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High CTR but no conversions?? (7)

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So my campaign on adcash had a CTR of 11.72%.. out of 13k visits, around 1.6k clicks and 0 conversions.

Really surprised at the stats here, anyone know what possibly happened?

I checked my lander to see if it was going to the offer and it seemed like it was.

running pop traffic on adcash.

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Have you already eliminated bad placements or checked whether there are placements with insane CTR eating up your budget?

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How do I eliminate bad placements. From adcash or Voluum?

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You'll remove bad placements from your campaign in the interface on your traffic source. In this case, that's adcash.

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Hello,

You can eliminate placements by using black- and whitelisting, the article about this feature can be found here.

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Speaking of bad placement removal, how do you see which placements are converting for you in Voluum? I can't figure it out. I try the referral domain section and it has urls but there is just a bunch of numbers after the domain link. for example..

/servePopunder.php?cid=138103&m=149,404,1,0,0,149,4 04,3,7,10,-1,-1,320,529,-1,-1&s=320,568,1,320,568&v=nt.v

I'm guessing the 138103 is the site id I would want to block?

But in Voluum its hard to see if the domain is actually good or not because there are multiple 138103 referrals under the list and in some cases there were conversions. So how do you get a report that has all traffic from a certain site?

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@themarketer - you'll need your traffic source set up in Voluum to recognise placements from the traffic source's query string. Can you share a screenshot of your current traffic source setup in Voluum?

Also, AdCash will need to pass placement data in that query string. That'll be done with "tokens" - @team_adcash, do you have a guide to setting up your campaign URL somewhere?

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Home > Paid Traffic Sources > Mobile