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launching a new call only campaign, and have some questions (18)

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guys, I'm launching a new call only campaign with $7 payout(pest control), using high vol keywords cross with cities names. Currently bidding $4 but with very little traffic - single digit impression and ad position 5+. The campaign has only been running for 5 hours. The estimated page 1 position is about $7 for some keywords. I'm thinking about increate the bid to that level in order to get some data. the question is should I do it now? or wait a little bit? Also what would be the daily budget you'd recommend for this? The Quality Score is 6 seems to be the default.

Thanks

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It is impossible to make a $7 dollar payout profitable when you are paying $4 or more for a click. If you want to run call only campaigns, find another offer with a much higher payout.

Keep in mind that, if you are just starting out, I do not recommend you run call-only campaigns. In order to get any data, you will need to spend a few hundred to a few thousand before you have enough data to make data-driven decisions.

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I will start working on pest control campaign tomorrow. I will PM you my thoughts when I collect some data.

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That's awesome. Thx

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Correct me if I'm wrong here. won't higher payout have similar issues with higher cost for first page position? I do worry about the budget, and can use some advise here. I have $100/day budget for the initial 7 days to collect data - given the bid is a lot higher than I'd like it to be. I worry $700 isn't going to buy enough data i can base by decision off.

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Yes, but the clicks for a higher payout may be close to the cost of the clicks for a 7 payout. At least with a higher payout you have a chance of running profitably or at least running at a moderately negative ROI in the beginning.

Also, I have a few campaigns where I still get clicks with bids below first page bids. You will not get as much volume but you will get traffic. It depends on the vertical.

Also consider sending traffic to a landing page. That traffic will be cheaper and allow you to get more data for your initial budget. I run traffic to landing pages for several campaigns and it is profitable when dialed in. Call only campaigns are not the only way to run profitable pay per call campaigns.

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I set $3 bid for $4 offer and was able to make $500 a day without lander. Offer converts on 1 minute call. I did split testing and found landing pages performed very bad.

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I would bid higher now and gather more data to optimize your campaign. You need to be closer to ad position 1 or 2.

You can set your daily budget to around $50-$100 in order to ensure you don't spend and lose too much. Most campaigns lose to start, then become profitable with optimization.

You should bid aggressively to start. You want your campaign to have the best chance to receive traffic and get the best possible CTR/QS out of the gate.

You can bid higher, even as high as the payout. Your bid isn't what you'll pay, you'll pay 1 cent higher than the next competitor.

But, Google uses your Ad Rank to position your ad and Ad Rank = Bid X QS. So, the higher your QS, the higher your ad position and the lower your actual CPC that you'll pay.

It won't always work to bid high, but it can help to get your campaign started and gain traffic.

Cheers,
-Mike

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That's awesome. Every vertical performs differently, and there are many different strategies one can use to find success. Glad you found a way to rock it!

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Hey Mike,

Thanks for the feedback. do you think $7 capped at $100/day for 7 days can be a decent start? or do i need a bigger budget?

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Good to hear. Good offer seems to be very important. I tested a call to the pest control offer yesterday - it wasn't too great IMO. it transferred me multiple times, with multiple automated scripts asking for the same question.

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I found success in campaigns which don't have IVR. Some people just click on your call ad for fun only.

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What's ivr?

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An IVR is an Interactive Voice Response.

It's a recorded voice that interacts with the callers, allowing callers to select keypresses to choose a destination.

For example, "Thanks for calling Empire Today. Please press 1 for sales. For customer service, press 2."

You can use an IVR, or call treatment, to filter, ask questions, sell the caller, monetize call streams, etc.

-Mike

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well, bidding on $7 now, started getting impression, still not a lot - avg. position still at 4-5. 3 clicks at avg. $7.30 each. with 0.43% CTR. It does seem that I need to increase bid to $10, and increase my daily budget to $200-300 to get enough data, but would love get an opinion from experts before I blow these money.

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try long tail keywords this should definitely lower down your cpc rate. I heard spyfu is a good tool for keyword/competitor research but it's expensive.

If you are still struggling try different vertical and come back to this one when you get enough confidence.

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I'm going to provide you with some example of why this offer is not going to work for you. If I'm off-point, PLEASE, someone let me know.

Example.

@ $7.30 a click

$7.30 x 100 clicks = $730.00 dollars

Your offer pays $7.00

To break even, you would need 104 of those 100 clicks to convert. In other words, you would need to convert at 104%, which is impossible. You cannot overcome the poor economics of this offer.

If you want to stand a chance at making any money on this offer, you're going to need to run on Display. And display is a lot more difficult to make work with Pay-Per-Call, but IT IS possible, and people are doing it.

Best of Luck.

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I thought the whole idea for this stage is gather enough data to make good decisions about how to optimize for right keywords. I'm not expecting about profitability right away. However, I am worried about, and it does seem like that my budget ($300/day * 7 days) is not enough to test out this offer.

might go with moazam's suggest go long tail.

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