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My EPC Went Down By 46.4% Overnight! (3)


09-28-2015 06:34 AM #1 dynamic (Member)
My EPC Went Down By 46.4% Overnight!



- I haven't made any changes, except from 1 small thing.

- maybe sunday has a more significant impact on people's?

- I'll give it another day, If things are not getting better I'll try change things.

Why it may happen? What would you suggest me to do?


09-28-2015 07:53 AM #2 dlegia (Member)

In some verticals there are 'special' ad. campaigns that are active only on sunday. Try to analyze your stats on whole week base - in this case you will eliminate weekend or working weeks inpact.


09-28-2015 09:21 AM #3 dynamic (Member)

Quote Originally Posted by dlegia View Post
In some verticals there are 'special' ad. campaigns that are active only on sunday. Try to analyze your stats on whole week base - in this case you will eliminate weekend or working weeks inpact.
thank you for the answer!

by the way, I forget to say that this specific campaign is not paid traffic so I can't just stop the traffic etc..


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