I noticed something while split testing with landers with "fake" facebook style comments.
I have a lander with and without the comments...
For some reason the lander without the FB style comments has a HUGE ctr. Like 5-10% CTR. but never gets any conversions.
But a lander with the comments has a shitty CTR like 0.50% CTR and it usually gets a couple conversions.
There must be something going on here. Has anyone run into this before?
I don't think it's as simple as people not "believing the comment section" and immediately being turned off. That would mean like 95% of the people dismiss the site just because it has comments/testimonials on it.
Unless that is the case, what else would cause such a large drop in CTR just because of a couple facebook comments?
And better yet why is there almost no conversions on such a high CTR page without them?
Is it statistically significant? Never happened to me
Check if both lander have the same script setup: back button, automatic redirect, reload, and what else the js-script trickbox has to offer
seems that the high CTR is "forced"
I actually dont have any scripts other than entry popup. and everything is the same other than the comment section code and css.