Exo budget exploding (11)
I'm running a small test for desk popunders and set 20€ daily budget right away with usual frequency caps. Usually with this targeting and bidding I can spend only a few bucks a day anyways. Was checking the stats about an hour later and I see spends of more than 70€. I immediately paused the campaign (even though it should have been paused already as it was shown) and I'm still getting impressions that are billed as well. Any ideas what I can do here? Traffic quality is shit as well, like 80% from one source only which is very unusual. Just sent their support that I'm not going to pay for this. It just eats up all my funds so I won't be able to do much until this is solved.
Did you run RON? Most of the time they won't even approve a RON campaign with a €20 budget because it won't be able to stop the traffic that fast.
Check the ISP's of the traffic you received and look them up. Sometimes you get obvious fraud traffic that's coming from datacenters.
Yes, it's RON but usually this is not happening this fast and they obviously accepted it even with min. budget. I would have blocked this one traffic source if I was fast enough of course.
What targeting are you using that spends only a few dollars a day doing RoN on Exo??
It's a bit silly to run RoN of any kind on a large platform at any bid unless the targeting is so specific that you are limited by the existence of users fitting that criteria.
Otherwise a new placement could come in with an extremely low bid floor and blow your budget - which may very well be what happens.
Good luck with a refund, but this is one of the dangers of running RoN traffic on a system that doesn't have appropriate pacing mechanics to deal with tiny budgets.
Targeting is very specific and these campaigns are only meant to test offers for different geos to see if they are close to being profitable. This approach worked good for me meaning I could find converting offers with very specific pops. That's the only time I had issues. I understand that RON can be a monster but how can they offer it with low budgets when they can't stop early enough? Also it looks very strange to me that having 80% from the same traffic source. My highest portion of a single source was like 10% so far. As I've not done bot tracking properly I can't say much about this tbh.
Exoclick doesn't have any budget pacing to protect from overcharges. They will continue sending traffic to campaigns all the way up until they reach their daily budget.
It's very easy to spend thousands per day running RON in a single geo, and with the right bid $20 will be gone in minutes.
It's part of the risk of any RON campaign.
If the campaign was showing potential before, and you don't want this to happen again, you could simply whitelist the placements that you liked.
That way, if a black hole spend-sucker lands on the platform, your ads won't be showing on it.
Originally Posted by Finch
I talked to Exo before and they claimed to have "advanced mechanisms" in place to prevent anything like that from happening. I had one site with very high impressions and a cool 0.00 CTR. I checked the site and all ads were blank. They refused to refund there as well and claimed that this usually does not happen.
I know the risk involved with RON but I never thought that this could happen with 80% of your impressions coming from one site and exceeding your budget like that.
Yeah, it happens sadly.
I've had campaigns on Exoclick surge through their daily budget and still be running over an hour after I paused them.
Only way to stop the traffic was to physically delete the campaigns.
It's not an ideal situation, and I don't recommend RON if you are only spending double digits on there -- unless you whitelist ferociously.
Originally Posted by ajtothec
we have wrote in several times. they are not interested in such "small matters". u can have fraud traffic and prove it, but i dont think u want to claim it, because you need to file some reports which costs you time which you rather save, your time is more important that the few dollars you are trying to claim back. they also have some "requirements" which i think is to prevent you from claiming. just keep writing in and you will get what i mean
Originally Posted by ajtothec
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