After spending $2K on exo/TF and 4K leads later, adv says my leads are fraud! (30)
After spending $2K on exo/TF and 4K leads later, adv says my leads are fraud!
The title says it all...my AM says that the adv would like to know everything about my traffic. So my question is what should I send them? I was passing subid, campaign id and lander id to the offer. I have never been in this mess before. Any help would be appreciated.
I was thinking of sending them screenshots of exoclick and the amount of money I spent...maybe some shots of
What type of offers were you promoting? Do you have conversion log? If so you should send them along with ip addresses, carriers, etc.
I guess Advertiser has seen unusual activity in your leads. Your leads did not convert i.e. they signed up but didn't login, or installed and opened app and then deleted immediately.
Has the offer been profitable?
I don't want to assume but you have to be careful about the advertiser just taking your whole campaign for themselves and cutting you out of it.
Good call...Yes I have all that. Thanks
I hear you man...I made it profitable after I spent 1k on it. I really don't want to pass on my funnel that made me money. I spent my whole weekend making banners and optimizing. I thought I had something big but here we are lol
Yeah man it sounds like an unfortunate situation to be.
It's easy for me to say do this or do that because I'm not in that current situation.
Is there a similar offer that you can switch in place of?
if there is still a chance of you getting paid then send them everything they want and never deal with them again.
Over what period of time did you send those leads?
4k leads at even a 200/day cap lead is a good 3 weeks of "fraud" leads pretty ridiculous should of caught it 5 days in if it was in fact fraud.
More likely they aren't happy with lead quality and what they should do is lower your payout to where both interests are met.
Good luck!
You should pass your data to your AM and start fighting back ! This happens from time to time .....
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Originally Posted by moazam
the question here you need to ask yourself is do you trust your AM and network.
from time to time as everyone here already said advertisers may request to know how and from where the traffic is coming from and ask for information,
as i always say in this industry no news is good news, but there are some exceptions,
you might have high CR%, leads can be low quality and high quality, the advertiser needs to verify all the traffic coming is legit,
a large amount of leads compare to other affiliates who are promoting the offer, and also one time the advertiser company was about to go public and they needed everyone who is promoting their products to be 100% legit.
not giving your AM or advertiser the full information will most likely result with pausing the offer for you, so i recommend trying to understand first from your AM whats the reason for asking this info and tell him that you aren't happy with exposing all your methods and try
to get him be more specific on what is the information he needs.
This is a classic story that we've all been through.
The things you should do.
1. Agree with the advertiser on the max % of disapprovals they can reverse
2. Agree what the exact reasons are the advertiser is allowed to chargeback your conversions
3. Agree with the advertiser a final cut off date to approve the numbers (e.g. august numbers need to be approved by september 10); after that cut off date, you bill them and they need to pay
4. Agree with the advertiser to send you a detailed fraud report (on a lead/sales level) for all chargebacks. Ask them for an example of such report BEFORE you launch
5. If you have the leverage & negotiation power of them, ask them for either a prepayment or weekly payment (you probably will only get this after proving yourself for a month or 2 with big numbers)
6. Agree on intermediate non-final quality checks during the month (e.g. make them send you an email on a weekly basis about the quality of your traffic) - its harder for them to reverse everything if they have given you a heads up, week after week
7. Agree what traffic sources will be allowed vs non allowed; be as specific as possible --> RESPECT THIS; only drive traffic with sources that are allowed; dont try to cheat on the advertiser/network. It might work in the short run but in the long run you're just shooting yourself in the foot
8. Describe on paper what the conversion flow is + how a valid conversion is defined. If you have in a contract that a valid lead is en email 1st page submit, then they cant come back at you months after that those leads didnt convert into sales for them. that's their bad. your deal with them was to deliver 1st page submits and that's what you did --> you'll get paid
9. Always sign an IO with all these agreements in there; it is time consuming and a bit annoying but it will save your ass in these kind of situations
10. Run a background check on whatever advertiser/agency you work with (google, facebook, twitter will tell you everything you'll need to know if there is some dirt to dig up)
In order for you to be succesful in the long run, you need to do the above steps BEFORE launching the campaign
What you can do know is to try to cut a deal with them but you'll probably have to take some losses and learn a life lesson that good agreements turn into good friends
I like points 6 and 8 the most as they're the easiest to put in place.
imo this is why we have affiliate networks... They should be your buffer here and take the hit for you, unless the traffic was actual fraud and/or you broke the rules of the offer somehow.
Who the fuck releases their product to an affiliate network without caps and little to no rules, doesnt check traffic quality until after 4k leads and then starts crying. Very irresponsible behaviour, taking huge risks like that and then try to blame it on someone else. That shit wouldn't fly in many other kinds of biz. Unless your traffic is actually fraud 
In that case, take what money you can and run lol!
Originally Posted by itshappening
like the guys said here try to get the fraud lead report from your network. Meanwhile send the screenshot from the traffic source blurring all the sensitive info but showing still the offer was run there. Generally that should suffice.
Can you tell what offer or company was it so I don't work with them?
I agree with everyone's advice. When I was working at affiliate networks, I made sure to follow up with the advertisers after 48 hours to verify the traffic quality once a new affiliate starting running the offer. Also, affiliate networks has the usual clause that the advertiser must advise the network of any discrepancy within 48 hours up to 5 days. Questioning the quality of your traffic after 3 weeks is very suspicious and someone either on the advertiser side and/or network is not doing their their due diligent.
Lastly, ask your AM what kind of data does the advertiser want and why?
Hope everything pans out for you.
As ghandi would have said "fuck em".
Sounds like a rip off to me.
Exposing your own campaign is like telling people where you dig your gold from.
If you risk them not paying you out just bluff them, tell em you will ruin their reputation.
Or just say you know Mister Green. Always works for me hahaha.
Update: I passed on all my conversion logs including external id, click id, traffic source,network id, model, isp/carrier and visiter ip. If your wondering, the network is Advidi. On a side note this was not my first campaign with them...I have run multiple offers with them before.
Hope to get some good news next week. Will keep anyone who is interested posted.
Yikes, I'm wishing you the best on this one. Keep us updated.
Hey Webdev,
I would like to thank you for your post. This is indeed an unfortunate situation that we are currently in. I would like to give you some insights into the situation from our side and what we are doing to resolve this matter.
We are waiting for the report from the advertiser with proof that the traffic you sent is indeed fraudulent. We will check ip-ranges, SOI to DOI ratio and the activity of the members after signing up. If the advertiser can't come up with solid proof we will release the revenue generated during this period. We did ask for this paticular report right after the fraud claim but the advertiser didn't get back to us (yet).
I would like to point out though that there is one aspect in this thread that wasn't mentioned. In the stats I can see that all the revenue was generated in just 4 days, 2 of them being during the weekend. We do quality checks very often and in this case we didn't have the time to follow up on your quality nor give you a heads-up that the volume might be too high at that point. My recommendation would be to steadily increase your volume, even though an offer is uncapped, to prevent these unfavorable situations.
We will undoubtably resolve this issue as soon as possible.
Let me know if there is anything else we can do!
Cheers,
Fabrizio
Advidi
Originally Posted by Advidi_com
Originally Posted by Advidi_com
Originally Posted by Advidi_com
I was just asking for help that all We will wait for the investigation to end.
In the meantime I am working with traffic sources to help me achieve long lasting campaign with quality so every one benefits. The show must go on and we keep pushing!
Update:
Happy to announce payments have been made.
That's great. I assume that the advertiser didn't give proof as to why it was considered fraudulent.
Originally Posted by dtalexone
Two possibilities:
A. Advertiser is out of cash, can't pay the Network and the Network tries to claim your results are not legit.
B. Network is out of cash, can't pay you and the Network tries to "delay payment" by "auditing" with you proofing up your results.
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