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CASE STUDY - Here's How a Lead Capture Funnel Looks Like (27)

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Since I posted that thread a few months ago I received a fair amount of PMs asking for more details. I initially didn't think it would be needed, but since I'm still receiving questions to this day - I thought a follow-up thread could help.

Ok, so I've just started that new campaign to promote a baseball digital product.

I'm going to explain what I did and show you my pages and ads.

Before exploring the details, here's a general overview of my initial funnel (the funnel has been created with Funnel Flux - the screenshots come directly from the application):



Let me explain what is happening here... let's analyze each part of this funnel one by one:



The red circle at the top left represents the incoming traffic. The first thing I do is sending the visitors to 1 of 3 different optin pages (A/B/C split test). When I advertise on FB, I *ALWAYS* capture the email addresses before anything else - when I have those leads I can promote to them anything under the sun without having to check if it's against FB's TOS or not.

Here's the 1st optin page:



The 2nd one - the background is a video showcasing the product I'm giving away:



And the 3rd one:



After someone optins, there's a test to see if the traffic is coming from FB. If yes, a conversion pixel is triggered.



In both cases, the lead is then redirected to a rotator that will send him to 1 of 2 different thank you pages (A/B split test):



Those 2 thank you pages have links to affiliate offers.

Let's look at the 1st thank you page - as you can see on the screenshot below, 3 actions are possible on this page:



The 1st action is an affiliate link leading to the sales page of the product I'm giving away. People are impatient - some of the ones entering a giveaway think they will not win and decide to buy the product without waiting.

The 2nd action is an affiliate link to a digital product called "Baseball Swing Mastery". It's a video course sold on Clickbank.

The 3rd action is also an affiliate link to another digital product called "PRO Hitting Mastery". It's also a video course sold on Clickbank.

Even though that thank you page has 3 different affiliate links, only 2 will be displayed at once. Action 1 + Action 2 or Action 1 + Action 3. The goal being to find which digital product converts better.

Before I show you how the thank you page looks like, I need to mention that there's also a contest presented to the leads at this point. They are given a unique referral link and earn points when they share the giveaway with their friends. When they subscribe they earn 1 point. When they have one of their friends subscribe through their referral link, they earn 10 points. And when one of their friends refer someone else, they earn 5 points.

It's all done to motivate them to share with as many people as possible.

So here's how the page looks like - in the version below, Action 1 and Action 3 are shown (sorry I had to scale it down as it wasn't fittin vertically):



And 50% of the time, the banner at the bottom was the one for Action 2 instead:



The 2nd thank you page was just a variation of the 1st one, where I just swapped the top banner with the bottom one to see which one would bring the most revenue:



Very quickly after starting sending traffic, I could see that the optin 1 was performing poorly and had only 3% chances of being the best:





So I eliminated it from the split test to know faster which page between optin 2 and optin 3 would perform better:



Shortly after I could see that optin 2 had 99% chances of being better:





So I cut optin 3 from the split test to send all the traffic to optin 2 (the one with the video background).



At this point, I should have added a new optin page to try to beat optin 2 but I didn't. I was busy in another part of the funnel. I noticed that people reaching the thank you pages, barely clicked on the affiliate links.



So I changed the bottom part of the funnel to this:



Instead of sending them to the leaderboard pages with the top and bottom banner, I split tested 3 new pages instead.

This one corresponds to the "Hurricane 4 Confirm Email" node on the left part of the funnel - the top bar is animated:



It has 2 possible actions. The banner to the product I'm giving away, and the video screenshot that either redirects to "Baseball Swing Mastery" or to "PRO Hitting Mastery"

Here's the 2nd version of the confirm page, corresponding to the node "Hurricane 4 Confirm Email 2"



And here's the 3rd version, corresponding to the node on the right "Hurricane 4 Confirm Email 3"



As you can see below, those pages performed MUCH better than the previous ones and the click through rate was great:



I still kept the leaderboard pages. But instead of sending the leads to those pages after they optin, I sent them there in the welcome email they receive. That way, I could still explain to them that they can earn more points by sharing with their friends.

Here's the welcome email, if you wonder how it looks like (real urls hidden):

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Subject -> Hurricane 4 Giveaway: Increase Your Chances of Winning!

Thanks for your interest! Your entry is now confirmed.

BUT are you THE one who is going to get the Hurricane Category 4 Solo Swing Trainer?

You currently have 1 point.

You can dramatically increase your chances of winning by following the 2 steps below:


STEP 1: Send an email to your friends and give them your personal referral link:

http://xxx.xxx/hurricane4?kid={{social_id}}

You earn 10 new points for each friend you refer.

And you earn 5 additional points each time a friend you have referred refers someone else!


STEP 2: Share the giveaway with your friends on your favorite social networks by using the buttons below:

{% share_buttons %}

These links were created just for you. Using them will credit you for anyone you send us.


You can check the leaderboard and your current score at any time by clicking **this link**.

Have an awesome day!


Brad Hudson
http://xxx.xxx

PS: The winner will be selected based on a weighted draw. Everyone has a chance to win,
but the more points you earn, the more chances you have.

PPS: Do you want to learn or teach your son to hit like a PRO? **Check out this video now**.

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To be continued...

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Flux rocks man. Appreciate the case study. What software did you use to calculate your split tests?

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Great post Vitavee, and FF is indeed amazing !

@pain2k I believe it's this one : http://www.peakconversion.com/2012/0...al-calculator/

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Thanks guys

Yes Mehdi is right, I used that calculator. I found it mentioned in an old post from Caurmen.

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Please delete your post

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Awesome.

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This is GOLD!

It gives a fresh perspective that there are legitimate ways to make money on FB with no need to cloak.

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Nice post. I used to do this method with Amazon related products and affiliate links. I definitely have to test clickbank offers!

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this is excellent, genuine value provided, nice looking software too!

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Yes, definitely give it a try when you have a chance. If you choose your product well and have a congruent funnel, conversions are good and commissions higher than with Amazon.

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Thank you vitavee! This should be official FB tutorial on Facebook advertising!

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Hello Vitavee


Nice thread You have about lead capture!
Could You tell please where is possible to get this script for leaderbord sharing thing ?

Thanks for Your answer!

Best,
Tomass

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Hello Tomass

I'm using KickoffLabs, it's a great application.

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Thanks Vitavee !


Best,
Tomass

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hey vitavee,

i do something similar. was wondering. you think facebook is eventually going to ban advetisements where they send the user directly to an optin? facebook is all about user value, and going straight to an optin like the ones you provided above aren't providing value. maybe a blog post with an optin could be better? thoughts?

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Have you heard of UpViral? It's a new software that does this. I think you can lock / unlock content based on shares, too.

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Very nice, hit me up on skype.

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Its true I lost few accounts for this , it was 100% white niche .

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There are tons of ways to get banned from FB and I've already seen marketers think they had 100% WH funnels and still get banned. But when you dig deeper you see that they violated some rules. It's important to read and understand their guidelines. All the points.

I don't believe FB has any problem with lead pages as long as you give what you promised on the ad. If they had problems with lead capture, they wouldn't be beta testing their new Lead Ads. I'm waiting for those impatiently

I've ran countless of lead funnels, some for extended periods of time and in many different niches - I've always respected and followed their guidelines - never had a problem.

Yes, I've purchased it. I wanted to use it for this campaign but ran into a few issues. I didn't want to wait they fix them so I used KickoffLabs instead.

Thanks - I've sent you a message.

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damn good job vitavee! this is what i call a funnel...

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Amazing follow along.

I tried a similar funnel int the past (whitout the sharing script) and found the even though opt-ins CV was high - Clickbank CV was low.

What's the typical CV you get on this kind of funnels?

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There's no typical valure really. For me it ranges from 0% to around 4%. Depends on the targeting and the CB product itself. I've had campaigns where all the interests (read plenty) I tried resulted in no conversion at all except one or two.

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There's an open source funnel builder called Mautic that does similar to funnel flux, except it's more enterprise-y than FF. Still, FF seems more promising for emailers.

Vitavee: Sent you PM

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Mautic is very different actually. It's just for managing leads and email sequences (with a nice branching feature for sure, but just for the emails) - and tracking those email campaigns.

Just replied to your PM.

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hi Vitavee,

Kick ass case study!

I got a few questions:

1) What do you use to set up the rotators?

2) What do you use to rotate the banners to split test different thank you pages

3) Can you explain a bit more on the script that fires the Facebook pixel?

I've ran a similar funnel like yours, albeit with a less splitting compared to yours I was able to get 20k FB real fans and 10k emails and generate some profits while doing that.
With your set up, I think there are a lot more potential to what I can do.

Thanks for your time putting together such a terrific case study!

Thanks

Dylan

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Hi Dylan,

Glad you liked it. Looks like you're getting some good results too on your side

About your questions, I'm using FunnelFlux for everything - for the rotators, for split testing the thank you pages and for injecting the FB pixel when needed.

You can check this thread to learn more about FunnelFlux: http://stmforum.com/forum/showthread...mpaign-With-It

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awesome, thanks for the reply. FunnelFlux is amazing. Why were they closed a while back? Do you know?

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