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"Stop being lazy and start improving click to call conversion rates!" (4)

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That's what I said to my self tonight. I am successfully running multiple pay per call campaigns, across multiple verticals and up until now, I have been happy/profitable with getting 3-4% converting calls from Facebook traffic to advertorial or video landing pages built on Word Press. However, that changes today. If I can get calls up just 1%, my ROI goes from 125% to 200%.

Basically, for every 100 clicks to my advertorial or video lander, I can get 3-4 converting calls. I have never put much time or effort into the landing pages/advertorial and have done zero split testing (I know....crazy, right?!), and yet, still have profitable campaigns that scale nicely.

Here is my challenge.....
1) I focus on mobile devices, so whatever I use for split-test tracking has to be FAST.
2) My process goes through two different environments....FB ad to landing page, but then a click on a phone number to drive the call.
3) I suck at tech stuff. Couldn't code if my life depended on it. Aside from screen capture and red arrows, my ability to put ideas into motion is taxing for me and hard for me to explain to guys that do web dev work for me.

So, if anyone has some advice on platforms I can utilize, some advice on best practices or just some motivational "get your a$$ in gear"I look forward to any and all feedback!

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Hey,

Very good decision!

What about a visual editor that helps you build your fully functional split tests like this:



And since you mentioned that you can't code, I need to add that the funnel above does NOT need you to place any script on your pages anywhere, and still is fully functional just by dragging and dropping nodes visually.

You can get more details about this solution in this thread and that one.

Also I'd like to know how do you track a conversion when someone calls your number?

Do you have a way to enter a postback URL, or a pixel?

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Invoca is typically used to track conversions, but they have yet to include a feature that fires a postback pixel on say, call duration or call conversion.

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It seems that you can actually have your affiliate network call your postback URL when Invoca reports a conversion.

But for this you need to use the "get link" option in Invoca instead of just pasting the phone number they give you (so it may not be feasible if the phone number is directly on your ad).

Once you get your link, you need to add aff_sub2 to the URL query parameters. aff_sub1 is used by your affiliate network and aff_sub2 to aff_sub5 are available for your own use.

So, you'll have to add &aff_sub2=REPLACE-WITH-YOUR-HIT-ID to your tracking link. The problem is that your tracking URL is encoded so you need to replace:

& by %26
= by %3D

Giving you:

%26aff_sub2%3DREPLACE-WITH-YOUR-HIT-ID

If your Invoca tracking link looks like this:

networkid.ringrevenue.com/c/111/111-11111-11111?us=%2Faff_c%3Foffer_id%3D111%26aff_id%3D11%2 6aff_sub%3D11111111%26PPCPN%3D111111

You'll append the above to get:

networkid.ringrevenue.com/c/111/111-11111-11111?us=%2Faff_c%3Foffer_id%3D111%26aff_id%3D11%2 6aff_sub%3D11111111%26PPCPN%3D111111%26aff_sub2%3DREPLACE-WITH-YOUR-HIT-ID

Then in your affiliate network, use {aff_sub2} in your postback URL to send the initial hit id back to your tracker.

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