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My First ever Follow Along (Mobile Pops) Ps: Help please !! (10)

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Hello guys, I am pretty much new, Have launch a few mobile app installs but ... I got zero conversions.. In the past all I did was to direct link and I tried that with 4 campaigns .. after that it really hit me and I took a break for a few months.

I am now back and looking into mobile pops..

Launch a campaign for 4 days and this is what I've done, I really really need help to make things work out for me..

How I started this campaign?

1)Get a good offer and find the same offer on another 2 networks
2)I found an offer like that after awhile and split tested between 3 network
3)Cut losing placement and take note of placement with conversions
4)Test out different styles of landing page

So these are the product for the 3 days , I am still not profitable but would really love some advice..

Day 1: Thursday

Offer:Win An Iphone 6


Network A(payout $2): 1 Conv
Network B(payout $1.6): 1 Conv
Network C(payout $1.5): 1 Conv

Split tested 2 LP:

LP1:

Imp = 3813
Clicks = 7
CTR = 0.18%
profit = - $3.86
Conv = 1
Rev = $1.6
Cost = $5.46
ROI = -70%

LP2:

Imp = 3798
Clicks = 5
CTR = 0.13%
profit = - $1.97
Conv = 2
Rev = $3.5
Cost = $5.47
ROI = -36%

Day 2: Friday

Network A(payout $2): 1 Conv
Network B(payout $1.6): 3 Conv
Network C(payout $1.5): 0 Conv

LP1:

Imp = 3213
Clicks = 11
CTR = 0.34%
profit = - $6.26
Conv = 1
Rev = $1.6
Cost = $7.86
ROI = -79.66%

LP2:

Imp = 3184
Clicks = 20
CTR = 0.63%
profit = - $2.67
Conv = 3
Rev = $5.2
Cost = $7.87
ROI = -33.93%

NOTE: At this point of time I decided to kill LP 1 and Keep LP 2 as my Control and I made my decision based off the combined stats of day 1 and 2 below:

Campaign Stats for day 1 + day 2
Total Rev: $11.9
Total Conv: 7
Total cost : $26
Total Imp:14,299
Total Clicks: 62 (lol this seems extremely pathetic)
Total Profit: -$15.48
ROI: -56.54%

Seems like I may have a clear winner of which network's offer is winning soon so I'll let it run for a day more to see how its going.

Day 3

Added Lander #3 and removed Lander #1 and used lander #2 as control (I hope this is not too confusing?)

Network A(payout $2): 2 Conv
Network B(payout $1.6): 7 Conv
Network C(payout $1.5): 2 Conv


LP2:

Imp = 4721
Clicks = 36
CTR = 0.76%
profit = - $4.91
Conv = 5
Rev = $7.9
Cost = $7.86
ROI = -34.76%

LP3:

Imp = 4795
Clicks = 592
CTR = 12.35%
profit = - $1.97
Conv = 6
Rev = $1
Cost = $7.87
ROI = -16.05%

I Let it run for another day to collect more data before I decide on killing worst performing LP:

I have the data for day 4 ready but I am going to post them abit later.

Things I have done for this campaign up to this stage: (kindly help me out on this and re-program my wrong doings if possible ! need lots of guidance !)

Bidding:
1)I started my bid to become the number 1 bidder on day 1 and day 2
2)day 3 and day 4(Stats for day 4 will be posted soon) I remained at 2nd bidder as after day 3 i feel the traffic still seems to come in so I didn't raise my bid.

Placement:
1)I started with RON and am cutting placement thats hit around 1500 Imp (+/- 200) but didnt convert
2) Most of my placements that have conversions only have 1 , so I decided to note them down while continue to run them
3) further plan will be to keep those placement that are converting well on a separate camp while i continue to run this camp and optimize until I have a pool of profitable placements to run (is this right ?)

Question for above point #3

Should I keep the profitable placement into a pool and run it with my winning lander ? Or how does this work ,should I split test landers still in that profit pool ? I read it on a thread on STM on whitelisting targets into pool of profitable target or something?

Landing Page:
1)As of now I am split testing between totally different designs landing page
2)when should i start to add in exit pops/alerts/sounds whatsoever or do split testing for minor changes on my landing page?

Traffic source:
1)All these are done on the same traffic source
2) When should i split test or scale to another traffic source?

I really hope to be shed some light, am still new to this game and I look foward any comments or critics !

Thank you so much !

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As of now this is day 5 I have paused my campaign , because I am getting abit lost, Will post data for Day 4 and my upcoming plan for day 5 will be as such

To still kill placement:
Test 1 more new lander and then see how it performs and Continue to kill non-converting placements.

As of day 4 I have already gotten my winning network and have killed the other 2 network (this is the right thing to do right?)

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Day 4:

Continue Testing the same landing pages again

LP2:

Imp = 4001
Clicks = 25
CTR = 0.62%
profit = - $8.91
Conv = 1
Rev = $1.6
Cost = $10.51
ROI = -84.77% (Negative)

LP3:

Imp = 3929
Clicks = 546
CTR = 13.9%
profit = -$3.93
Conv = 4
Rev = $6.4
Cost = $10.33
ROI = -38.4% (Negative)

From the start of day 4 I have eliminated the other network and just run the offer from that network that has been performing better

Campaign Stats for day 3+4

Campaign Stats for day 1 + day 2
Total Rev: $26.20
Total Conv: 16
Total cost : $44.87
Total Imp:17,314
Total Clicks: 1171
Total Profit: -$18.87
ROI: -41.61% (Negative)

Things That I did:

I am still black listed placements that are eating my budget and not converting..
Split tested another lander with the winning lander..

Day 5:

Decided, heck im gona just test a few more landing page and see what happens !

Added LP4 and removed LP 2 and kept LP 3 as control as it performs better)

LP3:

Imp = 2486
Clicks = 414
CTR = 14.55%
profit = - $2.63
Conv = 3
Rev = $4.8
Cost = $7.43
ROI = -35.37% (Negative)

LP4:

Imp = 2766
Clicks = 183
CTR = 6.62%
profit = +0.74
Conv = 5
Rev = $8
Cost = $7.26
ROI = +10.22% (Postive)

Okay So now that it seems like I've got a + ROI Lander? But I Ran it for another day still so here are the stats for day 6

Day6:

Things I've Done, Nothing much different, I am still black listing placements!
And testing the same landers..

so here are the stats.

LP3:

Imp = 4835
Clicks = 605
CTR = 12.51%
profit = - $11.06
Conv = 1
Rev = $1.6
Cost = $12.66
ROI = -87.36% (Negative)

LP4:

Imp = 5002
Clicks = 268
CTR =5.36%
profit = -0.40
Conv = 8
Rev = $12.8
Cost = $13.2
ROI = -3.01% (Negative)

Combine stats for day 5+6

Total Rev: $27.20
Total Conv: 17
Total cost : $40.54
Total Imp:15,457
Total Clicks: 1473 (lol this seems extremely pathetic)
Total Profit: -$13.34
ROI: -32.91%

Okay So this is currently where I Am.. I have paused my Campaign for day 7 because I need some help guys !

So what should I do now? I've been testing landers and black listing , I dont know if this is going to work ?

Anyone can recommend or teach me what to do here?

Should I continue to test different landers? Give up this offer? Scale/Change traffic source? Continue blacklisting while running the same lander?

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Anyway this is my current standing after 6 days of testing..

Total Spent:$113.58
Total Revenue:$65.30
Conversions:40
Total Imp:47,377
Clicks:2737
Profit: -$48.28 (NEGATIVE)
ROI:42.51% (NEGATIVE)

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Hey man, i give you props for taking action and doing this thing. I'm in the same boat as you.. a total newb. I got accepted to a couple networks but am looking for mobile offers (pin submits, sweeps, etc.). Do you have any recommendations?

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I think your AM might have better reccomendations or you could do some spying ? I'm still new too haha

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Your split testing landers and offers? Why not traffic source? Take your 3 best landers and top 2 offers and test.

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Alright ! I am Gona try that out ! Thanks @Webdev for your advice !

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Hi testtillsuccess! I'm running a sweeps campaign on mobile right now, and my results are pretty similar to yours. Have you done anything that works since 23 sept? ) I'm about to split test offers right now.. I tested Landing Pages and cut some placements..

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Hello Coconut , Yes I have , I have gotten this to breakeven or slightly profiting (2-3% roi? lol). I tried to move it over to adcash, but am not getting alot of traffic..

I stopped the campaign 2 days ago, Because i am honestly confused.

I don't know what should i do lol.

as of now am torn between 3 things

1)Should i come up with another angle & copy using the same style lander? and split test?
2)try another entirely different lander to see if i could improve roi and scale?
3)Find other offers and see if i could make something else work..

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