Anyone have experience with doubleclick bid manager or any of the doubleclick channel partners? I'd love to hear how it compares to other DSPs and what kind of hurdles you need to jump to get in, etc.
DBM has some quirks, but after trying SiteScout and MediaMath, DBM is at least 5x better in my opinion.
I've found the most success by setting up the Line Items to target just one placement each. And for each Placement/Line Item creating 3 duplicates: One that targets a 1 per 12 hour frequency cap, one that targets a 3 per 12 hour frequency cap, and one that targets a 5 per 12 hour frequency cap.
After that, set up a remarketing line item.
After spending a month doing this and significant testing of different structures (and spending probably $5k/mo), I found the best structure; however, it still has never gone anywhere near the performance and scale I have using GDN/AdWords. But with GDN/AdWords it's just a battle of compliance/suspensions, which gets old. But it is what it is.
Really have never had any personal success with DSP's even though I keep hearing about the "serious" media buyers killing it with DSPs. Just have never seen it first hand or experienced it first hand.
TYVM blackbeard. Had given up on getting a response to this thread.