2nd Attempt Follow Along, Clash of kings (21)
Hey guys,
I have decided to start another follow along because I am stuck at this same point for almost all my campaigns I've launched.
So I Picked an offer recommended by my AM, Clash of Kings(with many geos). RU payout $1.25 and US $2.5
Went to my traffic source and see what has the cheapest traffic and compare to payout
Startapp
CPC:
RU-0.008c
US-0.03c
Checked all my other networks for the same offer. Found out there is 3 other Networks with the same offer
Clicxy - payout $1
A4D - payout $1.25
Leadhug- payout $1.6
Onyxmedia- payout $1.26
Applied and tested them with VPN and my samsung with the test link to see if they are working. Turns out Clicxy's offer doesn't work
Installed the game and played a bit, Got AM to fire a conversion so I can see it on my tracker, ALL OK.
Went to VK.com (russian facebook) check for images
Went to What Runs Where and check Clash of Kings, Game of War, Clash of Clans. To try see what is working (looks like no one is using a landing page)
Downloaded a bunch of images.
Photoshoped them so they have the same idea but with different images.
Uploaded Images / Creatives.
Targeting - RU, All categories, 2.3+ Android
Daily budget $50
Day 1
Spent: $51.2
Clicks: 6635
CR: 0.05%
Conversions: 3
Revenue: $3.75
Only A4D converted. There is a lot of traffic in Startapp ate my $50 pretty quickly... maybe in 3 hours
edit..
Added more creatives
Plans for tomorrow, Look at data to see which one is preforming best and try to make more creatives around that idea
Now I've ran out of ideas... I'm not too sure what to do now. I'm waiting for more data and trying to think of new ideas for creatives.
Ideas please?
Please do mention if I'm doing something wrong!
OK, am I right in thinking you're running direct-linked from mobile ads?
Very good work on testing multiple offers right from the start - and on making sure they work! You're also getting conversions from the word go too, which is extremely encouraging.
I'd run the three offers for one more day just in case there was something weird about day #1, but after that test all three offers in the Peak Conversion Bayesian split-tester: http://www.peakconversion.com/2012/0...al-calculator/ . (There are guides to using that in the 2015 Getting Started Guide if you have trouble.)
After that, definitely be to put a lander into the mix and see how that changes things.
What's the angle you're using at this point? Job #2 would be to generate a second very different angle - see http://stmforum.com/forum/showthread...-Under-An-Hour - and test that too.
Also, I assume this is running across multiple placements? If so, have you started culling non-performing placements yet?
Originally Posted by caurmen
Here are some banners im using.
I have not Cut anything yet. I was thinking of doing that a bit later, I feel there is just not enough conversions to cut yet?
Are you using tracker on StartApp? I recommend that you block bad placements. I advertised couple of apps on StartApp and AirPush and noticed some apps were eating my budget quickly. Block apps immediately if they are not converting for you. I think 50-70 clicks from an app is enough to judge the quality of an app.
I also suggest you to split carrier testing. I think Wifi traffic converts more than data.
Originally Posted by moazam
From my limited testing later OS versions seem to convert best. Also how big is the game? Do Russians have big data plans and fast 3/4g? Test just WiFi?
Thanks my keyfocus, asked my AM (hes from russia) and he said its 4g LTE all round and everyone has big data plans so 49mb is nothing to them. Going to test mobile carrier as well
It's very hard to tell if you should be cutting yet: we don't have enough information.
If you can show us reports from
As far as the ads go: there's definitely a lot you can do to improve those. I'd recommend starting by adding a little bit of copy to your ads - just a few words giving a single solid benefit for your campaign. You should also work on making sure that the ads are as high-quality graphically as you can make them. What resolution (pixel size) are the placements you're running on?
Finally, have you narrowed down to a specific "angle" for the campaign? If you're not sure what an "angle" is, read http://stmforum.com/forum/showthread...iate-Marketing .
@caurmen
They have 3 types of creatives you can choose from
banner sizes are: 300x50, 300x250, 320x50, 480x32, 468x60, 728x90
max images weight is 150 KB. Formats accepted: JPG, GIF, PNG
Interstitial- Pretty much a AD that takes full page
480x320, 1024x768, 320x480, 768x1024
Enriched Ad - Facebook style
icon size -160x160, 175x175, 300x300
Image size(optional) 1200x628
I have not tried to narrow specific angles yet, just added some more creatives with some angles. I guess I made a mistake on only focusing on making images that looks like WRW banners that worked well in the past.
Day 2
Spent: $39.7
Clicks: 4960
CR: 0.08%
Conversions: 4
Revenue: $5.03
Profit: -$34.67
Offer Convertion-
Leadhug 0
A4D 1
Onyxmedia 3
Task completed today:
- Blacklisted placements with over 100 clicks with no conversion
- Paused all creatives (conversion rate was under .1 for all)
- Translate new angles into Russian with OneHourTranslation
- Created New creatives with some text in banners
Task tomorrow-
- Make more Creatives / Angles
- Black list more placements
- Add a couple of landers in a new campaign
- Create more angles
Should I be launching more campaigns while I wait?
Should I use the same traffic source for future offers or ones the did well in WRW for that specific/similar offer?
Good stuff!
I'd recommend searching out some high-quality artwork for Clash of Kings and creating banners to the specific sizes you're using (if you're not doing that already). Currently it looks like the images you're using have been through the image editors a bunch of times and the quality's going down.
Launching more campaigns: absolutely yes. This time, try nailing down a single specific angle and creating your entire campaign around that. By doing that, you'll more easily be able to tell if it's the angle or the banner that is or isn't working.
Same traffic source: for now, yes. Learn its quirks and how to make best use of it.
Day 3
Spent: $63.3
Clicks:7,917
CR: 0.09%
Conversions: 7
Revenue: $8.80
Profit: -$54.5
Completed task,
Removed Leadhug offer(was not converting)
Added 13 more angles,
Added a landing page with a video
Task tomorrow
-Check data
-Make more angles?
-Maybe make another lander?
Where do I go from here?
What is your CTR?
Have you tried creating more landers that look very different from one another? You should be testing different LPs to try and get a higher CR.
But if caurmen says you should be creating more angles, I would definitely listen to that.
Good luck!
@dtalexone
CTR is 5.27%, Its CPC so it doesn't really matter. I have a feeling there quite a lot of bot traffic, thats why CTR is so high
Ill make more landers tomorrow and see how it ends up, Thanks
Hi stekoh! I am also from Russia and today I tested the offer Vikings. age from 25-30 and only man and only for iOS, also I choosed all connection types wi-fi etc. I ran my compain at target.my.com all day and received 13 430 impressions, 45 clicks, only 2 installs, CTR 0,335%, CPC ~ 0.32$ (big price I think) and spent 15$. Is it normal? Because I think its not good results. What do you think?
@danger
Hey, thats very normal for newbies like us!
looks like you need better banners for your CTR
you can add me on skype if you like
stekoh1991
Day 4
Spent: $51.6
Clicks: 6449
CR: 0.06%
Conversions: 4
Revenue: $5.01
Profit: -$46.59
Lander stats
-Lander 1
CTR 1.13%
Conversions 0
-Lander 2
CTR 1.7%
Conversions 1
Today's completed task-
-Blacklisted more placements and handsets
-Created a new lander
-Paused campaign (takes 2-3 days for effects/blacklist to change -_-)
Tomorrows to task
-Launch a new campaign
Not seeing any light at the end of the tunnel...
Do i move on guys?
What tips do you guys have for my next campaign? I feel like im trying the same thing over than over
Firstly that game is very saturated and its been running on virtually every CPA network for the last year. Its very hard to make these sorts of games work unless you can find a few unsaturated countries. Another way to make it work is if you can get a really good payout and find a good pocket of cheap traffic.
Secondly, StartApp has a LOT of junk traffic - many pubs exploit them by running appwalls though pop traffic. If you can get rid of all those junk placements you could find some love.
If you're concerned about bot traffic (and from what deondup says, you should be), you could try running a bot test to see what the quality of the placements you're getting is like: http://stmforum.com/forum/showthread...367#post180367
Also, as Deondup says, do be ready to move onto other offers. There are newer games than Clash of Kings out there! But give it a go with a second angle first - that's good practise and may give you results.
Originally Posted by caurmen
So from this I have learnt
• Pick An hot Offer while it not yet bloomed
•Test many angles and landers ASAP
•Stick with only one traffic source
•Only HD Images
Am I on the right path guys? Will I keep someday find some success if i keep on pushing?
I Just got another idea from a cool guy named Malan from his youtube vids, I'm not sure if I understood right but.. It seems like he likes to jump to hot offers, use what traffic sources/banners are hot and innovate. Jump on those offers and traffic sources and go nuts! I like the idea and it makes a lot of sense. But these ideas seem to collide.
Should I just test both?
Got a question on Traffic sources in general.
Say I Bid higher than the recommended amount, What are the Benefits?
Obviously More traffic but I hear there are other good things like higher CTR?
Soo.... should one bid higher even if he/she gets lots of traffic everyday but not too many conversions/clicks?
Nice traffic source! my 2 cents:
Clash of Kings is an app where a gender splits can make all the difference (i.e. ads targeted only to female and male)
Good luck!
As a general rule, you should stick with one traffic source in the beginning. Malan's quite an experienced affiliate, and so he can jump around traffic sources more freely as he's got the background in many sources behind him. Walk before you run!
Offers are absolutely key. If you've got a poor offer, you'll work 400x harder to get to profit, and probably won't manage it. You should definitely be testing a lot of offers across a lot of networks.
When you say you've tested 13 angles, do you mean that you've run 13 seperate campaigns with 8-10 ads and 1-2 landers specific to that angle in each, for several days apiece to a statistically significant number of clicks? If not, you've not rigorously tested each of those angles, I'm afraid. Just running a single banner doesn't count as a test for an angle: it might just be that banner that sucked, not the angle as a whole.
Bidding high will often but not always get you better quality traffic - test and see. This is one of the reasons not to jump around traffic sources - you need to learn the quirks of each traffic source seperately.
Hope that all helps!
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