I'm kind of a newb still- we've run some profitable campaigns over the past few months, no home runs or anything like that. But point is- we've made our fair share of conversions. We're still playing in small volume traffic.
Now over the last few days, we're rolling out some new campaigns as a larger test of some new dating offers, and absolutely nothing has converted. We've sent 300 clicks in the past two days as a test and not a single conversion. Our old tried and true campaigns still convert, but literally nothing from these new dating offers. And these aren't CC submits or anything like that- these are free signup offers.
Is there anything obvious I should be checking? The clicks are showing up in Cake marketing just fine, right next to the big fat zeroes in the conversion column. Surely something fishy is going on? BPM, Asian date, BBW all had their ups and downs in the past but were never zero over this many clicks...
Do some offers just not convert, and are there more of these losers than I was aware of?
Some insight kindly appreciated. Thanks!
It depends on the offers. 300 clicks for a simple email submit without conversions? Not great.
300 clicks for CC submit/paid membership dating site/service without conversion? more understandable.
As Caurmen said, some offers are just not good enough and are very difficult to convert.
To be sure the offers you are running CAN convert and are not broken, ask your AM if these offers had conversions in the past few days. If other affiliates are making them work then you know the offer isnt the problem (although that still doesnt mean its good enough for you).
They were just a wide variety of dating offers across a few networks. We did end up getting a couple conversions right after I posted this. I didn't see how this would make a difference, but we took off "s1=" from the affiliate link on the off chance cake marketing is doing something weird with the GET request parameters. I wouldn't think that would be it though
Hmm - how many offers were you testing with those 300 clicks, and roughly what was your cost per click?
6-7 offers, CPC was between 0.20-0.40 across a few different campaigns
@natedl98 - OK, you could probably stand to get a little bit more data there - you're a bit sub-statistical significance for a potential mid-range ROI (around 50%). Assuming those have the usual dating payouts around $5, I'd recommend letting it get up to about 500 clicks before cutting out any of those offers.
Thanks, will do. Interestingly we made a $60 dating sale conversion randomly, just throwing one big payout offer in there for the hell of it. That one actually has a higher CR than most of the $5 ones although I don't expect that to continue...
@natedl98 - hell, definitely keep testing that one for a while! You never know when something like that will suddenly blow up to 500% ROI...
Don't want to hijack this thread or anything but though it might be relevant to the OP.
Would speaking to your AM to do a fake conversion test (temporarily turning off real conversions and going through the funnel on your own) on the offer help to rectify the problem of finding out if the offer just can't convert in the first place?
If so, would this be a great way to test funnels on all offers that you plan to run before sending real traffic?
If you want to make sure an offer can convert, ask your AM if there are conversions on it in the last few days (best if there are conversions on the same day).
You can also ask him to do a "fake" conversion (a test) for you.
Very good tip. Doing a fake conversion is a very good idea - that can save a lot of headaches later, particularly if you're testing obscure offers.
I just want to add that its better if you dont do the test conversion by yourself. Fraud detection systems can see it as fraud and that can cause issues so better ask your AM to do it for you.