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How to setup custom variables for different traffic sources? (3)

09-15-2015 03:55 PM #1 tbranley (Member)
How to setup custom variables for different traffic sources?

Ok...Being I am a PPCall guy and haven't used anything aside from Invoca or other call tracking platforms, so I'm a little stumped. I'm diving headfirst into Voluum and there are a few pieces that I'm not quite understanding (maybe I'm over thinking it).

For traffic sources, under Custom Variables... I'm trying to add Facebook, but I have NO CLUE what to type in? The only reason I have a few in there is I found a screenshot of another marketer who used those:
Click image for larger version.

Name: <nobr><a href='https://panel.voluum.com/link/?t=JbgfGzNee0EWGOfEA3t3m8h5kZBlw10xvttAZQsf9F18z7+e0F78hhfKPzz3ju+z&type=visit' rel= Voluum.jpg Views: 54 Size: 61.0 KB ID: 8484" class="thumbnail" style="float:CONFIG" />

....But I have no clue what I can put in there and what will be passed through. Additionally I want to automatically send over the click costs...which I don't know how to do for Facebook either.

Seems simple - but I can't find any documentation or Google searches that talk about this...

09-15-2015 07:24 PM #2 vision (AMC Alumnus)

There's a better example here, along with Zeno's FB Tracking guide:
http://stmforum.com/forum/showthread...l=1#post150693

09-15-2015 10:29 PM #3 tbranley (Member)

Thanks vision.

Do you know if there is a way to automatically push the FB click costs back in Voluum?

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