Hi there,
My name is Tom, And I’m a little-experienced (web marketer, currently Working at Smartlation.com - The First Marketplace for translation services.
My mission is to bring sales, from 0 customers to first 1000 (the website lunched few months ago).
Recently i’ve got a recommendation about this forum, and i am happy that i did, since i discover more and more great ideas & information here.
I hope some of you guys could help me with my current issue, which is marketing my product - human translation - to the international market.
With very high CPC at Adwords and mini-tiny results with non-targeted PPV Campaigns - I'm a bit lost. To get people to order one translation job, usually cost around 100 clicks. We even promoted 20$ coupons in order to encourage people to use the site, but without success.
This is our website: www.smartlation.com - The design is a bit pale, but next week a new, much modern & stylish design will be updated.
Recently i consider using MediaTraffic or AdonNetwork to get new customers. i need views of translation related users. any thoughts?
Thank you guys.
Have you looked at facebook?
If I were you, I would create Facebook ads targetting fans of Fiverr.
Hey there, I agree with the targeting on FB, running a LinkedIn campaign could net you some high-value customers as well. CPC's can be extremely high on LinkedIn but since your service takes multiple languages as source language you could target other geo's or languages there as well.
I think lots of people know OneHourTranslation.com, seems to be a direct competitor to you. I'd stress the benefits over using your service instead of OHT
I like your logo.
Takes me some time to figure out what your website is about. I know it's about translating but is that translating docs? Getting a translator over the phone? Local translators?
Your button has too much text. Maybe a one word button might work better. Have you tested to see if anyone is clicking on the button?
onehourtranslation.com is a great site, similar to yours and I, (and many others), use them heaps! Maybe use them to get some website layout ideas.
In terms of advertising, FB or Linkedin can work great. You have to be ready to spend a good amount of money though, ($500+), as it will probably take you some time to figure out where/what your optimum demographic is.
Hi guys, Thank you very much for you comments!
First of all, i have few powerful tools and script for FB GRAPH SEARCH - I will definitely try targeting Fiverr Customers! great idea!
I never started a campaign in linkedin. any good articles about it?
Thanks!