Mobile App installs / Sweepstakes (5)
Hello guys,
I made recently a follow-along and I totally forgot to use the cool prefix function which I have now. You probably didn't miss anything but I'm here with the most recent data and all that good stuff.
So without further ado here's some stats:
Overall campaign stats:
Lander stats:
What I've been doing recently?
I have tried different landing pages and angles and really trying to get even one campaign profitable without succeeding yet. I've tried to spy everyday for landers which would use the same offer as I do but without any success which makes me think everyone is direct linking this campaign or doing display. Haven't found a single pop lander for this offer even though I have tried to find one with many different geos.
What are my plans?
- I have deposited money for managed traffic sources
- Now that I have collected decent amount of data I'll start optimizing more on what things works the best like time of the day, os version and so on.
- Try to still spy everyday if I could find even one lander who is running the same offer because my aff manager said this offer in different geos are getting 0.02-0.1 EPC everyday.
- If I won't get this app install thing to work, I'll probably switch to sweepstakes offers.
Questions for you guys:
How do you prefer optimizing these campaigns the proper way? Is the best bet to wait for sites to use 3x the payout of the offer and then blacklist all those targets or is it too slow way?
Or do you maybe prefer whitelisting and if so, what would be the best way to do that? Like in order: website id -> time of the day -> os version?
I'm completely lost in this optimization part I think.
I would like to share few landers also but I don't know how without revealing the offer totally. Should I even care if my offer got spoiled? It's not like I'm doing a 1k / day currently.
Also if you have any questions, I'll try to answer them to my best knowledge. I'll make this aff thing to work for me. I can't imagine doing anything else.
PS. I'm super mega tired so sorry for all the typos and everything, I'll edit tomorrow when I wake up.
Hi,
has anyone here ever done direct mediabuys with low payout offers like .30c - .60c? I've seen quite few good looking sites for my offers and I'm really considering buying direct ad placement from there. Of course I have to calculate the cpc I need to get profitable and all but I really don't think I have currently any advantage in anything. I'm decent in html/css + javascript and I can make quite good looking creatives in photoshop. As Finch and many other says you should have some sort of competitive advantage to my competitors and I think this could be one but I would like to hear opinions about low payout offers + direct media buys. With sweepstakes I think it would be easier with higher payouts.
'
I am running few mobile content sites so from my opinion you need to do a lot study about the site before you buy direct ads.
You should ask following questions before you buy ads:
1. Geo breakdown
2. Banner placement (If the banner placement is not above the fold then you may not get much exposure)
3. Monthly impressions (Some sites has low impressions but they really convert very well. Do your homework!)
Hope this helps you.
Out of interest are you using pop/display traffic?
Hi moazam,
thanks for your tips and I'm running pops currently.
Originally Posted by moazam
Great job with testing so many traffic sources and landers! I see a couple of camps with pretty good ROI, and one of your landers is actually in the green. At this point I would suggest for you to join up all the most well-known affiliate networks (if you haven't already that is - and if you need recommendations hit me up), and compile a list of similar offers in the same geo and vertical. Then, run your best lander on your best traffic source to test these offers until you find a winner.
As for optimization of placements, dayparting, os, devices etc. - at this point I wouldn't worry too much about those for now. Right now you need as much traffic as you can get to speed up your testing. Of course, if you have more than enough traffic and the testing isn't going too slowly, by all means pause all but the best placements to save on testing costs. In terms of devices/browsers etc., it may actually be best to include them all in your initial testing so that your "best" offer doesn't just apply to a particular os etc. For pop traffic the offer and lander are the bulk of the optimization process. Once you have a good combo, you can then scale out to multiple traffic sources, and basically cut anything (placements, os, devices etc.) that doesn't meet a certain ROI requirement. For example I like to cut anything that's not giving me at least 30% ROI, because there are costs associated with clickloss (and other tracking inaccuracies), transaction fees for wiring/credit card payments/aff network payments/paypal fees etc. etc., taxes, fees to various subscriptions (STM membership, spying tools, hosting, 
Also, it looks like you've tested a lot of landers! Now would be the time to compare them and try to figure out what elements / themes / copy etc. are doing better than others, and mix and match the best element + theme + copy to see if you can achieve better lander performance.
By the way - and I'm sure you've been doing this but want to double-check anyway - have you been checking for statistical significance between your landers and cutting the worse ones? How many landers do you have running right now?
That's my simple optimization process in a nutshell. I can tell you'll find success soon - you're willing to stick with one thing and run lots of traffic to gather data. It's just a matter of continuing with the testing and keep on beating your controls to achieve better and better ROI. From what I can tell, you're already in the green. After offer testing you may very well be ready to scale!
Hang in there bud - you're close!
Amy
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