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Offer KPI's (2)

09-17-2015 02:40 AM #1 marcelo (Member)
Offer KPI's

Hi, I am looking at running my first campaign, which is a mobile game offer; however there is a section in my offer description which has left me confuddled. The section states:

KPI:
- Registration rate > 70%
- In-app Purchases > 60%
The advertiser reserves the right to decline transactions if they are not meeting the above mentioned kpi’s

Does this mean that 60% of users I direct to the app would need to purchase in-app? Is this kind of KPI standard in mobile app affiliate marketing? Are they any KPI's you actively try avoid?

I have emailed my AM however they didn't really answer my question.

Your Sincerely,
Captain DURRR

09-17-2015 04:36 AM #2 johnaff (AMC Alumnus)

Does this mean that 60% of users I direct to the app would need to purchase in-app?

Yes

Is this kind of KPI standard in mobile app affiliate marketing?

yes

Are they any KPI's you actively try avoid?

Yes. Avoid the KPIs that have teeth and are violent. Joking. I think the question you MEANT to ask is "What other KPIs are important to advertisers?"

For nutra offers, its rebill rates. Another is 'lifetime value of customer' or LTV. For instance, in dating, people who are younger are worth far less than older peeps. The LTV has a strong corrolation with 'rebill rate' though, so advertisers dont really need to talk to pubs about ltvs.

One of the biggest indicators of reg rate or rebill rate is the traffic source. A good rule of thumb is facebook/native ad networks on desktop fall on the best side of the spectrum in terms of what traffic advertisers want to see, and mobile popup traffic, and especially coreg, fall on the worst side of traffic, that advertisers DO NOT want for their offers. Hope that helps.

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