I’m a Bing PPC person so mobile ad world is completely new to me.
I started my first "decisive.is" campaign yesterday testing 2 angles.
Targeted country: USA
Payout: $1/lead (per email sign up)
Nature of the offer: users can sign up and get discounts and rebates on their online shopping
Here are my results:
Total Clicks: 798
CTR: 1.79%
CPC: $0.01
CPM: $0.24
Spend: $10.79
ROI: -100
Conversions: 0
I’ve noticed that only 2 people out of those 798 clicks clicked the button on my pre-lander
and got redirected to the company website. It seems impossible to make them click the button on the pre-lander.
What do you think guys?