Interested in opinions on how you view the industry changing in the next 5 years, in the face of Ad delivery adapting/ changing, and how you intend to adapt your approach. My food for thought is these articles:
http://www.theawl.com/2015/09/welcom...he-block-party
http://www.theverge.com/2015/9/17/93...ath-of-the-web
http://www.mondaynote.com/2015/08/31...tent-blocking/
Reading the above, I wish I'd sat at the "Email" table at the STM LONDON Brunch (those Email marketing Gurus John Alanis, _mcr_ must be wetting themselves!)
Questions that came up in my Newbie mind:
Is the new iOS software really doom for Ads?
Are Social content sites going to control the majority of ad-spend? - does Ad Blocking push web content onto these platforms?
What are good resources to learn more about "native ads"... I need to get sneaky before others do!
If I'm building a business now, to be of significant value in 2-3 years, where is my focus, what am I thinking about now, that I wasn't before ?
https://www.linkedin.com/pulse/apple...?trk=prof-post
not so brilliant!
IMHO, I think there will be a serious shift in ads and ad spend.
Native ads are only available from publishers/platforms with huge scale (Twitter/Facebook fall into this category). Native ads for most web publishers (including big ones) are served by third party technology providers such as Taboola or Outbrain. Ad blockers block these as well. That said, there is some pushback from the other side. Some ad blockers (e.g. Adblock Plus) make their money by allowing certain not-so-intrusive ad platforms through and charging those companies for the privilege.
I wrote some of my thoughts about this here:
http://stmforum.com/forum/showthread...very-expensive