How to track "quality" of multiple traffic sources (for own product) (5)
How to track "quality" of multiple traffic sources (for own product)
Hi guys..
This may be or may not be an obvious question, or maybe I'm just not aware of a solution out there..
But I'm looking for a tracking solution for my own product- and all the backend purchases (all of which are my own).
I drive traffic from multiple sources and I want to know how good the quality of traffic is from each source (by monitoring uptake on upsells/backend i.e. overall profit/rev from the original source).
Anyone know how do I go about doing this?
The current setup I have, monitors each traffic source, and whether they buy the front end - BUT after the the front end purchase (does not track the upsells/backend uptakes) ---> its just all guesses/averages of whatever is generated overall from ALL the lead sources.
This way I can nail down how good each traffic sources is (not just because the front end converts but for my entire funnel) and will help me scale more efficiently/effectively.
Hopefully I made some sense, and I really appreciate any help or recommendations (dont mind buying through a referral link as a thank you 
)
Thanks again guys
How are you driving back end/follow up purchases? Email, direct mail, or some other method? I have a fairly simple solution for tracking all follow up sales back to the original traffic source that occur when someone buys from one of my back end email sequences
@Johna5150 my man!! i was just reading one of the threads on your thoughts of investing 100k - A true OG in the game 
As for back end / follow up - I'm reffering to upsells right after the front end purchases, purchases made from offers within the members area, and also email follow ups.
Here's what I do to track all sales back to original source, no matter how long ago they bought:
1. For tracking links, I always use a .php extension that passes tokens to my opt in page. So, for example, if I'm running on the Google Display Network (and I am currently), I use this link in my ads: http://franktalkaboutattraction.com/younger-report-julie2.php?addata=GDN{placement}-{target}
2. The "addata" extension is just what my programmer called that identifier-- you can call it anything you want, and "leadsource" would probably be better. When the prospect opts in, there is a get command in the leadsource field in the opt in form, like this:
<input type="hidden" name="addata" value="<?=$_GET['addata'];?>">
This sets the value of that field in your email system to the value of the leadsource passed to your landing page, meaning that the leadsource is linked with that email address in your email broadcast system.
3. Whenever I send an email broadcast for an affiliate offer that has a system which offers subid tracking (all of them except 1shoppingcart), I personalize the the url in the email so that the leadsource is added to the end of a php link. That link, however, does not go to an offer, but to a redirect page on my domain that appends the passed leadsource to the affiliate link itself.
For example, in Interspire, the personalization format would be http://www.effortlesscommunication.c...hp?addata=%%Ad Tracking%%
where %%Ad Tracking%% is the Interspire personalization token. So, if you were in my email system and your leadsource value was bmf5000 the url that would show up in your inbox would be http://www.effortlesscommunication.c...addata=bmf5000
The redirect code on effortlesscommunication (my domain) for that particular Clickbank Product (our friend and long suffering Atlanta Falcon's fan Dave Miz's) is:
<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=windows-1252">
<title>Dave Miz Insider Internet Dating</title>
</head>
<body>
<meta http-equiv="refresh" content="0;
url=http://johna5150.girldates.hop.clickbank.net/?tid=<?=$_GET['addata'];?>">
</body>
</html>
That code redirects to the affiliate offer, but appends the leadsource to the tid (tracking id) and when a sale is made, I can see it in Clickbank. Every month or week you export all your sales and subid's into Excel and see who bought what from where. It works like a charm, and works with all affiliate systems that allow you to pass sub id's.
If you are running traffic directly to your offer, you should be able to do the same thing, passing the leadsource to an order form field and into your email broadcast system. I also use InfusionSoft (not for everyone) and it has the neat feature of appending all sales to a particular customer via email address, and that customer has a leadsource field which can be filled in via the manner described above. It really is a very simple process, but it works well. Any questions, let me know!
-John
Originally Posted by bmf5000
As for back end / follow up - I'm reffering to upsells right after the front end purchases, purchases made from offers within the members area, and also email follow ups.
@bmf5000
That is a very good question. It keeps a lot of affiliates, advertisers and networks awake at night thinking about how to measure and control the quality of any traffic that is being send to offer x,y,z. Fraud is a huge issue in this industry.
One software you can implement to detect fraud early on and block it out is http://forensiq.com/
They appoin a fraud score to each click and the ones with +80% you can decide whether to block them out or not. Even if you decide to let all clicks (and hence conversions tru), you'll still get an overview of the fraud socre of each publisher which will give you a very good indication on their traffic quality.
Home > Vendors >