Hi all,
There's this constant problem I have with Bing... maybe someone else is in the same situation as well. A campaign starts out really well, there's enough traffic, good quality and after some time (weeks or month) I stop getting most impressions because the landing page is marked as "low quality" for landing page experience. I target the most relevant keywords for any niche, be it weight loss or online games or anything else.
I tried 4 different landing pages, two different accounts, both with and without using cloaking and the result is still the same.
Seems like Bing doesn't like affiliates and LPs much. Maybe they do some manual checks and then flag you as an affiliate so that you wouldn't get any traffic.
When I start with a new campaign, I'm able to get 100s of clicks daily, really good and converting visitors... and after maybe two or three weeks boom and all of this is gone.
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Also their approach to non-English countries is absurd. For example they told me you are allowed to advertise in Portuguese only in Brazil. How about Portugal which is the country where Portuguese language originated? Nope. If you want to target Portuguese users, you must have ENGLISH ad and an ENGLISH landing page, otherwise they will mark your ad and landing page as low quality (1/10) and you will get no impressions. They don't give a fuck that a Portuguese landing page would convert like 10 times better and they would make more money because of higher CTR... you just have to do it.
When you start up a new campaign, it starts with the default quality score. You should test out totally different landing pages and have some test landing pages in a completely different vertical to see if you get the same results.