Hi STM
A lot of my campaigns were affected by what i call the psychology of users.
I always tried to put my self in my target audience shoes, what they think what the want when they want it....
i just read an Amazing article about What Changed for Facebook E-Commerce Advertisers During the Holidays?
this is a Must read to all of you who are into eCommerce and i most definitely suggest to all of you who are using social marketing specifically Face Book to read this
http://www.adweek.com/socialtimes/na...-season/626042

I would love to read your comments about why do you think the reasons for the changes and how can you / we utilize this information for future campaigns.
Enjoy Reading.