Home > Paid Traffic Sources > Display / Media Buying

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Tracking for media buying (8)

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Have anyone use cpvlab for media buying ? or other kind of tools ?

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I've used prosper and it does the job well.

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CPV Lab does a good job of tracking media traffic. You can add custom tracking tokens to each campaign, so in essence you can use it to track just about anything (including ppc). There will be full media buy/ppc functionality soon.

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Tracking wise, used an adserver like zedo or adshuffle combined with prosper as well as a third party pixel from whatever network I was buying from. Competitive intel tools to help plan the buys (shameless plug)...

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202 can sometimes have an advantage over cpvlab as it gets the ip and referrer info.....which sometimes is nice if your buying from a network.....

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i believe cpvlab is adding those features to the next update which should be this week or so... well, thats what they told me, anyway...

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I have learned not to hold my breath on the release dates of cpvlab.....nothing against Robert....and I use there software daily.....but they have a way of over-promising....

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I've used it for running rebill camps with media buying, worked fine.

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