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CPA vs CPS (8)

09-15-2015 08:15 AM #1 cikatomo (Member)
CPA vs CPS

I am looking to go into CPS waters.
What's the difference and what is similar between CPA and CPS?
Do I need much more money?
What's good for CPS? Pills? dating offers? Cam?

09-15-2015 08:48 AM #2 cbrughmans (Member)

CPL - lead
CPA/CPS - sale; either a % or fixed flat fee or rev share (which is the same than a percentage)
CPI - install (app)
CPD - download (desktop campaigns)
CPC - click
CPM - mille (email: 1K emails, display: 1K impressions)
CPV - view (PPV traffic such as leadimpact, trafficvance, etc)

09-15-2015 11:02 PM #3 panicore (Member)

Most people first master CPL and then sometimes switch to CPS as it often has higher margins and is much better for cashflow than rev share offers.
You would need much bigger budgets to test CPS as 1 conversion could be anywhere from 50-150 usd.

Have you ran CPL campaigns successfully before?

09-16-2015 08:17 AM #4 cikatomo (Member)

Quote Originally Posted by panicore View Post
Most people first master CPL and then sometimes switch to CPS as it often has higher margins and is much better for cashflow than rev share offers.
You would need much bigger budgets to test CPS as 1 conversion could be anywhere from 50-150 usd.

Have you ran CPL campaigns successfully before?
Yes I did, but I still didn't master.

09-18-2015 12:27 AM #5 panicore (Member)

If you haven't mastered CPL yet, you will probably lose a lot of money and get frustrated by going the cps route.

09-18-2015 10:24 AM #6 matuloo (Legendary Moderator)

Quote Originally Posted by panicore View Post
If you haven't mastered CPL yet, you will probably lose a lot of money and get frustrated by going the cps route.
Quoted for truth!

09-18-2015 04:08 PM #7 cikatomo (Member)

Quote Originally Posted by matuloo View Post
Quoted for truth!
so, you're guilty?

09-18-2015 04:58 PM #8 cmdeal (Veteran Member)

CPS means = you are getting paid for (click + lead conversion + sale)

You have need to figured out CPC and CPL first in order to get to a sale. There is no sale without a lead, and there is no lead without a click.

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