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Hey! I was launching adult campaigns on Exo (16)

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Sadly, I already finished all the post yesterday, but I don't know why it is missing when I want to publish!

Anyway, I will start it again!

Before I post those data, I have test TH and TR dating offers but not successful. TH seems a tough market now, and for TR, I didn't figure out why the conversion rate is so low and I lost a lot of money.
After that, I have applied Adsi. AM recommend AR offers to me so I decide to give it a shot. I select 5 offers, and two same offers from Adsi and Clickdealer. Just want to know which network have the best conversion rate.

week1
cost : 164
Rev: 70.52
Profit: -93.48
ROI: -57.00%

I only use banner to promote those five offer and get the result below.



As per the Landing page one I select the forth offer to test


banner:

banner
cost 131.29
Rev 64
Profit -67.29
ROI -51.25%

LP
cost 30.49
Rev 6.52
Profit -23.97
ROI -78.62%

Question:
1. Do I need to continue to test the two offers since I found that the they are not stable. Sometimes offer 3 have a good CR and sometimes offer 4 have a good one. It will become obvious when I launch them in weekend.
My AM recommend me to test other MX offers, should I change to another Geo ?
2. I have test 20 banners and the only one has more than 1%. This banner got 1.23% CTR in general , should I test more banner in order to get the best one?

To do:
1. test MX offers AM recommend
2. continue to study others landing page in Spanish country and test them.

Thanks John, I have read your post, and it is good to write sth down to let me have clue what to do next.

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Those two offers look pretty good from your initial tests. How many times did Offer 3 convert, and how many times did Offer 4 convert, overall? Unstable CRs are pretty normal on a day-to-day basis - how many days have you tested over?

Looks like you've got a winning banner, too - I'd develop a number of variations on that banner and run them, as well as continuing to run new ideas. Am I right in thinking that if you'd just been running banners with a 1.2% CVR to the offer you'd now be in profit on the direct-link test?

The landing page looks like it could do with some work and some more variations - you'll find it hard to profit off a 6% CTR from the lander. I'd recommend testing 3 or 4 more completely different landers - different design, different copy, different images. Just try and explore your options as widely as possible.

Very promising start!

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exoclick charges a high premium for their traffic, if u are able to get this to somewhat breakeven or positive, there is potential to scale elsewhere for about 3-5x of the traffic u get from exoclick.

take note of the exoclick anchor sites like pornhub, youporn, redtube, xhamster etc. these are good indicators of the performance of your ad. exoclick has alot of ron traffic, which may/may not severely affect the performance of our ads. we had ads performing only 20-30% ROI on exoclick but when scaled to other adult networks doing 100-200% ROI.

from what u are saying, it appears like you do not have enough data. u might want to collect more significant data, to the point u have no question which offer is better. this is core in campaigns, if u make a mistake in offers, its usually very hard to recover because u dont return to give the "mistaken offer" another chance at getting traffic.

dont read too much into CTR, as a general rule of thumb, follow the conversions ONLY.

keep working on your creatives, gather ideas from the top advertisers from the top geos and see how u can learn from them and test their elements in your creatives

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@Caurmen, now I paused the offer 3 and only promote offer 2. I feel it is kind of losing money. Yesterday, I intend to not to run those offers anymore, cause I did not see any potential. ( Maybe it is because I did not use the landing pages too much. Even I have tested 5 landers but none of them work.

As per running banners, yes, in total, the winning banner got a 0.99% CVR with Direct link. But I still did not break even.

I have been upload two another landing pages.


Since I found the last one got a poor performance, I just paused in the start.

Until now:
Cost: 15.18
Rev: $18.46
Profit: [COLOR="#00FF00"][COLOR="#00FF00"]3.28
ROI: 21.60%

This is the first time the ROI is not red. Cheers!

Now I am still thinking should I test the offer 3 also. To see which offer performs better? Offer 3 offer 4?
As per the banner, I tested two banner now！



Should I make more banners to test? Should I bid higher to win more impression? Should I start trying to test same lander in other countries? Or first focus on this country?

So many questions need to find answers.

After the whole day testing, I will put the result here like John.

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@acepowermarketing, thanks for your advice. I will note the exoclick anchor sites like pornhub, youporn, redtube, xhamster etc. these are good indicators of the performance of your ad. Now I only target at some sites that I used only banners to get conversions. Should I open to more sites? I don't have too knowledge about the zone, like NTV. I did know top, middle , bottom. I read John post about this question. If I want to test other zones, should I need to make a completely different landing pages, banners? I think the answer is yes. But how can I do that?

Thanks for the suggestion on "gather ideas from the top advertisers from the top geos and see how u can learn from them and test their elements in your creatives"
I just see in that day, just suddenly. It did work, but I still cannot understand angle thing. Maybe time will tell me.

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BTW, Is it normally? I got more than 100% CTR? Could it possible that there is some bot traffic?

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9/15

offer 4 update 1
cost $19
Rev $21.54
Profit $2.54
ROI 13.36%

It is a promising sign, right? I was thinking if I could use the same banner, same landing page to promote offer 3 so that I could know for both offer which one works better.

Question:
1. Should I also test offer 3 using the same thing?
2. I only target at some sites now on Exo, should I try the same thing on other traffic source like traffic factory, traffic junky?
3. For the current wining banner and landing page, should I make some changes? i.e change the button color, image, Or just try completely different landing pages and banner?
4. Test New offers?

To Do:
1.check the quality with the AM
2. gather ideas from the top advertisers from the top geos and see how I can learn from them and test their elements in creatives (just do what acepowermarketing sugguest)

Anyway, it is a day that I could break even. Word hard and expect the least!

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9/16

Since I have seen some potential promote those offers, I decide to explore new country, cause I didn't see to much traffic in AR.
Total performance
cost $45.21
Rev $24.53
Profit $-20.68
ROI -45.74%

AR
cost $12.9
Rev $11.43
Profit $-1.47
ROI -11.40%

For the AR campaign, I have test an old offer which have a good performance on direct link. Unfortunately, it failed. It seems that it did need a landing page to support.
For the landing page one, it is hard to increase the traffic volume even I got the NO 1 bid but the traffic is still not too much. Is there any advice? Test a new platform?

MX
cost $32.31
Rev $13.1
Profit $19.21
ROI -59.46%



Here you could see the banner got the highest CTR got the best CVR, so I just paused. If the AR traffic coming like MX, that'll be great! I only test 2 landing pages and their performance kind of similar. The banner winner got a low CTR, I need to make a better banner to decrease the CPC.

Q:
1.I could see that I only win 2% of the selected spot. Any way could I win more? I already bid highest. Should I copy a new one to test if new campaign could get more traffic?
2.Need to select a new traffic source to test AR offer? traffic junky? Traffic factory?

TO DO:
1. create new banner for mx offer
2. create new landing pages
3. register a new traffic source

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Another Day! Good Day. Learning a lot today even I still lost money.

Total:
Reve $20.47
Cost $51.50
Profit: $-31.03
ROI: -60.25%

Here's the detail report about the offer report, banner and landing pages .



I feel it is kind of wired. I ripe the LPs and just want to try but the result is bad. I am kind of loss now. Since I am still losing money. Yet, when you lose money, you need to learn sth.
That's true. In order to check the issue, I have sent the LPs to tech. Let's wait what we will see.

I have optimized the site since many site did not give me a conversion and that's why you see a 1.x CTR.
I have made another two banners to test and two landing pages.

I chat with my AM yesterday, she told me others got kind of 10% CR, but I only 4%. So there is more work to do. I forgot to set a budget to test, so the money runs quickly.
Another Red day!

Question:
1. Since the second one have same performance like the first one, will it possible that has sth to do with the landing page element, like image, or background color?
2.I communicated with others in China STM group. And Amy share me the decode website. CN: http://base64.xpcha.com/ EN https://www.base64encode.org/
Thanks. So next time if you rip a lander, better to check it first even I am not a tech.

To do:
1. test new banners and landers to compared the old one.
2. Maybe it's time to think about angle and use it to current lander
3. spy more to get some hints

Well, I know I don't have much information share for you. Anyway, work best, dream big!

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How different are the two landing pages you tested here? If you can share screenshots, that'll probably help us to debug and offer suggestions.

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Attachment 8506Attachment 8507

The second one is a gif at the head. I found that gif will work better in terms of CTR, but as per the ROI, I need to retest.

Wish I could get some advice from you guys cause I am kind loss right now!

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i dont get much about angles too, so i use the "top advertisers" as a guideline. i assume they are mostly correct, and try to test and prove positive, and then understand why?

whats the point of targeting placements? do u want to make a new ad for the top 20 placements and change them? it might make sense if each placement is spending at least 300/day and that the same knowledge is applicable across several countries. otherwise try RON? i think an ad that works for most sites is more valuable than an ad that works very well for one site but not the rest. again, i notice most case studies presented in STM talk about placement targeting, so take my opinion with a heap of salt.

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Thks, in fact, I found there are too many small sites eating my budget. So I decide to focus on those potential sites which I already get some data. It will be more cost- effective from my situations. For now I only target at the top placements which I used to have good result.

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Those screenshots seem not to have worked.

Could you upload them to an external image host like Imgur and then link them?

Sorry about this! I will comment as soon as they arrive!

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@ Caurmer, never mind. The best lander already showed itself.

I got


Would you please check if you could see it now?

I don't know if I should insist to promote this offer? This offer only got 0.4x payout. Should I changed to another one click adult offers?

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does not sound very scalable... but i guess it does help u to conserve some budget to collect more data. you might want to re-test again all these placements you cut at a later point in time when your campaigns are better

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