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Low app download rate (3)

09-01-2015 12:54 AM #1 affidavid (Member)
Low app download rate

I'm running a FB campaign for app downloads (Mobvista offer), using CPVLab to track. There are only 11 conversions from 134 clicks (~8%) to the offer link (Google Play app page).

Both my ads and LP talk about downloading the app, and my LP even has the app's logo on it. So everyone who clicks the "download now" button should know exactly what they're being taken to.

Is this a normal drop-off rate from app page to download? I would've guessed it should be really high like 80%+. Please help!

LP:
Click image for larger version.  Name: Capture.JPG  Views: 72  Size: 52.0 KB  ID: 8320

Translation:
Your photos aren't secure
Don't let other people snoop on your phone. Protect your messages, WhatsApp, and photos!
Privacy Guard is FREE for xx seconds!
Protect your phone with LEO Privacy Guard from Google Play
Download NOW

09-01-2015 04:19 AM #2 kacperp (Member)

Yes, unfortunately it's pretty normal. 8% is not too bad of a conversion rate, for app installs I'm getting 3-4%. What you can try is an auto redirect to the offer's page after x time, it will decrease your CR(more clicks sent to offer, smaller percentage of people interested in taking action), but increase the number of installs (some of them still convert). It worked for some of the offers I was running.

09-02-2015 12:11 AM #3 affidavid (Member)

Quote Originally Posted by kacperp View Post
Yes, unfortunately it's pretty normal. 8% is not too bad of a conversion rate, for app installs I'm getting 3-4%. What you can try is an auto redirect to the offer's page after x time, it will decrease your CR(more clicks sent to offer, smaller percentage of people interested in taking action), but increase the number of installs (some of them still convert). It worked for some of the offers I was running.
Wow really?? I had no idea. I'll have to really rethink my conversion numbers then. Thanks for the suggestion about auto redirect, I'll look into it!

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