(download) The 2015 U.S. Mobile App Report (1)
Highlights for Affiliates:
- Mobile audience growth is being driven more by mobile web properties, which are actually bigger and growing faster than apps (page 13)
- Mobile web audiences also tend to be a mile wide and an inch deep. As audience increase, average time on mobile web declines (page 14)
- It's still much easier to build a large audience on the desktop and mobile web because of more fluid linking in content (page 16)
Funny-ish:
- Your Dad's not the only one who operates his smartphone with two hands - it's a generational thing (page 23)
- One-handed smartphone users consciously decide on where apps are positioned on their phones based on "thumb reach" (page 24)
Download the PDF:
https://www.dropbox.com/s/ohwnwftvmv...Sep15.pdf?dl=0
- Mobile audience growth is being driven more by mobile web properties, which are actually bigger and growing faster than apps (page 13)
- Mobile web audiences also tend to be a mile wide and an inch deep. As audience increase, average time on mobile web declines (page 14)
- It's still much easier to build a large audience on the desktop and mobile web because of more fluid linking in content (page 16)
Funny-ish:
- Your Dad's not the only one who operates his smartphone with two hands - it's a generational thing (page 23)
- One-handed smartphone users consciously decide on where apps are positioned on their phones based on "thumb reach" (page 24)
Download the PDF:
https://www.dropbox.com/s/ohwnwftvmv...Sep15.pdf?dl=0
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