So Here's the Plan (Inspired by Vitavee) (23)
I've not even been a member for 24hrs but haven't stopped reading all I could on the forum to get a rough overview of what people are doing that's working, what people are trying and so on and then it was time for me to focus on something. Did I want to go WH or slightly BH? Did I want to spend time cloaking but run the risk of losing an ad campaign or even an account with Bing or Google?
But I've decided: Clickbank and Facebook is where I want to focus my attention (perhaps an interesting move seeing as mobile seems to be where it's 'at' currently) but there are reasons behind my decision.
First of all, I just want to give a huge thanks to Vitavee for a couple of threads he has put up (here and here) which have inspired me. No, don't worry, not inspired me to set up yet another "Beat Diabetes" page which I'm sure 100s of people did after your thread but inspired me to believe that there are completely WH ways to make money on FB.
So why Facebook and Clickbank:
Well for one, outside of AM which I am 'sort of' new to, I have spent a few years advertising on Facebook and have built up a few pages to 5 figure likes paying anywhere between 1¢ and 10¢ per like (highly targeted and in tier 1 countries only) and this will part of my AM plan.
I have also worked with Clickbank for several years as a vendor so have experience with how it all works on Clickbank.
So the plan:
I'm effectively stealing Vitavee's method: What I plan on doing is searching through Clickbank for a quality product that seems to be selling but not necessarily a sky high gravity product that has every affiliate in the niche promoting the hell out of it.
Once I have found my product, let's assume I go for PermaQuit, a stop smoking product (I would NOT be going for this however), I would then set up a Facebook page related to the niche, so all about Quitting the Habit etc. My first job would be to promote the page to build it up to 1,000 likes so that there's some social proof behind the page and any links promoted by the page. For 1000 likes I wouldn't want to spend any more than $100 (which will of course be included in any p/l and ROI figures down the line).
When the page has started to build up likes I will work on the website using the same name as the FB page. The website will be a simple squeeze page to grab the email address of the visitor followed by a thank you page preselling the PermaQuit product.
The squeeze page will provide people with a free ebook for something along the lines of 'The 10 Steps I took to Help me Quit Smoking'. Depending the niche, I might also be able to squeeze in another affiliate product or the same affiliate product within the content of the ebook but am yet to decide if this would be a good idea.
Once this is all set up, it will be a case of advertising the squeeze page from the FB page both to the people who liked the page and also targeting relevant demographics and working on reducing the cost per lead.
As a test, I will spend $500 on advertising the squeeze page which I hope will give me a rough idea of what I can pay per lead and then what sort of conversions I can expect from subscribing to purchasing the affiliate product.
The great thing here is that I will also now have two assets: The FB Page and the mailing list which can be used long into the future. If the conversions are high I would then spend time 'nurturing' the list with free tips and also spend time preselling other relevant products.
The plan from the initial squeeze page/fb advertising campaign will be to break-even although I know that's far easier to write than actually achieve.
I was going to post this as a follow me thread but I'm not 100% on whether I'd get round to constantly updating it so just wanted to post my plan (which I'm sure is all over the place to read) here on STM to answer questions and get some opinions and hopefully down the line I can publish an updated thread with my progress.
Thanks all!
Sounds a good plan, wish you lots of luck with it!
Keep us updated. Running whitehat on FB is something I've been meaning to try for a while and think you have made a good choice.
Cheers Dazed1. I'll do my best to keep everyone updated. Going to be taking it slow in terms of picking the right product etc.
A Quick Update
I've actually found a product I want to promote already and the reason is the 'wider' picture. The niche that this product is in has so many products both on Clickbank, on other affiliate networks and in the 'real-world' (such as Amazon) that it means the email list could become a long term earner long into the future (that's the plan at least).
So I've set my AM path on initially pushing this product (sorry, not saying what it is). I've also come up with a great interest to target the exact demographics of this niche. I've set the page up, published and scheduled a little content to make it more 'lively' and have set up a small FB campaign to build up some likes.
The thing with the 'interest' I've gone for (on FB ads) is that it's not necessarily what others would opt for in this niche. Let's take, for example, Quitting Smoking. A lot of people will go for the obvious initially by just entering their niche into the interests field. 'Quit Smoking', 'Stop Smoking' and so on. But the key to finding an untapped interest that's full of your target demographics is to think what your target users might be interested in that's linked to your niche.
For example, in the UK we have "Stoptober" (quit smoking for 28 days during October). Targeting people in this interest will allow you to find people who are trying to stop smoking actively.
I'm going to get a few things ready but at the moment, it's just going to be a case of letting the page build up a few likes which I'll also use to build up a profile on the general demographics of my target audience.
[Sorry rambled a bit as always]
You've definitely got the right mindset here and this is a great approach.
Best of luck, I look forward to seeing your progress.
Cheers Zeno. It wasn't supposed to be a follow me type thread but looks like it could end up turning into one. Is there a way to add that to the front of the post title?
Hey,
Glad I could help a little bit for your decision 
Originally Posted by lejc2425
Originally Posted by lejc2425
Ok, so... I'm going to give a little bit more details on that diabetic campaigns I mentioned in that other thread.
You can see the squeeze page here:
http://nutritiongang.com/hc-free-diabetes-recipes/
If you signup you'll be redirected to the thank you page, where I have the 1st link to the product.
(Note that the links don't work anymore as I've removed the tracking subdomain.)
I also mention on that page that I'll be sending out the recipes via email.
And here is the link to the recipes ebook:
http://nutritiongang.com/downloads/2...ic-Recipes.pdf
For the newsletter, what I like to do is to post great articles on a blog and link to that article from the email. That way I can keep the emails short and avoid the spam filters. Also I've noticed that short emails get a way better CTR than long ones. Plus articles can be shared on social networks.
I've used 7 emails/articles to promote the 1st diabetes related product. Why 7 you may ask? Not because everyone say that you need to send 7 emails per product you promote! It's just because I already had a book written on the topic (SUPERFOODS POWER Volume 2: DIABETES - 7 Top Diabetes-Fighting & Blood-Sugar Kicking Superfoods ) and I wanted to use the articles from that book.
And at the end of each article, I've either added a straight call to action or a "personal" message leading to the affiliate product.
Here are 4 of them that you can check - the other 3 are of the same kind:
http://nutritiongang.com/hc-free-dia...ie-but-goodie/
http://nutritiongang.com/hc-free-dia...help-diabetes/
http://nutritiongang.com/hc-free-dia...-with-vinegar/
http://nutritiongang.com/hc-free-dia...etes-in-check/
Nice one Vitavee!
I'm actually having a book written for my giveaway just so it's of a high enough quality that people trust what I have to say. No point giving away any old rubbish. I've got a reliable writer and it's not costing me much so definitely worth it I think.
I've got a FB page now for the niche which has almost hit 100 likes and it's allowing me to build up a solid 'profile' for the people in the niche and which convert from ad to likes. I know this doesn't necessarily mean that it will be that easy for getting people to buy but it'll hopefully help.
I now know the most active people in the niche are females between 35 and 65. Once the book is ready it's a case of putting all the pieces together and I will of course post my results to the forum.
Vitavee, how many campaigns like the diabetes one are you running now and what do you aim for in terms of ROI?
Way to go! Quality takes more time but gives lasting results
Right now I'm not running any campaign. Even the baseball campaign that you mentioned in your 1st post and that I've started recently is paused. I focus 100% on the development of Funnel Flux - I've stopped everything else.
But in the past, I think I never had more than 5 or 6 live campaigns at the same time. It's not the same philosophy as with, say, mobile campaigns for example where you have to launch as many campaigns as fast as possible. That's too much stress for me
For the ROI it depends on what you're talking about. Is it the ROI on the front end? Or on the lifetime of the lists being built?
If it's on the front end, I'm ready to take a loss. On the lifetime, however, the ROI can be 100,000% or more!
For example I'm still making money from my oldest list each and every single time I press the send email button. As you can imagine, the cost of building it is now irrelevant, it has been paid for times and times again.
If I had FunnelFlux at the time, I could tell you exactly which traffic sources are responsible for each penny earned until today, and the exact break down per product I've promoted in the newsletter.
thanks for your replies vitavee. this is really great stuff. just limitless potential.
For completeness, if anyone wonders what was my very first email list focused on ---> aloe vera.
And I was mainly sending traffic via Google Adwords.
Originally Posted by vitavee
It was so many years ago, I don't remember at all.
I've now got a page in my chose niche with close to 200 likes. Once I hit 250 or so I'll get working on pushing leads through to the landing page to grab their email and hopefully pick up a few sales on the push for the affiliate product. I'll then have a 7 day series of pushing the affiliate product to them to try and grab a few further sales.
The aim is to breakeven on that part of it all but would be happy to take a small loss as I'd hope to then get them to buy again in future with another promo for another relevant product.
You should have at least 2 or 3 emails ready before sending them to your squeeze page. If you don't email them right away they will forget who you are and how come they get emails from you... and click the spam button.
Also, make it easy for them to unsubscribe and remind them why they're getting your emails. You'll get unsubscribes but it's better than being flagged as spam (which will decrease your deliverability rate).
Cheers Vitavee. I'm going to have a whole series ready in the follow up so I can effectively 'sit back' once they're in the funnel.
And agreed on the unsubscribe link. Too many people try and hide it, but I'd rather have a quality list than a quantity list.
Road Block #1
"Your ad wasn't approved because it doesn't follow Facebook's Advertising Guidelines for language that is profane, vulgar, threatening or generates high negative feedback. Ads can't use language that insults, harasses or demeans people, or addresses their age, gender, name, race, physical condition or sexual preference."
So just working on making the ad more FB compliant. Surprised at that as I don't really understand how/why I've flagged that up with my copy but will see what I can do.
Dude, we are on a similar path! I too was inspired by Vitavee and just started.
Facebook ad rejections are a common occurrence. Don't sweat it.
A bit of advice that helped me understand it better: Facebook wants everything to be a happy go lucky fantasy land. Where everything is bright and fun and sparkles and is positive... They want it to be crack cocaine for people. So be the cocaine
Excited to hear your progress,
Alex
"They want it to be crack cocaine for people. So be the cocaine" - I like that.
I've got them approved now. It was the case of wording things to keep Facebook happy. We're talking ONE word changes etc. Typical Facebook rubbish. But they've been running a few hours now and it's looking like 50p per lead at the moment without optimisation. I'll be leaving a little longer of course to get an idea.
Typical BS. I'm using Pinterest as my traffic source and my ad got disapproved for a single word today as well... I know those feels.
Keep at it bro.
Interesting case study and I wanted to go this road again for a long time :-) remember to place pixels on all steps on your funnel so you can (if enough data) optimize the delivery towards people more likely to reach the end of your funnel.
Also for creating the leadpages and sending out the emails I can recommend www.clickfunnels.com .. have only worked with it for a short time but will never go back to something else again I think
Originally Posted by fatcow
In any event, this is a great thread. It's no secret that the top earnings are building huge lists and making hundreds of thousands a month from them. That's where the real, sustainable money truly is.
Originally Posted by positivecarry
Clickfunnels is basically a page builder. You create pages thanks to templates and define the order in which you want them to appear. They have very basic tracking in place, but far from enough to help you optimize a campaign.
FunnelFlux on the other hand doesn't have any page building capability, so you need another software to create your landers, but is the Rolls-Royce of tracking and traffic routing.
@lejc2425 any update since last time? How is your cost per like now?
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