and in most cases typing just the first few letters of the product/service/competitor you want to find information on will automatically be filled in by facebook. You then just click the Yellow flag, and browse the results.

The FB Graph search is available only if your account is set to English (US).


note: X denotes any page name. Specific types of x are denoted by “x-[type]” (i.e. a city would be x-city for any city name).

Find Businesses / Services

Find Medical Services:

dentist offices in x-city/state
dentist offices near x-city/state
dentis offices near x-location
doctors near x-city/state
doctors near x-location
dermatology clinics near x-city/state
dermatology clinics in x-city/state
dermatology clinics near x-location
skin care places near x-city/state
skin care places in x-city/state

Find Home Services:

landscaping places near x-city/state
landscaping places in x-city/state
landscaping places near x-location
home improvement places near x-city/state
home improvement places in x-city/state
home improvement places near x-location

Find Places to Live:

apartment & condo buildings near x-city/state
apartment & condo buildings in x-city/state
apartment & condo buildings near x-location

Find Art:

art galleries near x-city/state
art galleries in x-city/state
art galleries near x-location
Find Businesses / Places:

places in x-city
places that x-friend visited
places that people who work at x visited
places that people who work at x and like x visited
places that people who work at x and live in x visited

Discover Entertainment

Find Movies:

movies liked by people who live in x-city/state
movies liked by people who work at x
movies liked by people who go to x-school
movies liked by people who like x
movies liked by people who visited x
movies liked by people who visited x-city/state
movies liked by people who live in x-city/state and like x
movies liked by people who live in x-city/state and work at x
movies liked by people who live in x-city/state and go to x-school
movies liked by people who live in x-city/state and visited x
movies liked by people who live in x-city/state and visited x-city/state
movies liked by people who work at x and live in x-city/state
movies liked by people who work at x and go to x-school
movies liked by people who work at x and like x
movies liked by people who work at x and visited x
movies liked by people who work at x and visited x-city/state
movies liked by people who like x and live in x-city/state
movies liked by people who like x and work at x
movies liked by people who like x and go to x-school
movies liked by people who like x and visited x
movies liked by people who like x and visited x-city/state
movies liked by people who visited x and live in x-city/state
movies liked by people who visited x and work at x
movies liked by people who visited x and go to x-school
movies liked by people who visited x and like x
movies liked by people who visited x and visited x
movies liked by people who visited x and visited x-city/state
movies liked by people who visited x-city/state and live in x-city/state
movies liked by people who visited x-city/state and work at x
movies liked by people who visited x-city/state and go to x-school
movies liked by people who visited x-city/state and like x
movies liked by people who visited x-city/state and visited x
movies liked by people who visited x-city/state and visited x-city/state

Find Music:

music liked by people who live in x-city/state
music liked by people who work at x
music liked by people who go to x-school
music liked by people who like x
music liked by people who visited x
music liked by people who visited x-city/state
music liked by people who live in x-city/state and like x
music liked by people who live in x-city/state and work at x
music liked by people who live in x-city/state and go to x-school
music liked by people who live in x-city/state and visited x
music liked by people who live in x-city/state and visited x-city/state
music liked by people who work at x and live in x-city/state
music liked by people who work at x and go to x-school
music liked by people who work at x and like x
music liked by people who work at x and visited x
music liked by people who work at x and visited x-city/state
music liked by people who like x and live in x-city/state
music liked by people who like x and work at x
music liked by people who like x and go to x-school
music liked by people who like x and visited x
music liked by people who like x and visited x-city/state
music liked by people who visited x and live in x-city/state
music liked by people who visited x and work at x
music liked by people who visited x and go to x-school
music liked by people who visited x and like x
music liked by people who visited x and visited x
music liked by people who visited x and visited x-city/state
music liked by people who visited x-city/state and live in x-city/state
music liked by people who visited x-city/state and work at x
music liked by people who visited x-city/state and go to x-school
music liked by people who visited x-city/state and like x
music liked by people who visited x-city/state and visited x
music liked by people who visited x-city/state and visited x-city/state

Find Restaurants

Find some place to eat:

restaurants in x-city/state
restaurants near x-city/state
restaurants near x-location

Find American Restaurants / Burgers / Coffee / BBQ:

american restaurants in x-city/state
american restaurants near x-city/state
american restaurants near x-location
barbecue restaurants in x-city/state
barbecue restaurants near x-city/state
barbecue restaurants near x-location
bars & grills in x-city/state
bars & grills near x-city/state
bars & grills near x-location
bbq restuarants in x-city/state
bbq restuarants near x-city/state
bbq restuarants near x-location
breakfast & brunch places in x-city/state
breakfast & brunch places near x-city/state
breakfast & brunch places near x-location
burger restaurants in x-city/state
burger restaurants near x-city/state
burger restaurants near x-location
cafes in x-city/state
cafes near x-city/state
cafes near x-location

Find Asian / Indian Food:

asian restaurants in x-city/state
asian restaurants near x-city/state
asian restaurants near x-location
chinese restaurants in x-city/state
chinese restaurants near x-city/state
chinese restaurants near x-location
indian restaurants in x-city/state
indian restaurants near x-city/state
indian restaurants near x-location
korean restaurants in x-city/state
korean restaurants near x-city/state
korean restaurants near x-location
pho restaurants in x-city/state
pho restaurants near x-city/state
pho restaurants near x-location
thai restuarants in x-city/state
thai restuarants near x-city/state
thai restuarants near x-location
vietnamese restaurants in x-city/state
vietnamese restaurants near x-city/state
vietnamese restaurants near x-location

Find European / Mediterranen Cuisine:

french restaurants in x-city/state
french restaurants near x-city/state
french restaurants near x-location
italian restaurants in x-city/state
italian restaurants near x-city/state
italian restaurants near x-location
mediterranen restaurants in x-city/state
mediterranen restaurants near x-city/state
mediterranen restaurants near x-location
pizza places in x-city/state
pizza places near x-city/state
pizza places near x-location
lebanese restaurants in x-city/state
lebanese restaurants near x-city/state
lebanese restaurants near x-location
Find Tacos and Mexican Food:

mexican restaurants in x-city/state
mexican restaurants near x-city/state
mexican restaurants near x-location
Find Other Ethnic Restaurants:

ethiopian restaurants in x-city/state
ethiopian restaurants near x-city/state
ethiopian restaurants near x-location
pakistani restaurants in x-city/state
pakistani restaurants near x-city/state
pakistani restaurants near x-location
persian restaurants in x-city/state
persian restaurants near x-city/state
persian restaurants near x-location
russian restaurants in x-city/state
russian restaurants near x-city/state
russian restaurants near x-location
seafood restaurants in x-city/state
seafood restaurants near x-city/state
seafood restaurants near x-location
Stalk, I mean Find, New People
Find People by where they work:

people who work at x
friends of people who work at x
people who work with me at x

Find People by Pages they like:

people who like x and x
people who like x and visited x
people who like x and visited x-city/state

Find People You Don’t Know but Might Want to Know:

people who are not my friends that work at x
people who are not my friends that like x
people who are not my friends that live in x-city
people who are not my friends that go to x-school
people who are not my friends that work at x and live in x-city
people who are not my friends that work at x and go to x-school
people who are not my friends that work at x and like x
people who are not my friends that work at x and visited x
people who are not my friends that work at x and visited x-city/state
Find Your Friends:

my friends that work at x
my friends that like x
my friends that live in x-city
my friends that go to x-school
my friends that work at x and live in x-city
my friends that work at x and go to x-school
my friends that work at x and like x
my friends that work at x and visited x
my friends that work at x and visited x-city/state
my friends who work at x
my friends who like x
my friends who live in x-city
my friends who go to x-school
my friends who work at x and live in x-city
my friends who work at x and go to x-school
my friends who work at x and like x
my friends who work at x and visited x
my friends who work at x and visited x-city/state
Find a New Group:

groups of people who like x
groups of people who like x and x
groups of people who like x and go to x-school
groups of people who like x and visited x
groups of people who like x and visited x-city/state
Find People By Where they Work:

people who work at x and like x
people who work at x and live in x-city/state
people who work at x and go to x-school
people who work at x who visited x
people who work at x who visited x-city/state
people who work at x and like x and x
people who work at x and live in x-city/state and visited x
people who work at x and live in x-city/state and go to x-school
people who work at x and go to x-school and visited x
people who work at x and go to x-school and like x
people who work at x who visited x and live in x-city/state
people who work at x who visited x and go to x-school
people who work at x who visited x and like x
people who work at x who visited x-city/state
Discover What People Like
Find Out What People Like:

favorite interests of x-person
favorite interests of people who like x
favorite interests of people who live in x
favorite interests of people who like x and live nearby
favorite interests of people who like x and live in x-city/state
favorite interests of people who like x and visited x
favorite interests of people who like x and work at x

Find Pages:

pages liked by people who like x
pages liked by people who live in x-city/state
pages liked by people who like x and work at x
pages liked by people who like x and live in x-city/state
pages liked by people who like x and go to x-school
pages liked by people who like x and visited x
pages liked by people who like x and visited x-city/state
pages liked by people who live in x-city/state and work at x
pages liked by people who live in x-city/state and go to x-school
pages liked by people who live in x-city/state and visited x
pages liked by people who live in x-city/state and visited x-city/state
pages liked by people who live in x-city/state and like x
fans of x and x
fans of x and x who live in x-city/state
fans of x and x who go to x-school
fans of x and x who visited x
fans of x and x who visited x-city/state
fans of x and x who work at x
fans of x and x who like x

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Yeap! Facebook Graph Search indeed is a very powerful tool.

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This is great! Thanks Attila

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I thought most of FB Graph Search was discontinued last year? Facebook Graph Search on Wikipedia

We used to use it pretty heavily too (there were some nice tools to help with it), but these days it almost never works for us, and when it does most of the things we can get from it are useless. I'm envious if you're still able to use most of these queries, Attila!

EDIT: Yeah, I just looked - this list of queries was originally posted in 2013, back when all of this worked. But I don't think it does anymore.

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It still work. Look for yellow flag when search.

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It doesn't for me. Can you show a screenshot of you searching "people who are not my friends that work at facebook and live in brazil" and it actually giving you results that aren't your friends' posts that contain the words "brazil" or "facebook"?

Most of the things up there are definitely not working for me or the other people I've asked here in the US. This has been a discussion for months now amongst IMers and I don't know anyone who is able to replicate what you and Attila are apparently able to do.

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Got this from playing around with the queries a bit and clicking on the people tab in graph search

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You found Justin Bieber!

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