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Sweeps with Mobile (Pops) (25)

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Offer: Win an iPhone 6S
Geo: France
Payout: $0.75

I'm brainstorming for angles now and came up with a few. Will these work?
Is it even necessary to create such angles for a sweepstake offer?
Please give me your honest feedback!

Once I decide on the angle, I'll keep this thread updated!

Luck
"Get lucky and own an iPhone"
Be the first
"Be the first to own the iPhone 6S Rose Gold in France!"
News headline style
"Consumers swarm new website to get free iPhones!"
Personal finance
"Sick of zero deposit rates? Earn cash and prizes by doing a short survey!"
Quiz style
"Are you smarter than a 5th grader? Prove it and stand a chance to win prizes!"
Focus on the iPhone
"The most advanced phone in history. Get it now for free."
Sports
"Who is better? Federer or Nadal. Submit your answer and stand a chance to win prizes!"

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Simple answer is to test.

I do hope these headlines will be translated to french.

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Based on experience...

I would test every angle except for "Personal finance -"Sick of zero deposit rates? Earn cash and prizes by doing a short survey!"" it's not simple enough for such a low payout offer.

Also skip this one Focus on the iPhone -"The most advanced phone in history. Get it now for free." Just remember you are running mobile pops, aka interruption marketing.

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hi green sir, I don't understand why this wouldn't work for pop traffic.. Can you kindly explain in more detail..

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Typically interactive (surveys)/fun (games)/sexy (girls)/scare tactics (alert) work best with mobile pops. Educating someone about the new advanced iPhone doesn't tick any of those points. I've tried direct linking to "Get a free iPhone" offer and it performs horribly.

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Thank you green sir for explaining! now i have a better idea and clue on how to launch my own campaign!

To the thread starter: I will be following your FA closely!! you are doing a great job so far coming up with awesome angles!

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I'd test out the angles MrGreen is suggesting, they seem good.

Apart from the angle, of major importance is also the traffic source you'll run on. I'd suggest FB or GDN.

Good luck and keep us updated on the numbers you are making!

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Offer: Win an iPhone 6S
Geo: France
Payout: $0.75
Affiliate network: Clickdealer

Why I chose this offer:
1) Low payout = cheaper to get data
2) Non-english geography = less competition
3) Sweeps = easier to get conversions

Process:
1) Used MAS to spy on some offers
2) Got inspiration from some landing pages
3) Selected 3 landing pages and changed it slightly (wording, updated certain prices, names on testimonials etc)
4) Got approval from AM
5) Translated everything to french on Fiverr and Google Translate.
6) Used Rackspace to upload the landing pages
7) Set up tracking with Voluum.

Tracker:
Set up 3 landing pages to rotate evenly.

Traffic source: Pop Ads
CPM: $5
Max bid: $0.01
Daily budget: $5
Campaign budget: $10
Type: Popups
Bid position: 6th-8th? (can't remember exactly)
Pretty much selected the default for everything except:
Excluded the blacklisted websites found here: http://stmforum.com/forum/showthread...pads+blacklist
Excluded the children categories

Action:
Need to get a better grasp of tracking and how the different tokens work. Still not familiar with the concept! Managed to set it up correctly with help of AM.

Please feel free to comment / criticise / suggest improvements while I wait for the data to roll in!

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That daily budget on a highly volume/ high competition GEO like FR won't give you any decent results. More likely than not your budget will get eaten in minutes by a few poor placements. I'd increase your budget to at least $50/day.

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Yup you are right! Budget got eaten up really quick.

47 clicks with 0 conversions.

Gotta spend more!

Any tips on how I should use the data i have collected to spend more efficiently? Or are these stats too little to tell?

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Cut placements that performed poorly, I doubt you have statistical significance though.

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Hi, can you elaborate more on running sweeps using GDN or FB, I think I saw in the other thread you mentioned it also

Thanks!

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Day 1:
47 clicks
0 conversions
$10 spent
Budget was gone in a few minutes

Day 2:
Decided to lower the max bid by half. (from 0.01 to 0.005)
Cleaned up some grammatical errors on my landing pages.
33 clicks
2 conversions
$5 spent
$1.50 profits
ROI: - 30%
Finally got the first conversions of my AM career!!! Woohooo!! Never been so happy over $1.50!
Both conversions came from the same landing page but I prob need more data to confirm this as the winner.

Day 3:
50 clicks
3 conversions
$10 spent
Dayummm....

So after 3 days:
140 clicks
5 conversions
USD25 spent

Performance of 3 landers:
LP1: 45 clicks / 3 conversions
LP2: 45 clicks / 2 conversions
LP3: 50 clicks / 0 conversions

Is this sufficient data to cut LP3 and start cutting placements?

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You've got about 80% confidence that lp1 is better than lp3. It's up to you to decide how much confidence you want before cutting. Search Google for split test calculators to do the calculation yourself. Check out vortex's post on how to cut landers and placements.

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Thanks for the comment SSmarketer! But does this data mean this offer has some potential ? Thanks!

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Quick update:

1) Cut traffic from places that wasn't working. E.g some carriers, browser versions that were delivering zero conversions after 1000+ impressions.

Here are my stats

Landing page 1
Impressions: 2458
Clicks: 250
Conversions: 3


Landing page 2
Impressions: 2453
Clicks: 243
Conversions: 2

Comments:
My CTR of ~10% seems decent. However, my conversion rate of 0.1% is really low so i think there might be a problem with the offer.

Action:
1) Split test offer - find a similar offer from same network or same offer from different network.
2) Split test landing page - will change it up, maybe add some copy to persuade people to follow through and submit their details.
3) Do more spying and see if there's a different angle for this offer.

Question:
1) Are my above actions correct? I want to be sure my process is right.
2) What could be the reason for such low conversion rates?
3) Any other ways I can increase the conversion rate for a sweeps offer?

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The experts could chime in on this... but I think it's because you're changing your landing pages before you know whether or not they work.

Here's my suggestion:

Scrape ten landing pages word for word. Change nothing about it(of course change the aff links and other links) so now you can see what type of LPs convert well, once you see which LP is good you can change some things around.

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I know you stated in a later post that you made some additional edits to the grammar/translations on your pages but you may like to take it a step further and be confident that your French is proper as in my opinion this could help improve your CTR that much more. I would spend a couple bucks on www.onehourtranslation.com for the translations you need, especially want to make sure the Headlines and C2A's sound proper in French.

Couple other points to consider, 1) contact your AM and make sure they are direct on the offer and note brokering from another source, however being that it's Clickdealer I would be shocked if they were giving you a brokered sweeps offer...they're a good network with a strong presence in mobile so shouldn't be any reason they wouldn't be direct and 2) Have your AM check to make sure tracking is on point and accurate. Even on low volume tests, you could MAYBE be missing a lead or two and if so, that could take your campaign from negative ROI to break even or profitable. That being said mobile offers and tracking from an adv to network standpoint will and should always be setup on s2s/postback tracking which in turn typically results in accurate tracking. Still worth checking on these things and making sure everything is kosher...just don't abuse that last one as your AM likely won't be very happy with you if you're asking daily if tracking is accurate. lol Most of the good networks out there will notify you of any breakage/tracking issues and credit you accordingly, but never hurts to ask.

GL dialing this campaign in, seems like you're on the right track.

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Hi Ryan and Simon, thanks for your comments! still working on this and will update you guys!!

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Coconut - For what you're running, I would consider trying Popcash first, instead of Popads. Depending on what you can afford to bid, you could run in to a volume issue on Popads. Popcash is usually cheaper, and from my experience, it performs just as well.

Email contact@popcash.net and ask for the mobile inventory stats for France. That should give you a good insight on what could happen. Hope that helps!

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Hi Bambam! Thanks for the tip!!! Appreciate it and I'll give popcash a shot!

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Hi everyone,

Changes since my last update:

Added an offer from F5 to split test. Both this new offer and the original offer performs the same, but the F5 offer pays out more so I will be running this.
Got more data to see which hours of the day are profitable.
Tested 2 additional landers, one bombed while the other is giving me significantly higher conversion rate.
Spent $140 on Popads so far.

My latest statistics, using my best performing lander:
Impressions: 6593
Clicks: 198
Conversions: 18
ROI: -60%

Thoughts:
While its still negative ROI, i'm encouraged by the high conversions to clicks ratio of my new lander.
However, my CTR of about 3% seems very low. I think this is due to the traffic source being over-saturated, which is why people are not clicking?

Action:
Take my best offer, best lander and best timings of the day and test it on other traffic sources.
Popcash, Adcash and Propeller Ads

I'm hoping this will increase my CTR -> higher number of conversions!

More than happy to hear any comments / feedback / criticism!

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Just wanted to check back in and see where you at since 10/4 on this campaign. Did you have a chance to port over to Popcash, Adcash, etc.? How were those results? 3% CTR from lander does seem low, but keep in mind if you're running pops your CTR's will naturally be lower in comparison to running banner > presell page for example as you're see all impressions to your lander vs. a lower (and more interested/engaged) percentage of users who previously clicked through from the banner ad (i.e., when running banners on display/mobile, etc.). So if you're looking for 10-15% landing page CTR, it could be tough on pops. I still feel there is room for improvement though from 3%

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Hi Ryan, thanks for stopping by my mobile campaign FA! - hope it's not too boring for ya!


Anyway, things haven't been going too well in terms of financial numbers in Voluum and i figured i should continue getting this FA started along again.

I've been running an offer on MY for awhile and the campaign did go green a little while (when awa started) and after awa ended, the campaign just died.
I bidded at the same cpm, ran the campaign at the best times (i had enough data to day part/week part) but still couldnt get any decent conversions/ let alone break even.

Since then, we've abandoned the old landers and now created new ones.. (or got some inspiration)..

Even though the numbers are really bad, i'm not going to give up hustling daily and i really hope some of you can give me some advise on how to make this campaign green (campaings are made/created right?) ..

1) As i believe lander speed is crucial on mobile (i tested my lander on http://tools.pingdom.com) are there any other tools that you guys use?

2) I always bid on the same cpm - for pops, is it crucial that i always aim to be the top 3-4th position?

3) i've heard that rackspace's CDN is not as fast/ optimal as before.. anybody feels the same? If yes, what cdns are you guys running on?

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Hi Coconut...

1. http://www.webpagetest.org/ for speed testing

https://gtmetrix.com/ and https://developers.google.com/speed/pagespeed/insights/ for speed testing and see your faults in the LP

2. Cant tell you much about it as i am new like you... would like to hear more about this also

3. I use Beyond hosting VPS and clourflare free cdn... Works fine for me... tested it and called cloudflare and they told me that if you run something long enough in 1 country the CDN Server get placed there... There are things with cache that can be important and the free version doesnt have that but the most people that come on your page are there only 1 time.

Make your pictures binair is a option (http://stmforum.com/forum/showthread...e-loading-time)

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