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Questions on the following code (3)

09-18-2015 02:28 PM #1 solidrock (Member)
Questions on the following code

Dear all,

i was doing some ad scouting and i found the following code in the source code...

<script type="text/javascript" src="index_files/backfix.js"></script>
<script type="text/javascript">bajb_backdetect.OnBack = function(){window.history.back=function(){document .location='http://customsubdomain.voluumtrk.com/click'}}</script>

is this a redirect script? and what is http://customsubdomain.volummtrk.com/click?

Is this someone's offer page?

would be great if someone could help me out in this!

Regards,
SolidRock

09-18-2015 03:43 PM #2 spokesz (Member)

No, it fires when the user presses the back button.

09-18-2015 04:06 PM #3 caurmen (Administrator)

Basically, what it does is reprogram the browser to treat a back button click the same way it would treat a click on the page's CTA. So if they go back, it automatically redirects to the offer.

Personally I wouldn't recommend doing that - you won't be able to tell if clickthroughs on the lander are genuine clickthroughs or forced clickthroughs, which will mess your tracking up and make optimisation harder. Any time there are multiple ways from a lander to get to an offer, I'd usually recommend setting those ways up as separate offers, even if the offer they go to is identical. Then, when you look at your stats, you can see that, for example, the back button "clicks" have a terrible CVR whilst the CTA clicks have a good CVR - or vica versa.

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